The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

John Faisandier – speaker, author, trainer, counsellor, educator, entrepreneur

Volunteer teaching in Tonga, Catholic priesthood, psychodrama training lay the foundation for compassionate Emotional Intelligence Expert John Faisandier.

His work in a drug and alcohol treatment hospital and over 20 years as an entrepreneur and corporate trainer give him a unique perspective on managing emotions in business and personal life.

John has taught thousands of people in many parts of the world and he willingly shares these secrets with you and your listeners.

About John:

Early Entrepreneur

First vocation

Transition

Second vocation

I’m currently listening to an audiobook Marketing 5.0 by Philip Kotler. It’s part of a series that I have been following (3.0, 4.0). 5.0 explores marketing in the post-pandemic world.

4.0 was the explosion of virtual technologies caused by remote work, social distancing, and more. Kotler believes our new Digital World has evolved with traditional marketing techniques taking giant leaps in technology and adaptation.

In Marketing 5.0, he says that our new marketing paradigm includes human-mimicking technologies like artificial intelligence, augmented reality, natural language processing, robotics, sensors, virtual reality, and blockchain. It has also evolved IOT (the Internet of Things).

The book also includes chapters on Prosperity Polarization, the Digital Divide, and Generational Marketing. This solidified my belief that Marketing 5.0 and the IOT are just a mix of new tools, technology, and techniques to reach a complex IOP (Internet of People).

I think it’s time to do a reality check.

When it comes to B2b marketing, I believe that relationships are the key to success.

One of my Baconisms is “Businesses do not do business with other Businesses… People do business with People!” You simply can’t outsource or automate relationships, but you can track and manage them.

It’s easy to capture basic data, but compiling quality, current, and relative data is needed to help nurture budding or existing relationships.

You may find that some AI tools can be useful or helpful to your unique business and situations but, as Philip Kotler said in ‘Marketing 5.0‘, it takes people and a solid marketing strategy to make any system ultimately work for you.

In this episode, we will explore 6 mini-systems we use to integrate AI & humans with Marketing

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Kathleen Hessert, who was an early adopter in the sports and entertainment industries. The former broadcast journalist has spent a professional lifetime connecting dots that others don’t even see. Whether as one of the first female broadcast news anchors, and female pit reporter for ESPN, or founding a media training company for college and pro sports, she sees a need and delivers. In 2015, Kathleen recognized emoji as a new visual language and launched Popemoji to help the Catholic Church better engage young people.

Kathleen has a proven track record of identifying trends in the making. Well before most knew what a tweet was, she recognized and harnessed the power and influence of social media as a new communication channel and in 2007, launched NBA great, Shaquille O’Neal on Twitter helping take the now global platform mainstream. Kathleen spent three decades helping sports brands from media giants ESPN, and Fox Sports to world-renowned celebrities like P.Diddy, NFL’s Peyton Manning and Olympians build their reputations and fan bases.

When the marketplace was still fixated on the peculiarities of Millennials, Kathleen migrated to what’s NEXT- Generation Z. Used to working with young athletes, she turned to teens to build WeRGenZ from the grassroots up. Today she helps brands understand the future through today’s youth and amplifying voices of the generation. She’s a much sought-after public speaker, and consultant wowing audiences with insights derived from her original research and thousands of members of the WeRGenZ Teen Think Tank.

Speaking of communications, I’ve had a few Zoom meetings this week that stood out and I wanted to share. I understand that recapping Zoom meetings may not be the most exciting thing you read all week, but bear with me. There is a point I am trying to make (that I hope will pay off your time investment).

I am speaking next month at the APAWS annual convention. Yes, there is an association of businesses that pick up dog poop. I’ll let you insert your own jokes here, but it’s serious business.

I had a Zoom meeting with my original pooper scooper who is now a national sales rep for a national scooping franchising business. We were comparing notes since we are both speaking at the conference and did not want to overlap or contradict content.

I had another Zoom call with a past client who has remained a good friend and even became a podcast guest. She works for a national company whose Chicago office hired me to improve their marketing with Linkedin Training.

