Literary theorist Christopher Booker adheres to the school of thought that there are 7 basic plots to all stories including movies, play, sitcoms, and more. They all tend to cycle the viewer through a range of emotions.

But in our daily business marketing, we don't have the time or attention span to develop a plot or characters. So you can take an abbreviated mix of emotions to lead people through a journey, and get them to take action.

You first have to know your audience, and what narratives, they may have in their minds that you need to avoid, or overcome in making your case in the marketing process.

I contend that there are three basic mini-plots that we can use to get our points across in an emotionally efficient way:

Happy, Happy, Happy?

Happy, Sad, Happy?

Sad, Happy, Sad?

In this episode, we will look at how you can control the narrative, without being too manipulative!

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I've been on every side of innovation: discovering, creating, building, operating, partnering, and exiting. I'm vetted in public companies, a serial entrepreneur, an advisor and partner for venture, and a fund builder and operator.

My 40 years of experience includes business and technical leadership in public companies, start-ups, and turnarounds. I have also worked in venture, management consulting, and counseling.

I most enjoy collaborative and complex technology and the integration of innovation, talent, and commercialization. I have worked with 11 fortune 200 CEOs on business unit strategy, growth and divestiture. I have worked with 450+ smaller firms and startups. If you are asking me to serve a board or advisory role, my broadest experience is in high-growth microcap (<$300M) private business units.

I have been a principal or founder of 34 startups. collaborated on 760+ inventions, and have set 230 juggling world records. I have lived in USA, Uruguay, Bangladesh, Ecuador, and India. I have worked in USA, Canada, Netherlands, UK, Italy, Germany, Australia, Taiwan, Hong Kong, and France.

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At one point, I thought it would be a good idea to try day trading... BOY was I wrong? I did not understand the basic concepts of how good stock purchases take targeted research.

There are some key factors like Earnings Growth Trends, Price Earning Ratio, and Long Term Stability (which to this day I could not pick out of a stock trade line-up). Those are just a few of the KPIs professionals use to evaluate potential winners and losers.

What I do understand is that we can use research to help us connect with great potential clients. All we have to know is our marketing KPI's that help us determine winner customers for our businesses.?

Today we will discuss:

* Determine Your Goals

* Keep Your Eyes Open

* Market To Companies Then People

* Know Their Story

* Review Their Marketing

* Diversified Portfolio

In this episode, I promise I will NOT give you any stock advice... but I will give you some insider information on marketing.

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Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, executive marketing advisor, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.

Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.

For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco.

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I had a meeting with someone on Lunchlub named Holly. She works at Vanderbilt Medical Center in Media. We discussed how they are changing their methodologies to an email newsletter, educational content, and even Podcast to communicate with patients, doctors, and staff.

It makes me think of how the communication industry has changed with newspapers and magazines all having an online model. They now have to compete with headlines that act as clickbait to get readers' attention.

Speaking of clickbait, there are several techniques that are being used in social media to get the engagement that are unfair vanity metrics to trick the algorithms. Also, do you know the difference between real and vanity metrics in your business?

Today we will discuss:

* Vanity Fair - The news and information industry

* Unfair vanity - Clickbait techniques that bear little fruit

* Vanity Metrics - What really matters in business

In this episode, we will look at how you are what you eat, and your mind is also about what you feed it to grow your business.

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DC Glenn was born in Chicago, Illinois, and Steve Gibson was born in Omaha, Nebraska. Both moved to Denver, Colorado, as young children. They met at Manual High School in 1982, where both pursued their musical interests. Gibson played drums in the jazz band and attended audio engineering classes at an early college education program, while Glenn sang as a tenor in Manual High School's Bolt Vibrations Chorus.

In August 1992, Tag Team recorded "Whoomp! (There It Is)". At that time, Glenn was working as the main DJ at a gentlemen's club in Atlanta called Magic City which would later become recognized as a hub of Atlanta Hip-Hop and rap music. Glenn played the track in the club on the same day it was mixed. "Whoomp!" received the biggest crowd response he had ever seen as a DJ. In the following months, people requested it so often that it became clear the song had the potential to become a hit. The single was shopped to and rejected by multiple record labels because executives were unfamiliar with Southern Bass and were unsure if the sound would sell well around the country. Glenn instead borrowed $2,500 from his parents to press 800 records. The singles quickly sold out in Atlanta on word of mouth alone.

Tag Team got back together and performed at the San Francisco 49ers Halftime Show, Super Bowl Live by Verizon Wireless, and the 2019 Hammer House Party Tour.

Tag Team's role in the popularization of Atlanta's version of Miami bass, Southern bass, contributed to the rise of Atlanta as a home for unique alternatives to the established "East Coast/West Coast" hip-hop identities. Around the end of 2020, Tag Team appeared in a GEICO commercial parodying "Whoomp!" with an ice cream scenario and the substituted lyric "Scoop!".

Watch The Video

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Jon is a SaaS entrepreneur and a CRM pioneer. He’s mostly known for founding one of the first CRMs, GoldMine. After selling his first company and retiring for 10 years, he decided to get back in the business because he saw that contact management was broken with no CRMs offering business owners an entire view into the relationships with their customers. He founded Nimble, an easy-to-use CRM that works for you everywhere you work. Jon often speaks about social media’s effects on sales and marketing, and growing businesses by utilizing community building, PR, guerilla marketing, and influencer marketing.

Learn More About Jon & Nimble - Click Here

Lucifer is the world-renowned GREED coach and business consultant and also known as Coyote, Dracula, Beelzebub (he prefers Bubba), and the Prince of Darkness, He does not disclose clients, but you would recognize many of them from ancient mythology and current news headlines. He is proud of his book, "The 7 Deadly Sins For Successful Grifters" which eluded the New York Times Best Seller List.

He is a mythological and religious figure associated with the planet Venus. He was also honored to have another planet named after him. Pluto, which was classified as a planet in 1930 before being stripped of that celestial honor in 2006, was named after the Roman god of the underworld—thanks to the suggestion of an 11-year-old English schoolgirl named Venetia Burney.

Having fallen from heaven, Lucifer (aka Satan), now resides in Hades Creek, Washington.

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Ultimate Catalyst for personal transformation. Creator of the ultimate life formula. Author of 13 books and “your ultimate life“ podcast. 30-year executive experience in the energy industry. Survived a near-death experience and committed to those ending addiction to average.

Coming through decades of depression, addictions, life-threatening illness and a near-death experience, Kellan has become the ultimate catalyst to help motivated people melt barriers, move mountains and mobilize superpowers to achieve their true desires. As a coach and keynote speaker, Kellan’s masterful approach helps people get past old stories, change beliefs and create a life context to reach even goals that seemed impossible.

Learn More About Kellan & His Books - Click Here

Gambling can be a fun personal activity but has perils when it comes to business. But all too often, businesses use advertising as a way to attract customers without realizing the full concept that they may be gambling with their profits.

Slot machines are the most common casino game played because they are easy and make fun sounds (especially when you win). Scratch-off lottery tickets are readily available and can often seem like easy money. Did you know that the basic odds on a slot machine and a scratch-off are very different? If you put $100 into both, chances are you will leave the slot machine with $90 and only $50 with the scratch-off.

Gambling on advertising in business usually takes one or all of these forms:

* Print Mailings or Ads

* Facebook Ads

* Google Ads

In this episode, we will explore the fun and games of gambling with advertising and how you can improve your odds with content marketing!