The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Craig Lowder, author of Smooth Selling Forever, is a sales-effectiveness expert with a thirty-year track record of helping owners of small and mid-size companies achieve their sales goals. He is the president of MainSpring Sales Group, which assists businesses in need of a strategic sales leader on a part-time contract or project basis to develop and execute a sales strategy, develop sales process and performance management systems, and ensure sales execution. Craig has worked with over sixty companies and increased first-year annual sales from 21 to 142 percent.

He speaks extensively on the topics “Smooth Selling Forever”. “Your Sales Should Run Like Clockwork” and “Is Virtual Selling Really New & Is It Here To Stay?” for many groups and associations such as Vistage International, the world’s largest CEO peer-to-peer association, and the Turnaround Management Association (TMA). Craig has also been featured at Entrepreneurial Operating System (EOS) group events.

Learn More about Craig and His Book - Click Here

I often hear from companies after I explain my process, "We like what you have to say... but we are just going to hire a marketing person." I ask in return "Which one?" They often don't understand that marketing is a team sport. It takes multiple people with multiple skills such as  SEO, Web, Email, Social Media, Ads Expert, Google Manager, Writer, Designer, System Integrator, Strategist, and more.

In the book the E-Myth Revisited, the author talks about how a successful business requires three core members, a Technician, Manager, and Entrepreneur. Marketing is not much different. Although it needs many or all of the above technicians, it still is and should be a team effort that aligns with your sales efforts.

The three main roles in the marketing for sales process include:

* Strategist

* Manager

* Technician

In this episode, we will discuss how each of these people fit into a complete and successful marketing system.

Alain Hunkins helps high achieving people become high achieving leaders. Over his 20+ year career, Alain has worked with over 2,000 groups of leaders in 25 countries. He’s worked with 42 of the Fortune 100 companies.

In addition to being a leadership speaker, consultant, trainer, and coach, Alain is the author of CRACKING THE LEADERSHIP CODE: Three Secrets to Building Strong Leaders which was published by Wiley in March of this year. The book was endorsed by leadership luminaries Jim Kouzes, Barry Posner, and Marshall Goldsmith.

Alain serves on the Academic Board of Advisors of the New Delhi Institute of Management and is a faculty member of Duke Corporate Education. Alain’s writing has been featured in Fast Company, Inc., Chief Executive, Chief Learning Officer, and Business Insider. He's a regular leadership strategy contributing writer for Forbes.

Learn More about Alain - Click Here

We have all heard that "Time is Money", but in some cases "Time Costs Money". In business, it often makes send to find tools that make your life easier, less complex, or helps you speed up processes.

This episode is pretty straight forward. I have spent months before the new year researching tools that could help me become more efficient.  These tools are all ones that I have tried and paid for (in some cases). I only recommend tools that I actually use in my business so I can spend more time on my business (which is build around helping clients make more money).

Here are the 5 tools I will discuss:

* Active Campaign - Email Marketing

* Blinkist - Audio Books in 15 Minutes

* LunchClub - High-Quality One-On-One Networking

* ClubHouse - Audio Networking App With Heavy Hitters

* Remarkable 2 - Digital Paper Pad

It's hard to get into too much detail in 10 minutes, but I hope you get the just of why I chose them and how I use them to make more time in my business and improve my life!

Eleanor Haglund is an MBA candidate at Columbia Business School and Founder and CEO of Aspire 360, a network of startup CEOs that support each other's growth.

After studying Creative Writing, Psychology and Entrepreneurship at Carnegie Mellon University, she founded two startups: one in the e-book publishing space and the other in the pharmaceutical space. She was an inaugural member of the Innovation Scholars Program in Project Olympus and has participated in two accelerator programs (Health Wildcatters and eLab NYC). She has won awards in several startup competitions, including the McGinnis Competition, the CMU Venture Challenge and Hack-a- Startup.

In college, she volunteered as an Emergency Medical Technician, responding to medical emergencies in the Pittsburgh area as a Crew Chief. She is also an avid reader and writer of two novels.

