The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Rick Lochner is the President of RPC Leadership Associates, Inc. where he helps Business Owners Make Leadership a Way of Life. A Certified Veteran-Owned Business, he helps clients align their businesses to enjoy sustainable success on their terms. Rick is a graduate of the United States Military Academy at West Point and has over 30 years of leadership experience across the Military, Corporate, Entrepreneurial, Academic and Non-Profit organizations.

Rick is the author of several books including, "The Missing Piece for Entrepreneurs" and “I’m Still Sayin’…More Revelations for Making Leadership a Way of Life”. An accomplished public speaker, his popular leadership workshops and keynotes range from Understanding Generational Diversity, Effective Communications and Time Management to Effective Personal Leadership and Being Adaptable in a Dynamic Business Environment.

Learn More About Rick & His Books - Click Here

Although it started out as a graphic, what I found myself doing was making a case for Case Studies. Case Studies are often conflated with White Papers. A white paper talks about the implementation of a solution, while a case study provides actual examples of how a solution fixes a problem.

A Case Study is not a press release or advertising. It's also NOT ABOUT YOU! It's about the client or customer and their story.

It should also follow the example of a Hero's Journey script. While those have 12 parts, a Case Study should focus on three parts:

* Problem?

* Solution?

* Results!

In this episode, we will explore how to create a great Case Study that can help more people know how you can become the best solution to THEIR problem (if they have a similar one)!

Known as the Academic Entrepreneur, Dr. Cheryl is a unique and dynamic speaker who intensely connects with her audience, having one foot in academia and one foot in the business and entrepreneurial space. Her goal is to offer the audience pearls of wisdom today they can use tomorrow in their personal and professional lives. It is not enough to know; the expectation is for participants to take action and do. Join Dr. Cheryl on her journey to connect these dots to provide inspiration, knowledge, and counsel to move forward effectively.

Known globally for her writings on leadership and failure, as well as critical and refractive thinking she has been published more than 49 times with 25 writing awards. As an accomplished university professor, speaker, & consultant, she is an international best-selling author, and top quoted publishing professional on ABC, CBS, NBC, and Fox. She took the stage as a TEDx Speaker in *Farningdale2020, October 10, 2020.

Learn More About Dr. Cheryl- Click Here

Who could have predicted what 2020 would be a tumultuous year?

Every year has a degree of ebbs and flows, but this year was unique. What did you learn from the challenges that were presented? How can you take what you learned and apply it looking forward to 2021?

There are three key lessons I believe challenged us all this past year:

* Was your business ready for the change?

* Did your relationships in business get challenged by beliefs?

* What did you learn about yourself?

In this episode, we will discuss what this year and it's challenges can do to help us prepare for maybe some new and big challenges still to come in the next few months and years!

Michelle’s primary focus is helping leaders and employees achieve high-performance and measurable results that encompass engagement, productivity, well-trained individuals and effective teams. Michelle brings a vigorous customer-focused approach with client engagements. She is accomplished with diverse and multi-cultural audiences and is a certified Personified Leadership facilitator. Michelle’s body of work spans the following practice areas: Instructional Design, Facilitation, Executive Coaching and Performance Consulting

Learn More About Michelle and Instructional Design- Click Here

Did you know that people are voting for your social media posts?

People vote on your posts with likes, comments, and shares, but social media platforms have a form of voter suppression with their algorithms. The more that people engage with your content, the more the algorithms reward you.

There are some key things that you can do to get out the vote for your info:

* Challenge Perceptions

* Start With A Question

* Find the Emotion

* Use Mental Images

* Measure The Result or Outcome

In this episode, we will discuss how you can create more engagement and win the election of selection with your marketing content!

Karolyn dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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Karolyn Vreeland Blume was born many years ago in New York City. She started her professional life as a lawyer with a successful general practice including litigation, real estate, divorce, business and estates. As a lawyer, Karolyn encountered many diverse situations involving a wide variety of issues and people. She represented Fortune 500 corporations, mom and pop businesses, and everything in between. She has vast experience navigating the treacherous waters of local, state and federal governments, as well as representing neglected and abused children. She helped spouses separate with integrity while maintaining a stable environment for their children. In her estate business she offered her clients compassion and understanding as well as excellent legal representation. She is empathetic, compassionate and gives of her expertise beyond expectation.

