The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

There have been a lot of people associated with the terms KNOW, LIKE, & TRUST! It has been attributed to Mark Twain, Stephen Covey, and past Bacon Podcast Guests Bob Burg and Chris Brogan. But what does it mean in terms of you, your business, and your network?

I a previous podcast, I mention Dunbar's number and building your TRIBE. People tend to focus way too much on prospecting and finding new customers when they have all they need to be successful in their possession already?

There are some key lessons to be learned here:

KNOW - Is about making connections

LIKE - Is about people who you engage with

TRUST - Is about generating business

In this episode, we will explore how you can't outsource Relationships and Trust Building, but you can effectively and profitably build your business from your core TRIBE of 150 connections!

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Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations.

Prior to launching Planable, at 20 y.o. she built a digital marketing agency and led social for clients such as Coca-Cola.

Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017.

She has also published a book –

The Manifesto on Content Marketing Teams, and has launched her own podcast – People of

Marketing.

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What do running a business and running a 5K have in common? They both can feel like being on a treadmill, especially without having some Goals.

I found some inspiration from a book I found on Blinkist by Haruki Murakami - "What I talk about When I talk about Running". Haruki went from being an owner of a jazz club in Tokyo (slowly killing himself) to a prolific and award-winning writer. He started to take his health seriously at age 35 and took up running for inspiration.

Although running a race is a community event, you have to focus on your own goals and overcome your own limitations. In the sea of people at the starting line, you have no idea about the stories and goals of each individual.

There are some key lessons to be learned here:

Running For Health - What goals motivate you in your business?

Running For Mental Health - Do you take time to appreciate where you have been and how far you have come?

Running For Networking - How does what you do in business support others? Donation? Education? Just being an ear?

Running For A Cause - Giving back just feels good!

In this episode, we will explore how you can help others while achieving your own success goals!.

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Kymberli is an author, speaker, executive coach, and professional trainer. Currently, she serves as the president-elect for NSA-Austin. In addition to her love for speaking, she teaches executive transition courses for the USAF.

Kymberli is an Air Force Academy graduate. She has jumped out of planes, soloed in a plane, and purchased 36 F-15E fighter jets when she was in the Air Force.

In Feb. of 2020, Kymberli released her book: I Need To Know You: How to Meet Ordinary, Extraordinary People and Improve Your Life, which is about a challenge she took to meet 100 people in 100 days. Kymberli is still in touch with 67 of those individuals 2 years later and now speaks on relationship building, which is key in our professional and personal lives.

Kymberli has been blessed with the opportunity to have lived in so many wonderful places as far north and east as Maine, as far south as Texas, and also as far west as Hawaii and Okinawa, Japan. She has had the privilege to have met wonderful people everywhere and understands the importance and power of building solid-mutually beneficial relationships.

What if the next person crossing your path today is the exact person you need to know tomorrow? Truth is we need each other. We were not created to live life alone. So why does it often seem so difficult to connect? In social and professional settings, Kymberli has always felt the need to make friends. Frequently she’s contemplated the question, “How do I form new yet meaningful relationships?” Kymberli has discovered the key to accomplishing this challenge. While completing a challenge to meet 100 people in 100 days, Kymberli learned how to be intentional about meeting and connecting with people, and her life has never been the same. I Need To Know You gives practical and applicable tips and “how-to” examples that will help you improve your personal and professional connections. It’s time to get started cultivating the relationships that will enrich your future. As you read this book, you will learn the fundamentals of growing your network at any time, keys to networking and relationship building, techniques for having exceptional and memorable conversations, approaches for uncovering opportunities to give and receive help, and ideas for meeting people. Building a vibrant network takes time. Learn how to meet ordinary, extraordinary people, and improve your life—starting today!

Learn More About Kymberli - Click Here

What's the difference between being an influencer and a good networker? Common wisdom says that you should try to build a huge following on LinkedIn (30,00 people) or a huge email list. If you can achieve that, the numbers will be in your favor to make more sales... but are they?

Dunbar's number states that the average human can only maintain 150 active relationships. This is based on the fact that the human brain can only maintain an emotional connection with people whose faces they recognize. That means that you should focus on building a tribe around that 150. That can help you make better and more profitable connections with those who Know, Like, and Trust you!

There are some key lessons to be learned here:

The tribe is a part of our primal brain!

We spend 60% of our time with our 5 closest friends

Companies and studies show that 150 is the perfect business team size

Cold Calling is not the same as Tribe Building!

In this episode, we will explore how you can build your tribe of 150 and maximize your business in the process.

Learn More About Blinkist - Click Here

Frank Agin (http://frankagin.com) is president of AmSpirit Business Connection, an organization that empowers entrepreneurs, sales representatives, and professionals to become successful through networking.

He is also the host of the Networking Rx podcast, a weekly short-form podcast with insights and interviews related to better business relationships. And he narrates the Networking Rx Minute, a micro podcast with daily ideas and inspiration.

Finally, Frank is the author of several books, including Foundational Networking: Creating Know, Like & Trust For A Lifetime of Extraordinary Success.

Learn More About Frank - Click Here

I find that Facebook is becoming less and less of a platform where I think we can try to do business. It has not only become very divisive but their model of Community Standards is over-policed in some ways and under scrubbed in others.

Their goal is to create a friendly environment for all, but a simple motivational, historical quote I shared two years ago... landed me in Facebook jail with no recourse for the third time. This not only affected my personal accounts but also my pages and access to my client's pages that I manage.

There are some key lessons to be learned here:

Free Speech is never FREE!

Social Media vs Social Networking

Facebook for Business

Facebook Groups

In this episode, I will share my thoughts from my time in Social Media Purgatory and a 3rd round in Facebook Jail!

And it's not a pretty sight!

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VICTORIA SONG is the Leadership Advisor to successful founders and CEOs of the fastest growing technology companies in Silicon Valley and celebrities with power, platform, and influence.

Victoria began her career as a venture capitalist investing in technology startups, where she got to see first-hand what the most successful entrepreneurs did differently to win.

She was featured on the Forbes 30 Under 30 list for her investment success. After studying economics at Yale University and leadership at Harvard Business School, she received her most valuable learnings from over 24 of the best coaches, therapists, and alternative healers in the world who teach lessons not available in even the most exclusive universities.

 

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How do you eat an elephant?

The traditional answer is - One bite at a time!

But I consider you do it with SHAG. Eating an elephant is a Big Hairy Audacious Goal (BHAG). SHAg is a Small Hairy Audacious Goal.

Taking BHAGs and breaking them into SHAGs, helps you achieve your goals in smaller chunks. But even the small goals can be audacious and hairy. Big small steps leads to fantastic results.

I recently set a goal to scale my business. This is a BHAG. In order to achieve it, I had to break that down into SHAGs, and even break those down further.

Scale My Business - BHAG

Manage Multiple Projects - SHAG

Simplify Communications - SHAG

Hire a Project Manager - SHAG

In this episode, I will break down the steps behind creating a system that will help me eat that BHAG Elephant of a goal!

(P.S. No elephants or any other animals were harmed in the making of this podcast)

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“The Last Law of Attraction Book You’ll Ever Need To Read” offers readers a never-before-seen understanding of the topic — that no other “LOA” book has ever been able to do — by going the extra mile of finally addressing WHY people who get excited about trying it still can’t manage to get in the habit of using these methods for just five minutes a day.

The book has enjoyed continued success, including over 1,000 five-star rave reviews, #1 Best Seller status in multiple categories on Amazon, and a growing YouTube channel devoted to it.

Learn More About Andrew - Click Here