Learn More about Eleanor and Aspire 360 - Click Here

The word “YES” alone is a very positive word but, a lot of times the word yes has an addendum to it such as yes and, or yes but. Today I want to help you know when you should be letting go of your buts when it comes to the word ‘YES'.

While “Yes… But” is where people are trying to whittle away at the information to narrow it down, “Yes… And” adds to the situation and adds value.

If you're using the “Yes.. And” then you're probably adding value to your relationships. If you're using the yes but you're basically trying to figure out how to convince a person by overcoming their objections.

This especially come into play:

* In Social Media Connections

* Online Networking Meetings

* Even Wishing A Happy Birthday...

In this episode, we will explore how and when to add value to your relationships by using "AND" and when to avoid sticking your "BUTs" out!

Hi. I’m Warren Whitlock. My mission is to help brands improve the results of their digital marketing.

I started creating content for marketing when “new media” meant we could combine multiple slide projectors for a presentation. By the time I went online in 1981, I’d learned to push for better technology whenever it allowed us to achieve our objectives.

Throughout my career, I have created new strategies to use influence and persuasion to help people get what they want. I set hard sales goals and measured performance but never forget that people hate to be sold, but love to buy. I have been an entrepreneur in the computer, publishing, and media,

I look for collaborations where brands can share resources, extend their reach and give customers an experience they will want to share with others. I am currently partnering with IBM Futurists and a few brands and startups along with keynotes where I can engage executives transforming their organizations for an abundant future.

Contact Warren at: http://WarrenWhitlock.com

Warren Whitlock is an advisor, best-selling author, digital marketing influencer and Alchemist. He helps businesses grow exponentially by defining a brand strategy framed to tell a business's story to customers who will come with a desire to buy exactly what you sell.

Image by Tumisu from Pixabay

Welcome back to the new reality of 2021. Although we are just getting off the ground (business-wise), there are many business and marketing experts that are trying to suggest that now is the time to hustle.

Not to pick on anyone's philosophy, some will tell you that time is a limited resource that you can't get back, but you can always make more money?

I beg to differ and say that is a business mirage. You can replenish money, but most of us have limited resources. What I am suggesting is you treat both as a limited resource that needs to be managed, and optimized to help you reach for the stars.

There are many things you CAN do time and money... but what you really CAN'T do is:

* Automate Relationships

* Outsource Relationships

* Skip Interactions

In this episode, We will dig deeper into how to maximize how you CAN turn time into money... and money into time!

Coach A.M. Williams is a Results Coach who specializes in helping experts transform their expertise into high leveraged offers. He is the owner of A.M. Williams Coaching Co., LLC and has personally coached and trained numerous executives, lawyers, doctors, recording artists, and other coaches and consultants over the past 10 years from a bed-bound state.

Having been diagnosed with incomplete paraplegia (extreme weakness in legs), Coach A.M. has discovered the gift of challenges and has mastered the art of transforming adversity into one’s greatest advantage. He also is one of the Best-Selling authors of the book “Resilience: Turning Setbacks into Comebacks”.

His Yes,Go! radio show on BSRNradio.com is syndicated across 300 radio stations and reaches international listeners across the UK and North America each month. Coach A.M.’s magnificent obsession is helping high performing professionals and entrepreneurs use leverage to create the life they want. For more info on Coach A.M. Williams, go to www.coachamwilliams.com

Learn more about A.M. Williams - Click Here

Photo by Simon Zhu on Unsplash

Every year I have a new year tradition. I take the day on January 1st to put away last year's files and make new file folders for the coming year for both personal and business. It helps me hit the ground running.

Now is a good time to get other things organized as well. You don't have to be all high tech or spend a lot of money to do this, but it will take some time and planning to do it. I am suggesting you look at 5 key things that you can organize now, and I suggest that you try to make this a habit throughout the year as well:

* Calendar

* Address Book

* Telephone

* Paper

* Snail Mail

In this episode, we will explore these basic business tools, and how you can optimize, organize, and prep your business to rock it in the coming year!