The Backstory

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This week, we're looking at healthcare cybersecurity, reputation management – should you keep it in-house or outsource? And the first of a two-part miniseries on digital ROI for healthcare providers. We're looking at measuring ROI and how that differs between larger and smaller provider organizations.

The story of the week is: 'On high alert': Hospitals wary of cyber threats from Russia-Ukraine war

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Welcome to DigitaLee, the podcast for healthcare marketers, where we look at the digital news, tools, tips and tricks for effective healthcare communications. This week, digital healthcare pioneer and now healthcare entrepreneur Lee Aase and David Shifrin are looking at digital-first healthcare - haven't we been talking about that for years, now? - whether more obscure social media sites like Parler that tend to attract subsets of wider society are worth healthcare's time, and how healthcare leaders and execs can balance the personal nature of social media with the value of promoting their organization's brand.

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This week on DigitaLee: digital healthcare pioneer and now healthcare entrepreneur Lee Aase are looking at three stories that matter for healthcare communications and healthcare marketing: the Spanish language misinformation crisis, Meta / Facebook's recent dive and Apple privacy rules. Be sure to subscribe directly to DigitaLee by searching on whatever platform your listening on now.

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The conversation today is a segment of a longer one we recorded this week. In fact, we recorded in person, for the first time with all three of us together. However, considering the rapid devolution of Russia’s invasion of Ukraine, we’re bringing this segment as a standalone episode. We’re seeing a tension and getting questions from hospitals, health systems, healthcare leaders and marketing pros about whether they – or their organization – should speak out about the invasion. And if so, how to do it appropriately. So, we're weighing in on weighing in.

As always, please subscribe to Kim & Tim, and be sure to check out all the content from Jarrard Phillips Cate and Hancock, as well.

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Today we've got a story on how doctors use YouTube to connect with patients and work towards health equity, the value of YouTube as a platform for healthcare providers, and for our tip of the day it's whether hospitals and physician practices should consider using Twitter and LinkedIn polls.

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Today we're covering a story about the use of social media for finding health information, an overview of the audio platform Clubhouse, and considerations for how hospitals, health systems, doctor's offices and health services companies can build a good social media policy.

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For healthcare providers, more and more high stakes moments take place online, or at least have a digital element to them. Because of that, Lee Aase and Jarrard Phillips Cate & Hancock have partnered to help healthcare leaders and marketing and comms pros keep track of what’s happening on the web and make sense of it all.

Lee Aase just retired after a 21-year tenure at Mayo Clinic, where he most recently served as communications director for social and digital innovation. In those two decades, he guided Mayo Clinic’s pioneering adoption of social media and in 2010 founded the Mayo Clinic Social Media Network, an industry-leading global network that helped healthcare professionals and organizations use social media effectively.

Jarrard is a strategic communications firm focused exclusively on helping healthcare providers navigate challenging situations, whether it’s recasting their vision and values, partnering with another hospital, attracting and retaining clinicians or figuring out the best ways to increase patient volumes.

The goal of this healthcare podcast? To bring a digital perspective to those issues and help healthcare providers effectively leverage all the tools at their disposal – and maybe avoid a few pitfalls along the way.

Here’s what that’ll look like: every other week, Lee Aase and David Shifrin will meet to talk about three things: a recent headline covering digital healthcare, an overview of a digital or social media platform – that could be something like highlighting a feature of a well-known platform like Facebook or giving insight into one of the more obscure systems – and then a key tip to take back to your team. Ten minutes, twice a month, to help you get smarter about where to spend your time to give your hospital, health system, clinic or health services company the best possible digital footprint.

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NEW FEED: We've got Kim & Tim on a separate feed, so be sure to subscribe here: https://podcasts.apple.com/us/podcast/kim-tim-running-through-the-red-tape/id1607899100

This week the team shows up to talk NFL. Kim Fox, Tim Stewart and David Shifrin are all football fans so the news of recently-fired Dolphins coach Brian Flores' lawsuit against the NFL and three of its teams caught our attention. The NFL's response left plenty of room for criticism of several ridiculous missteps. There are underlying issues with race and diversity and hiring practices in the NFL. And then there are the communications errors in the immediate aftermath of Flores filing the lawsuit. As a bonus, we've got a bit of back and forth on Tom Brady's retirement - just how petty is the GOAT? Important note: there's a reference to a recent instance of alleged domestic abuse and sexual assault, so please take that into consideration.

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Kim Fox is a partner here at Jarrard and heads up our Regional Practice. Tim Stewart is a senior vice president in our National and Academic Practice. Here's what we've got for the conversation today: A quick intro about the Supreme Court's ruling on vaccine mandates, which partly clarified things but also added to the swirl of confusing healthcare laws, guidelines, suggestions and other ideas. That part of the conversation leads into a deeper chat about the pressure on the healthcare workforce, on the nurses and doctors who work inside hopsitals. We've got a pointed nod to some of the poorly crafted, very un-empathetic responses to a powerful video about the nursing shortage from the New York Times. If you've seen it, you know. If you don't go check it out. And then finally, what do we do about it? We look at how hospital leaders can work to turn the ship when it comes to the nursing shortage. What will it take to recruit and retain the caregivers needed going forward? A couple of times in the conversation Kim referenced a new national survey that we just released. It looks at perceptions of healthcare and hospitals among the public and also asks how the healthcare workforce is doing. Check it out at http://jarrardinc.com/january-2022-national-healthcare-survey/

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Last week, we did a quick poll of our audience to get your impressions on health misinformation - What the most significant pieces of health misinformation are and the platforms most responsible. We're rolling that feedback together with insight from our team into a special report that will be coming out shortly. Kim Fox, a partner at Jarrard Inc. and our Regional Practice lead helped to push us in that direction, So it was an easy step to get her and VP Tim Stewart, who's from our National and Academic Health System Practice, to riff on the issue. We cover Facebook, vaccines, politics, the difference between misinformation and disinformation, and hard stops. Stay up to date by subscribing at info.jarrardinc.com/subscribe

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