I have no idea whether I can convince the scoopers to invest in B2b marketing or my clients to spend $5000 a month for leads. I do however know that your marketing expense becomes an investment only when you can track the marketing dollars that you spend, and discover the path that turns those activities into increased sales dollars.

In this episode, we will explore how investing in marketing is good for new business.

Bogdan Rosu created and taught the world’s first Personal Development through Martial Arts program for 6 years. In that time he helped hundreds of individuals unlock the power of their mindset, become more confident, and achieve more success. Today he works with high-performing entrepreneurs and helps them unlock their inner leader and live from a state of true happiness and peace which allows them to consistently achieve the impossible.

Is your marketing working for or against you? In any case, you are the judge.

I recently took a college course on “The Art of Debate.” It was by A Wake Forest Professor named Dr. Jarrod Atchinson. It contains over 24 half-hour lectures and digs deep into the history, purpose, and strategy of debate.

In any debate, there is an argument or topic that will have an affirmative side and an opposing side. It has three parts:

I think that marketing is much like a debate. There is one key point to be argued, “How do we increase sales?”

It has a warrant “We need to change the status quo.” It requires us to research to provide evidence (grounds) to support our claims (selling points).

In the case of B2b marketers, the audience is a culmination of two different perspectives…prospects and current clients.

The status quo for current clients may be, “How, when, or how often do we need to upgrade, or repair our products, services, and equipment.”

The status quo for prospects may be, “How, when, or how often do we need to change vendors or suppliers.”

In this episode, we will explore how learning how to debate can improve your marketing and your business.

Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a social media content strategy in minutes. Austin has posted over 2500 videos on TikTok, tripling his own business’s revenue and thousands more across his clients’ accounts. Austin has leveraged his success on TikTok to gain millions of followers across every social media platform. He loves sharing the strategies that have worked for him to empower you.

I grew up with wires, LOTS OF WIRES.

Being a musician and an audio-video and computer geek, I still have bins filled with wires.

I don’t know about you, but I still find wired connections more reliable. Wireless can be affected by distance and environmental factors. Also, wireless signals can be intercepted or hacked.

Just like technology, business needs connections to work. It’s always a mix of one-to-many and one-to-one connections. You need both. As with most technology, you need and want the reliability of a direct or wired connection to ensure quality, and as a failsafe when wireless becomes unstable or unavailable.

Since WI-FI is a one-to-many connection technology, I think you can equate it with both social media and online advertising.

Don’t get me wrong. I am not averse to ads or social media. In fact, we use both for my business and my client’s businesses. We have had incredible results finding and communicating with clients and prospects using LinkedIn Ads. The difference is in the way LinkedIn targets job descriptions and industries.

In my last article, I discussed how we focus on 68 core repetitive sales. Targeting the right people and creating traffic back to our website’s content is the key to maximizing and fixing business-to-business marketing issues.

In this episode, we will explore how broad-brand connections can help or hinder your business.

Matthew Brennan is a freelance copywriter specializing in high-quality blog and website content, as well as landing pages, sales letters, and other marketing materials. He translates complex industry concepts into a formula that resonates with your business audience.

Matt has worked with small and medium-sized businesses across a variety of industries. He’s also had work published in Huffington Post, ProBlogger, Chicago Parent, the Chicago Sun-Times, and several other websites, newspapers, and publications. Matthew is the author of Write Right – Sell Now, and The Virus and Us, a Letter from Father to Son in the Midst of the Covid-19 Crisis.

I started my podcast back on November 1st, 2014. I am about to cross the 1000-episode barrier. Next year will be 10 years. Although some of those episodes are “Best Of” repeats, I have done a monocast (solo episode) and expert interviews for over 450 weeks.

Over that time, the business climate and the podcast have evolved but my podcast has always had a core purpose. Meet interesting people, ask questions, and learn something.

Currently, I interview experts who have an interesting take on sales or marketing. To help them provide more value to our listeners, I ask them 5 questions in a 20-minute interview format.

Could you answer those questions for your business? I am certain that your marketing and sales success could depend on it!

You can reverse engineer the marketing process by asking yourself these five questions I ask my expert guests:

In this episode, we will ask those questions and show you how your marketing could create greater ROI.