The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Gavin Zuchlinski is the founder of Be Family, an app to help parents take care of all of the work involved in running their families. Before starting Be Family, Gavin previously founded Acuity Scheduling which he scaled to support more than 50,000 businesses and handle millions of bookings worldwide. He sold Acuity to Squarespace in 2019 as part of Squarespace’s first acquisition, and later became VP Product there overseeing Scheduling, Platform, and Marketing Tools. Now along with growing Be Family, he enjoys spending time with his family of 3 boys and trying to start a home vineyard.

Last week I attended a CMO panel discussion sponsored by the AMA Triangle. It included CMOs from SAS, Blue Cross Blue Shield, and a couple of other independent medium to small-business CMOs. One of those people stood out to me.

His name is Frank Pollock and he’s currently the CMO of a couple of start-ups, but he also teaches business at Duke University. One particular line that he said is “The Devil is in the Data.” Now, I’ve heard the phrase the devil is in the details, so does that mean that the details in the data are the devil?

Things that make you go “Hmmm”?

You may or may not be aware of the fact that Google is changing the way it does analytics. UA is going away on July 1, and GA4 is replacing it.

The key thing that you have to remember is, that it is just data. As long as it’s being collected, you can learn and grow with it.

Also, if you wanted to, you could basically just start out by replicating what you’re used to and then get more sophisticated over time. But sooner or later, you’re gonna have to have a discussion about what data is important to you and your business, how you want to format it, and what can you do with those results.

In this episode, we will discuss why you need to convert to GA4 and how to start thinking about what data you collect and what’s important to your business.

Luis Help Businesses Engage Prospects And Build An Army Of Loyal Customers Using Automated systems that increase engagement and create a constant flood of sales.

Engage with your Leads, Increase Sales Conversions and Manage your Leads Effectively.

At Sales Studios, we have a proven structured system to drive your audience to view your offers.

A system that strengthens branding and positioning as we provide you with a custom strategy along with a set of strong follow-ups that will continue to nurture your leads while providing them with a unique and personalized experience. This translates to more engagement and therefore more sales.

We use a combination of multiple touchpoints to get leads and customers engaged, creating a feeling of omnipresence when communicating with them. For that, we combine emails, SMS, ringless voicemail and Facebook custom audience (ads).

This is the ultimate way to get your leads attention and get them to take immediate action.

Magician hand conjuring sparks on black background – copy space with magic

Back in 2015, I talked about my concept of the Marketing Trifecta. I will explain what that is in a bit, but there has been a lot of buzz over the last 8 years about new tools that will revolutionize marketing.

I have seen so many of them try and fail, come and go, or slowly find their lane. But none of them have really revolutionized marketing like they promised to do when they hit the marketing scene.

Which ones have you tried?

As I said, I coined the term “The Marketing Trifecta” in my book “The Bacon System” back in 2015. Although at the time I was working with solopreneurs and small businesses, it had limited success.

Once I started to apply the concept to larger business-to-business customers, it took off. AND… it’s continued to stand the test of time.

It starts by getting people to your website to consume the great content you create. That being said, you have to consistently create great content that people actually WANT to consume. To get people back to your website, you have to distribute digestible bites to get in front of as many eyes (and ears) as possible.

In this episode, we will discuss my Marketing Trifecta… and how it can work for your business!

Lisa has over 20 years of experience as a transformational leader, award-winning speaker, and expert in the fields of human behavior, leadership, and personal development.  She also trained in the “Winners Mindset” with Bob Reese, the former head trainer for the NY Jets, and helped a professional golfer win Golfer of the Year!

Lisa was V.P. of Business Development for an innovative start-up company using virtual reality to help clients with pain reduction, memory loss, and stress reduction. As a Certified Hypnotherapist and Master Practitioner of Neuro-Linguistic Programming (NLP), she helps entrepreneurs and high performers from where they are to where they want to be much faster than conventional coaches.

