The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Colton led the development of the Interview & Interrogation (I&I) training for the High-Value Detainee Interrogation Group (HIG) which is recognized as breaking the mold for interviewing training and bringing science into the art of interviewing. This was done in conjunction with the U.S. Intelligence Community but transfers perfectly into cutting-edge training and fact-finding systems for almost any organization. While with the HIG, Colton taught the HIG I&I courses to thousands of members of the U.S. Intelligence Community as well as developing training programs for some of the U.S.’s premier law enforcement agencies and many of our foreign partners.

Through his 22 year career as an FBI Special Agent, Colton conducted thousands of interviews and led a variety of specialty teams in high-pressure, high-stakes settings domestically and internationally, including in the Middle East, South Asia, and Africa. Colton brings a wealth of knowledge and experience relating to counterterrorism, counterintelligence, criminal matters, and the business world to every group he works with.

Colton is passionate about interviewing and about using the most recent science to work with your teams to help them become the absolute best they can be at their craft. Colton is a certified coach and brings a coaching ethos to working with your teams to fulfill their best potential. Colton has an M.A. from the University of Chicago and undergraduate degree from University of California, Davis.

Contact Colton at https://www.pyxisacademy.com/

It’s been years since I mowed my own lawn. Why? I have been blessed enough to afford to pay people to pick up dog poop and mow my lawn.

Common business logic tells us to focus on what’s important. If you make $50 per hour and you can pay someone $40 to mow your lawn, you are $10 ahead if it takes you an hour to do it yourself.

Do you view marketing as a chore? I like to think of it as an investment. Yes, you can buy tools (or rent them in the form of a subscription), but they require some time and some learning to get them to pay for themselves.

Outsourcing usually means that all parts of a system are handled by a vendor. I doubt anyone could find a landscaping company to trim and blow after we cut the lawn.

Rightsourcing your marketing (or sales) means that you only pay for people you need at the time you need them. This systemization only works when you and your sales team are actively involved by sharing your ideas and experiences.

In this episode, we will discuss how Outsourcing vs Rightsourcing, and how it can help you grow your sales!

Keith founded Publio to help clients transition from traditional marketing toward an ROI-based content publishing model to promote brands, build audiences, grow a sales pipeline, and optimize SEO performance to generate qualified leads. He has 25+ years of experience helping CEOs and agencies develop content strategies, marketing plans, and budgets, managing marketing operations, and producing media to attract customers. His work on go-to-market and demand-generation campaigns has yielded tens of thousands of leads, put hundreds of millions of dollars into sales pipelines and employers, and raised millions in startup capital. This experience led Keith to develop the “Publisher’s M.O.™” methodology Publio employs and teaches in client engagements and operations, a framework outlined in his 2019 book The New Content Culture: Think Like a Publisher to Grow Your Business.

Just like Family Style is big, and Tapas is small, content can be served up the same way. There are two common trains of thought when it comes to creating and serving up content.

Content served up Family Style ranges from 2000 to 3500 words. There is usually a lot of detail, facts, examples, and more. The point is to make your case while providing as much supporting content to help you really drive your point(s) home.

Content served up as Tapas ranges from 750 to 1500 words. These tend to be small, quippy, and easy to digest. The idea here is to present thoughts with the goal of leaving them wanting more (or sampling another dish).

Whether your content is short or long, your intro is the hook. You want to make that first bite as unique and tasty as possible to get people to savor your ideas.

In this episode, we will discuss how to serve up your content and the two kinds of hooks you can use to get people commenting and sharing!

Larry Long Jr is the Founder and CEO of LLJR Enterprises, which focuses on business & sales motivation, inspiration, and most importantly, transformation through speaking, coaching & training programs. He is the host of the weekly, ‘Midweek Midday Motivational Minute’ and Author of ‘JOLT!’.

As a former college athlete (He played baseball for University of Maryland… Go Terps!), Larry is extremely passionate about coaching, and helping professionals and leaders take their game to the ‘next level’.

It’s been years since I have been a conference attendee. The latest conference I attended was the 2023 Leadership Summit for chapter leaders of the AMA (American Marketing Association). What I learned at this conference is that not all chapters are the same. They are cohesive to the AMA brand, yet with diversity and individuality.

How can you communicate all the features and benefits of membership to multiple groups, with multiple needs and wants, and not bore everyone in the process?

How do you differentiate between enticing new members, while engaging current members with very limited time, budgets, and (more importantly) attention spans?

