The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Sassy is a word she likes to use to describe herself, but really words like driven, focused, and direct are closer to the flavor of cupcake that she is.

Robin started SCP AGENCY in a time when no one knew this was a business. In 2013 they would ask…“Like, do people really pay you to do that?”

Of course, they do! They don’t want to learn this crap; it changes faster than Cher changes costumes between sets.

After snagging a business degree, Robin discovered marketing, automotive and public speaking, so now she gets to show off SCP Agency results while affecting change and driving ROI.

In her spare time, you will find Robin sitting in a coffee shop “thinking”, yes, you heard that right, thinking. Social media and automotive can have several plot twists in a year and staying ahead of them takes time to clear the noise and just think.

Being a woman in the automotive industry can be a challenge, and take some pretty tough skin, but Robin has mastered the art of cussing like a sailor and negotiating like a sales manager, but mostly she just brings to the table the ability to make dealerships look like social media rockstars.

Learn More About Robin and Her Business - Click Here

It's hard to believe that's it's been a year that most of us have been on lockdown due to the pandemic. It has been tough on some and we all need a way to stay upbeat and redefine our purpose.

There is a Japanese word, Ikigai, that means "a reason for being". The word refers to having a direction or purpose in life, that which makes one's life worthwhile, and towards satisfaction and a sense of reason.

To find that purpose, it has a convergence of four key things:

* What Do You Love?

* What Are Your Good At?

* What The World Needs?

* What You Can Be Paid For?

In this episode, we will explore how to find your Ikigai (and not be an Icky Guy or Gal) and how that can help you get through not only the tough times but bring new meaning and purpose to your life!

Chuck Hester is a nationally renowned LinkedIn trainer and speaker who helps clients get the most out of LinkedIn. He also teaches others how to communicate effectively both in their personal life and career. Chuck has addressed audiences throughout the United States, Mexico, Canada, and Australia. He has created and presented online courses for Content Marketing Institute and been a guest on more than 50 podcasts. He is also the host of Conversations with Chuck Hester, a weekly podcast live on LinkedIn.

Learn More Pay It Forward Tuesdays - Click Here

It's easy to have a full email inbox. As a business owner, you don't want to be part of somebody's full inbox, meaning your email lays unread and ultimately in the trash bin. That means you have to make your emails "Must Read" just like "Must See TV".

Email newsletters are the biggest culprit of the land of unread emails. Too often they contain multiple stories, trying to appeal to a wide audience, but often when you miss the mark."If you make them choose, you often confuse."

To stand out you have to have compelling information, that people want to read, and that is easy to consume. To do this, you must accomplish three things:

* Keep It Short

* Make It Simple

* Have A Purpose

In this episode, we will explore what gets emails red and acted upon, and how you can make your email marketing more effective!

Like most of us, David Priemer never thought he'd end up in sales! He started his career tinkering with test tubes and differential equations as an award-winning research scientist before spending the next 20 years leading top-performing sales teams at high-growth technology companies including Salesforce, where he was the Vice President of Commercial Sales and creator of the Sales Leadership Academy program.

Today, as the Founder and Chief Sales Scientist of Cerebral Selling, David's unique science and empathy-based approaches to driving revenue and talent growth have been published in the Harvard Business Review as well as Forbes, Entrepreneur, and Inc. magazines. Often referred to as the "Sales Professor", David is also the author of the Bestselling book, Sell The Way You Buy, and an Adjunct Professor at the Smith School of Business at Queen's University.

David holds a B.Sc. in Chemistry and Atmospheric Science from York University and a Master’s degree in Chemical Engineering from the University of Toronto. When he's not thinking about Sales, David loves to cook, write, and spend quality family time with his wife and three daughters.

Learn More about David and His Book - Click Here

Did you know that the average person spends 2.5 days (60 hours) per year searching for lost items? My guess is that is even longer if you include your digital assets (emails, password, computer files, and more).

If you are a solopreneur, that can easily add up to over $6000 (at $100 per hour) in lost billable time per year. If you have a team of 20 people, that could add up to over $10,000 per month in lost billable time or just simple waste!

There are four things or groups that I'd like to discuss today:

* Email

* Passwords

* Paperwork

* Desk Clutter

In this episode, how with a few small tweaks, your can reclaim dozens of hours and thousands of dollars of lost billable time per year!

Hi. I’m Warren Whitlock. My mission is to help brands improve the results of their digital marketing.

I started creating content for marketing when “new media” meant we could combine multiple slide projectors for a presentation. By the time I went online in 1981, I’d learned to push for better technology whenever it allowed us to achieve our objectives.

Throughout my career, I have created new strategies to use influence and persuasion to help people get what they want. I set hard sales goals and measured performance but never forget that people hate to be sold, but love to buy. I have been an entrepreneur in the computer, publishing, and media,

I look for collaborations where brands can share resources, extend their reach and give customers an experience they will want to share with others. I am currently partnering with IBM Futurists and a few brands and startups along with keynotes where I can engage executives transforming their organizations for an abundant future.

Contact Warren at: http://WarrenWhitlock.com

Warren Whitlock is an advisor, best-selling author, digital marketing influencer and Alchemist. He helps businesses grow exponentially by defining a brand strategy framed to tell a business's story to customers who will come with a desire to buy exactly what you sell.

Black Magic Ball with answer Outlook not so good

There is a big difference between a marketing plan and a marketing strategy.

A Crystal Ball, the Magic 8-Ball, and Zoltar are all fun, but in the end, it's entertainment and not sound business.

A marketing strategy refers to a business's overall game plan. Business strategists help determine targets for their organizations.

A strategist will work with sales, marketing. CEO, CIO, CMO, and all who need to have a say in the process.

A good and complete marketing strategy embodies a company's value proposition, brand, customer demographics, and other past, current, and trending business intelligence elements.

Success with strategy tends to have three main components:

* Based On Data

* TrendsTend To Lag

* Be Flexible & Agile

In this episode, we will look at how to define your goals, look at assets, and plan the work to work the plan!

Connie Regan Green

Connie Ragen Green is a former classroom teacher and real estate appraiser who left it all behind to come online in 2006. As an author of more than twenty books, publisher, international speaker, and entrepreneur she serves others by helping new entrepreneurs to build their own lucrative online businesses.

Connie is also active with several non-profits including Rotary International, the Boys & Girls Club, Zonta, and SEE International.

Learn More about Connie's & Ellen's New Book - Click Here

Ellen Finkelstein

Ellen Finkelstein is a recognized expert, speaker, trainer, and best-selling author on PowerPoint, presentation skills, and AutoCAD. Her articles have appeared in numerous magazines, newsletters, and blogs.

She is a PowerPoint MVP (Most Valuable Professional), a Microsoft award for experts in its product who contribute to the user community, one of only 14 in the United States.

Her website offers a huge assortment of tips, techniques, tutorials, and articles on these topics. You can register for her newsletters below.

 

To Access The Speaker Resources - Click Here

According to a recent study by MIT, second-born children, particularly boys, tend to be the troublemaker or the “black sheep” in the family compared to their older siblings.

The youngest children are spoiled and are believed to be unafraid to do risky things.

In business, it pays to be the problem child. They tend to disrupt the norms and help to solve problems that keep clients and prospects up at night.

They tend to do three things well when it comes to problem-solving:

* Solve It Better

* Solve It Faster

* Solve It Cheaper

In this episode, we will look at how making good trouble can help you and your clients make more money in business!