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The B2B Mix Show
The B2B Mix Show episodes
- Managing a Team That's Suddenly Working from Home
Life, both personal and professional, has changed quite a bit in just a week or two, hasn't it? Suddenly, many of us are working from home right now to help "flatten the curve" of coronavirus cases. If this is your first time managing a remote team, then maybe you need a few tips to make things run smoothly.
David Kreiger of SalesRoads has been operating with a remote workforce since he's company's inception. Regardless of whether you're managing a sales team, a marketing team, or some other group, the advice David shares can help you have a sense of connectivity, collaboration, and productivity during your team's work-from-home stint.
After you listen to this episode, be sure to check out David's blog post for a full list of the tips and tools he recommends during this episode.
Want to get in touch with David? You can reach him on LinkedIn or www.salesroads.com.
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
39 min - How Do You Find a "Brand New Name"?
Listeners, did you know we're facing a naming drought? It's true!
Thinking up terrific ideas for your next branding project is the fun part. Finding an idea that hasn't been taken yet . . . well, that's the not so fun part. This challenge, among other branding issues, is why we're welcoming Jeremy Miller, founder of Sticky Branding, and author of Brand New Name.
Listen in for Jeremy's tips, to hear his story on how he got started in branding, and how the real genius ideas may be uncovered by your own team.
Want to connect with Jeremy online?
- stickybranding.com
- LinkedIn
- Twitter
And be sure to check out Jeremy's books:
- Brand New Name
- Sticky Branding
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson — Twitter, LinkedIn
Alanna Jackson — Twitter, LinkedIn
31 min - Infographic Marketing Tips & Tricks
Interested in infographic marketing but you're just not a graphic designer? No problem when you use a platform like Visme! This week on the show, we chat with Payman Taei, founder of Visme, about infographic marketing tips and tricks. Payman also shares how a solution like Visme can help non-designers take their visual content game to the next level.
Want to connect with Payman online? Connect with him on LinkedIn. Also, be sure to check out these terrific resources from Visme.
- Marketing Strategies We Used to Bootstrap Visme to over 4 Million users
- Unleashed LP: https://www.visme.co/visme-unleashed/
- Promo video of Unleashed: https://www.youtube.com/watch?v=N_ZsGsRKhHE&feature=youtu.be
- YouTube Channel -- video content with the focus of helping people become better communicators
By the way, be sure to check out Visme and its social channels on February 24th, to learn more about the launch of Visme Unleashed! Stacy had the chance to use the Visme Unleashed platform before it launched, and she says it's awesome.
A note to listeners: while Stacy did get early access to Visme Unleashed, Visme did not ask for any promotion on this podcast in return. We just think it's a cool solution that our listeners should know about.
About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson — Twitter, LinkedIn
Alanna Jackson — Twitter, LinkedIn
36 min - Loyalty Program Marketing in the Digital Era
Who doesn't want to keep their loyal customers? After all, it's cheaper to retain business than it is to close earn new customers. That's why this week, we're talking about loyalty program marketing with Sean Duclaux, Vice President of Product Management and Marketing for iSeatz, a loyalty tech company that enables travel and lifestyle bookings with point bank integrations.
During this episode, Sean tells us:
- How loyalty marketing programs have evolved
- About the importance of customer experience when it comes to loyalty marketing
- More about membership and participation trends when it comes to member rewards programs
- Where most companies fail when it comes to executing customer loyalty programs
- Out of the box thinking for loyalty programs
- And how B2B marketers can use loyalty marketing
Want to connect with Sean online?
Catch him on LinkedIn at linkedin.com/in/seanduclaux.
Or connect with iSeatz:
Website - iSeatz.com
LinkedIn - @iSeatz
Twitter - @iSeatzcom
Facebook - @Iseatz
—
About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson — Twitter, LinkedIn
Alanna Jackson — Twitter, LinkedIn
34 min - Empowering Women in the Workplace
We've come a long way when it comes to empowering women in the workplace, but there's still room for improvement. Our guest for this episode has some insight to share with women and men on this topic.
We’re joined by a major supporter of #WomenInSales Carole Mahoney. Carole is the founder and Chief Sales Coach of Unbound Growth. She's shared videos and articles to help women overcome various situations that arise in the workplace.
In this episode, we talk with Carole about:
- Different biases women face in the workplace
- Tips for women on how to address the different biases they face
- Tips for men to be aware of and address biases towards women
- and more
Want to get in touch with Carole?
LinkedIn - Carole Mahoney or Unbound Growth
Twitter - @icarolemahoney or @unboundgrowth
Facebook - @theunboundgrowth
Check out this great video from Carole - My Advice For Women In Sales
—
About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson — Twitter, LinkedIn
Alanna Jackson — Twitter, LinkedIn
35 min - The Role of PR in Marketing
What's the role of public relations in modern B2B marketing? Our guest for this episode is here to answer that question.