Networking is a tool for meeting people. It can be performed online, or in person. It has real costs of time and often some money.

There are so many free and paid options. You can find lots of free-flowing or slightly structured meetings. You can also find highly targeted ones that are totally structured like a BNI or Vistage.

Finally, there are those one-on-one meetings like I had with Chip and Sarah. I also do at least 2-3 get-to-know-you Zoom calls each week.

All of those have one cost that is either overlooked or avoided. TIME!

How much does it take to acquire a new customer? It’s a very findable number if you add up all the tools and expenses you pay for. Often overlooked is the staff or C-level time to network, have a one-on-one meeting, and talk with referrals.

We tend to lump the time we spend on networking, relationship building, and meetings in general as the Cost of Goods Sold. It’s generally recorded as salary but rarely tracked as a system.

Documenting interactions and meeting with your team to discuss that can do more than create business, it can help you all get the pulse of the current business climate and the community at large.

In this episode, we will discuss how networking can be tracked as an ROI in your business!

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed.

He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best way to bring in the right customers, fast!

Mark wrote 13 books and sales guides targeting government, educational, healthcare, and the private sector, including three with Guerrilla Marketing author, Jay Conrad Levinson. He has authored more than 400 magazine articles.

With his engineering, sales, and business background, he can teach information in a way that customers, salespeople, and management understand so that they can clearly communicate with their customers.

Creates powerful and innovative sales channel tools, combining product knowledge with proven sales skills. Creates custom white papers and books to sell technology to top management. Delivered thousands of speeches on selling.

I got hacked. Well, my credit card did.

I was balancing my books when I noticed two charges from GoDaddy India on a credit card with a $25,000 limit. I use GoDaddy for domain names, but not in India so that was a BIG RED FLAG!

Immediately, I called the credit card company and they closed that card and are sending me a new card with a new account number.

The problem is that 90% of my monthly bills are paid on that card. So now I have to watch and manage to pay my monthly bills with different cards this month and then update all of them with the new number when I get the new card.

Attention is power. There is power in attaining someone’s attention. If you really think about it, you can use money and knowledge to get in front of people, but you don’t control their attention. They do. Also, money and AI can buy you attention. But even if you buy ads (no matter how targeted) there is still an AI engine deciding for you who sees what you’re paying for and when.

Knowledge is power. You can look intelligent with Artificial Intelligence. If you really think about it, you control your intelligence through learning, but you don’t control Artificial Intelligence. It’s managed in the form of a computer, an app, or a browser.

Money is power. Buying ads or sponsoring posts can boost or enhance your ability to get your content in front of people who may not already buy from you. Ultimately, it’s up to them to pay attention or not.

If Money is Power, Knowledge is Power, and Attention is Power, how can you use all three to optimize your knowledge to gain attention?

In this episode, we will discuss how AI and your Quickbooks (or CRM) can help you reach your perfect audience with your creative content!

Hank is an author, speaker, podcast host and Sr. Manager of Client Solutions at iContact, a Ziff Davis company. With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.

I have to brag a bit… I won Board Member of the Quarter for the AMA Triangle. Back in January, I was recruited to join as the VP of Communications, and by April I was recognized as a winner!

I simply got the pulse of who the players were and what they needed. You have a unique pulse on your business and the industry(s) you serve. Your salespeople have boots on the ground, ears to the audience, and fingers on the pulse of what your clients and prospects are feeling fearful of or excited about.

Success is in the eye of the beholder. All too often with online and digital marketing, it’s measured in eyeballs and engagement. While both are exciting and a boost to the ego, in my world all that matters is action and conversations.

The keys to success are knowing your audience, creating quality creative content, and consistently delivering value to your audience.

It’s never a set-it-and-forget-it activity. I know things can always be improved by constant learning, and developing your teams, tactics, and targets.

In this episode, we will discuss how Rightsourcing, and consistent content creation and distribution can help boost sales!