After 25 years, she decided there had to be a better way to resolve disputes than beating each other up in a courtroom. For Karolyn, that better way was mediation. She founded Conflict Resolution Services (www.CRSMediation.com), which is a full service mediation, facilitation and arbitration firm. With over 300 hours of training – both receiving and presenting – she has helped hundreds of people and businesses resolve conflicts peacefully and amicably. She handled a wide range of cases in the areas of business matters, divorce, elder issues, family disputes, real estate, medical malpractice and class actions for individuals and businesses.

Karolyn is a known and respected international speaker, consultant, coach, facilitator, mentor and teacher, whose presentations are filled with valuable information and engaging humor. She is an expert problem solver and gifted strategist.

She served as an adjunct faculty member for Penn State University, Muhlenberg College, and Cedar Crest College. She moderated a live, call-in program for PBS television, and is active in many non-profit and charitable organizations. She is a Founding Member of Mediators Beyond Borders International, and is listed in Who’s Who in American Law, and Who’s Who of American Women. She is the author of Eat the Elephant: Overcoming Overwhelm.

Podcast Transcription

Brian Basilico: Welcome, everybody and I got a question for you; I can totally relate to this: are you overwhelmed? I get overwhelmed a lot because there are so many things going on between podcast, and emails, and videos, and courses and all these other stuff and I get crazily overwhelmed, but I got an expert that's going to help us bring us back to a moment of the zen. Karolyn Blume, how are you doing today?

Karolyn Blume: Good, Brian. How are you?

Brian: I'm doing awesome.

When I first read your bio and your book, I looked at it and I said, “Oh, she's into law and meditation. No wonder why she could bring us back to a moment of zen.” But I got that wrong, didn't I?

Karolyn: Yes, it's law and mediation and there's a very little zen about the law.

Brian: Amen for that. So, how did you go from a lawyer and doing mediation to writing a book about “eating elephants?”

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Karolyn: Well, I guess I'm kind of a slow learner and it took me 25 years to realize that practicing law and litigating was no way to resolve disputes.

The fall in Chicago is what I call 50 Shades of Gray... because it's cloudy and drab almost every day. I miss the sunshine and the puffy white clouds already!

But I want to talk about a different kind of cloud that can help you improve your marketing results... wordclouds. There are two websites a recommend WordClouds.com and TagCrowd.com. Each of these have different features and offers different views of your text.

These can help you visualize your web pages, blogs, and more. What words are sticking out to you? Will they resonate with your intended audiences?

There are five key questions you should ask yourself:

* Who Do I Serve? (Who Is This Message For)

* What Problem Do They Have?

* Why Is It A Problem?

* How Can You (or they) Solve It?

* What Is The Result or Outcome?

In this episode, I will offer you some ideas on how you can use wordclouds to improve your marketing messages to connect better with your target audiences!

Marc dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

[button link="http://baconpodcast.com/dollar-special/"]READ MORE >[/button]

Marc Mawhinney is on a mission to help coaches build stronger businesses!  He has a passion for entrepreneurship, having started a number of businesses in his life and growing one to 100 employees. 

After becoming a coach, he saw the struggles that coaches face while trying to build their businesses, and decided to do something about it!  He launched “Natural Born Coaches”, a daily podcast where he interviews successful coaches to share their advice and works with coaches with his 1:1, group, and online programs.

Marc frequently makes media appearances and is a contributor for Entrepreneur.com.  You can learn more about him at NaturalBornCoaches.com!

WARNING: This is part story, part lesson, part RANT!

It's bad enough that we have to put up with robocalls, political ads, and polls, and just random hang-ups, but when a real salesperson calls and just won't take no for an answer, it's hard not to be angry and rude.

I understand that people have a job to do, but I have learned over the years that closing a sale is more about listening than just talking. That was not the case with one call (actually multiple and a LinkedIn message from the same person today.

There are three points I took away from this experience:

* Herd Immunity is not the same as Heard Immunity

* Trust Takes Time (and has to be earned)

* There is a difference between Relationships and Real-lationships

In this episode, I hope you find some golden nuggets of what NOT TO DO when cold calling. I think the big lesson is that sales are a process, not just an activity!