If you want to inspire and attract newbies, do a webinar or presentation on AI, and you will get the largest possible audience. But if you want to attract influencers, you have to be prepared to talk with a small, and very focused audience.

If you think about engaging those different audiences, influencers need to be inspired. And, it takes influencers to inspire newbies.

In this episode, we will discuss how segmentation can help you communicate with different audiences with different agendas, while still using the same messaging!

I have 30+ years of experience as a catalyst for leaders who want to grow in self-awareness, harness their innate talents, and enhance their performance to create a meaningful impact in their life and work. I especially enjoy working with multi-generational leaders because we need great leaders in every generation converging to make a difference.

My introduction to professional coaching came at the height of my career leading a nonprofit for 20+ years. I realized I had plateaued personally and professionally in the midst of the demands and pressure of work. This realization was a game-changer that propelled me to grow and develop. Completing a Masters in Leadership and a Professional Coaching Certification (PCC) from the International Coaching Federation (ICF) fueled the convergence of my passion, purpose, and talents to become a professional coach.

My clients are CEOs, VP’s, Directors, emerging leaders, entrepreneurs, and business owners from a variety of industries and organizations including Deloitte, Transloc (Ford), Johnson and Johnson Eye Care, and municipalities like the Town of Chapel Hill, North Carolina.

I have a problem. Well, it’s more of an annoyance. We have RING cameras on the front and back of our house. In order to see the widest possible views, they had to be placed up high.

The more the cameras are accessed when a delivery comes or when the dog and I are in the backyard playing ball, the faster the battery drains.

They take 4-6 hours to recharge so it’s a hassle. So, I jumped on Amazon and bought solar recharging panels. To work effectively, these have to be positioned to have the most visibility of the sun per day.

Content is like a battery. It powers your business but needs to be recharged. Some businesses power it monthly, but it becomes more powerful when energized daily or weekly. The more the content is viewed, the less current and interesting it becomes. In other words, the faster the content battery needs recharging.

Just like exposing the batteries to the sun supercharges them, getting your content in the light (of computer and cell phone screens), supercharges your messaging by getting it in front of more eyeballs!

All of this is to stay top of mind, stay relevant, and hopefully start conversations.

In this episode, we will discuss how Daily and weekly content, shared through social media and email, can supercharge your audience!

Garrett Moon is the CEO and Co-Founder at CoSchedule, the web’s most popular marketing calendar and the fastest growing startup in North Dakota. Ranked as the best business tool built by a startup on Entrepreneur.com, CoSchedule helps more than 9,000 marketing teams stay organized in more 100 countries around the world. In 2016, CoSchedule was named one of the top five startups in Tech. Co’s Startup of the Year Competition.

As a thought leader, Garrett is the author of “The 10x Marketing Formula” and has been blogging and speaking about content marketing, social media marketing, and startup business for more than eight years. He’s been featured on sites like Forbes, Entrepreneur, AdWeek, and Content Marketing Institute.

Content Marketing isn’t living up to it’s promises. For the past several years, content marketing has been all the rage. There are current success stories seemingly everywhere. Like I imagine so many of you have experienced, we adopted content marketing with high hopes here at CoSchedule. When we started up, we needed the traffic… we needed the success story to be our story… but we weren’t getting it. Instead, we found quality + consistent content wasn’t—and couldn’t—be the promised driver of ROI. It just wasn’t enough.

Since then, we’ve honed the 10x Marketing Formula to grow from zero customers to 9,000+, zero email subscribers to 250,000+, and pageviews from zero to 1.5 million every single month. And we did it all in less than four years.

Do you own a lathe? If you do, chances are woodworking is your hobby or business.

Do you own a 3D printer? If you do, chances are you are in the manufacturing or design fields.

I don’t own either, but owning a 3D printer would be cool and give me status. But, I don’t know the first thing about using it or how to make it pay for itself.

Tools in the hands of an expert speed up results. Tools in the hands of a tinkerer can lead to wasted time or just be dangerous.

One place you are certainly an expert is in how your business helps others solve problems. You understand your client’s needs, wants, and issues. I am sure that you could talk about this for hours in ways that would certainly resonate with your clients and prospects.

One way is to ask questions. If you add a call to action (think, banner ad) that says “Got Questions? Click Here!” you can be sure that at least some of the page visitors will take you up on that.

So, if you want to stand out from your competition and get the attention of your audience, you have to know how to translate your knowledge into content that resonates with them in a way that piques their interest in your topic.

In this episode, we will discuss how mastering your topic, title, and then tools can help your messages rise above the rest!