We're joined by seasoned PR professional Elizabeth Fairleigh. Elizabeth is the founder of thE Connection, an Atlanta-based PR firm specializing in thought leadership development for clients throughout the US.
In this episode, we talk with Elizabeth about:
- PR's role as a part of marketing
- Thought leadership; everybody wants to be a thought leader but not everyone has earned the title
- The proactive and reactive sides of PR
- and more
Want to get in touch with Elizabeth? Find her on LinkedIn at www.linkedin.com/in/elizabethfairleigh/ or visit her website at econnectionpr.com.
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
35 min - Introverts in Sales
Introverts... sometimes they get a bad rap, especially when it comes to perceptions about their fitness for sales or leadership roles. Well, in this episode, we bust those myths with guest David Kreiger.
David Kreiger is the founder and president of SalesRoads, a business-to-business appointment setting, lead generation, and sales outsourcing company. In this episode of The B2B Mix Show, David shares:
- His experience as an introvert in sales
- How technology has made it the introvert's time to shine
- Why the changing buyer's journey makes introverts well-suited to selling
- Biases that hiring managers need to recognize when it comes to introverts
- and more
Want to get in touch with David? You can reach him on LinkedIn or www.salesroads.com.
--
About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
35 min - Employee Engagement Matters
We're finally back for season two of The B2B Mix Show! YAY.
You may be wondering why a sales and marketing podcast is kicking off its season with a topic that seems so heavily HR/management related. Well, we want to get down to the foundational issues to start the season, and employees can make or break your company. If your employees aren't engaged and motivated to perform, your customers will suffer -- and they will eventually leave. Engagement is also important for those marketers out there who want to launch or improve employee advocacy programs. After all, employees who don't care won't care to share on social media either.
To give expert insights on this topic, we spoke with Meridith Elliott Powell. If you’ve not heard of Meridith Elliott Powell, then you’re in for a treat. She’s been voted one of the Top 15 Business Growth Experts to Watch by Currency Fair. She’s a sales and leadership expert, award-winning author, keynote speaker, and business strategist. With a background in corporate sales and leadership, her career expands over several industries including banking, healthcare, and finance. Meridith worked her way up from an entry-level position to earn her seat at the C-Suite table. She’s a Certified Speaking Professional©, which is a designation held by less than twelve percent of professional speakers, and a member of the prestigious Forbes Coaching Council. She is passionate about helping her clients learn the sales and leadership strategies they need to succeed no matter what this marketplace does.
Listen in to hear what Meridith has to say about:
- How employee engagement trumps customer engagement in order of importance
- Why perks aren't necessarily the most important factor to motivate employees
- Building a team of top-notch talent through your existing great employees
We also touch on employee branding and corporate culture mismatches, chat about The Peter Principle, and much more. Don't miss this conversation!
Want to get in touch with Meridith?
- Website: https://valuespeaker.com/
- LinkedIn: https://www.linkedin.com/in/meridithelliottpowell/
- Twitter: @meridithpowell
- YouTube: Meridith Powell
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
32 min - Lessons Learned in Podcasting
This week on The B2B Mix Show, we speak with Bernie Borges the CMO at Vengreso about lessons learned in podcasting. Bernie is also the host of the Modern Marketing Engine podcast. He's a seasoned podcaster with over 250 episodes under his belt.
During our conversation, we touch on the following:
- Why start a podcast
- Expectations vs. Reality
- How to find guests
- And more lessons learned in podcasting
Want to connect with Bernie online?
Bernie's LinkedIn: https://www.linkedin.com/in/bernieborges/
Bernie's Twitter: https://twitter.com/bernieborges
Bernie's Instagram: https://instagram.com/bernieborges
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Company Facebook: https://www.facebook.com/govengreso/
Company LinkedIn: https://www.linkedin.com/company/vengreso/
Company Twitter: https://twitter.com/GoVengreso
Company Website: https://vengreso.com/
--
About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
27 min - How to Use the Media to Build Your Reputation--for Free
This week on The B2B Mix Show, we speak with Brian Barquilla the Content Director at Build My Reputation about how to use different media channels to build your reputation for free.
During our conversation, Brian touches on the following:
- How B2B companies can leverage the demand TV producers and journalists have on them to always produce content to build their reputation.
- How you can stand out amongst the tons of pitches producers and journalists receive daily.
- How companies/individuals can use unforeseen events as opportunities.
- How individuals/companies can leverage articles/news clips to further their own reputation.
- And more.
Want to connect with Brian online?
Brian's LinkedIn: https://www.linkedin.com/in/brianbarquilla/
Company Facebook: https://www.facebook.com/buildmyreputation.net/
Company LinkedIn: https://www.linkedin.com/company/build-my-reputation
Company Website: www.buildmyreputation.net
--
About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
29 min
About The B2B Mix Show
From the publisher's feed
Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand.
(Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)