The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

By Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.comBusinessEducationHow ToMarketingManagement
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The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE! episodes

  • Episode 703 – Life Just Happens… While You’re Running Your Business

    A lot has changed since 2001 when I started my business. Technology has been on a roll with the inventions of HDTV, camera phones, flash drives, and Bluetooth! Who could have imagined the invention of the iPod and iPhone, Kindle, and the Blackberry? Now add in Facebook, LinkedIn, Twitter, and YouTube.

    A lot of stuff ended up in my basement. It was a graveyard of old tech and the boxes they came with. Not to mention old gear (dead and alive) and tons of tapes, and paper records… It was a mess!

    To start the process I have decided to play a game of T.A.G.:

    • T = Take With
    • A = Allocate (Donate or Sell)
    • G = Garbage (or Recycle)

      • This episode will take a trip down memory lane, while we look forward and just imagine what’s next?!

      Is your Marketing System living up to your expectations?
      Want To See How To Market BETTER? - Click Here

      10 min
    • Episode 702 – Beacons Of Leadership with Chris Voss

      Forbes Top 50 Rated Host of 9 podcasts at the Chris Voss Podcast Network with nearly 700 Episodes – The Chris Voss Show has reviewed over 3500 products over 10 years and has over 400,000+ followers across a MULTITUDE of Social Media accounts and business groups it runs with over 22 Million Views. Our Podcast guests are the newest Book Authors, CEO’s and thought leaders. Interviewed guests include TV News Anchors, Correspondents, Journalists from CNN, MSNBC, Washington Post, WSJ, NYT, The Guardian, etc. Our network promotes content on Twitter accounts, 3 Linkedin Accounts, a 130,000 business class group on Linkedin and Facebook Pages & Groups pulling millions in impressions overall.

      • Forbes Mag Top 50 Social Media Influencer
      • Webinale TOP 20 Influencer
      • Top 15 Influencer of CES Show By DigiObs
      • Top 50 Most Retweeted by Digital Marketers
      • Top 30 Most Engaging Marketing Influencers
      • Top 100 Marketing Influencers
      • Brand24 Top 100 Influencers
        • Check Out Chris's New Book - Beacons Of Leadership - CLICK HERE!

        20 min
      • Episode 701 – What Do Your Customers REALLY Want? Advertising, Marketing, and Relationship Marketing?
        Website designer working with the new computer interface as design concept
        Don't you just hate all the junk mail you get ( and have to delete) every day? You never signed up for that list? You have no interest in that product or service because it has NOTHING to do with YOUR business?
        So why would you want to do that to others? If it does not work then why would people keep doing it? RIGHT? But do you want others to have a negative opinion about your company or brand?
        In the B2b world - Sales can take 3-12 months so it makes sense to employ all three types:
        Advertising is is a system to create attention and awareness
        Marketing is a system to define brand features & benefits
        Relationship Marketing is a system to create sales conversations
        This episode will help you better define how each of those methods and strategies can work as an ecosystem that can help you do more of what you are intending... Make More Sales!
        Is your Marketing System living up to your expectations?
        Want To See How To Market BETTER? - Click Here
        10 min
      • Episode 699 – Are Your Marketing Systems Not Working? Stop Gambling & Start Winning
        I am not sure if you have ever been inside a casino, but it's noisy with lots of flashing lights. Those are usually the sights and sounds of slot machines all around you.
        Slots are a simple and very popular game where acasino pull of an arm (better know as One-Armed-Bandits), or the push of a button, spins the wheels inside the machine. If the symbols align in the right combination, YOU WIN. The odds are stacked against you since the casino normally takes 5-10% of every penny pumped into a machine.
        Businesses marketing can sometimes feel like a gamble since you often can't control the outcomes, but with a little of the right help setting up your systems, you can align:
        Your Marketing Systems
        Your Sales Teams
        The Relationships Being Nurtured Through It
        This episode will explore how understanding your platforms, analytics, and content can be assembled into a manageable system that can produce better and more predictable results. Turning your marketing into less of a gamble!
        Is your Marketing System living up to your expectations?
        Want To See How To Market BETTER? - Click Here
        10 min
      • Episode 698 – Best Of – Business Success Strategies with Cathy Demers
        Founder of BusinessSuccess.com and Host of the popular Business Success Cafe, Cathy Demers is not a “wanna be” when it comes to proven business success. In fact, she co-founded a company with a tiny $10K investment and turned it into a company worth over 20 million dollars!
        She's amassed over 25 years in business development, with companies such as Microsoft and IBM, she successfully took her own company public while serving as President and CEO.
        Cathy is a sought-after expert and has presented keynotes and courses for organizations worldwide including the Women Presidents’ Organization, Wired Women, and Novice to Advanced Marketing Systems to name just a few.
        Known for her direct, but friendly and supportive, style as well as her business savvy and her “let’s get ‘er done” approach, Cathy combines the wisdom that comes from her vast business experience with her unique talent for helping business owners get clear…stay focused…take inspired action…and get fantastic results!
        24 min
      • Episode 697 – How Utilizing Consumer Marketing Methods May Undermine Your Business Sales?
        Did you know that Sears started as an entrepreneur who resold a batch of watches to railroad employees? He parlayed that into one of the biggest mail-order companies in the world. It was the Amazon of its time!
        Joseph Pulitzer funded the building of the Statue Of Liberty through citizen donations raised through his newspaper? He raised over $100,000 (3 Million in today's money) based on the Go-Fund-Me concept!
        Businesses constantly try to incorporate consumer-based marketing methodologies in their B2b businesses, and wonder what they are doing wrong? Some key differences that will help you understand the differences:
        Consumer Sales & Marketing Are Transactional
        B2b Sales & Marketing Are Relational
        Business Sales Cycles Are Generally 3-6 Months
        Consumer Sales Decisions Are Made Between 13-19 Seconds
        This episode will explore some key concepts that will help you get your ars around the ideas and strategy needed to make your sales teams more successful (through B2b marketing concepts)!
        What are some of your business tools and integrations?
        Want To See How To Market BETTER? - Click Here
        10 min
      • Episode 696 – Best Of – How To Join The Conversation In Your Customer’s Mind with David Garfinkel
        David Garfinkel is author of "Breakthrough Copywriting" and known among insiders as "The World's Greatest Copywriting Coach." He's worked with direct-marketing-oriented business owners in dozens of industries, and is currently a copywriting consultant to the largest direct-response-driven business in America, Agora Financial. He's also host of the Copywriters Podcast, and a big fan of bacon for breakfast.
        David is also a podcaster with his weekly show - The Copywriter's Podcast - CLICK HERE
        Check Out David's Book - "Breakthrough Copywriting" - CLICK HERE
        30 min
      • Episode 695 – How Can The Right Business Tools Help You Solve Business Problems Better?
        It's enticing to find a Swiss Army Knife or suite of tools to manage our business and sales. Often we want to find an integration of a CRM, Email Marketing, Social Media, Project Manager, and more!
        I have taken a different approach. I have found the right single tool for my needs and find a way to integrate them so they can share and manage my data as a system. There is no perfect solution for everyone, but one thing I can tell you with confidence: If a tool does not get used or has incomplete data, it is doing you and your business NO GOOD no matter what the cost!
        Every Tool Needs 3 Things
        A Purpose
        A Project
        & Patience
        In this episode, we look at how All-In-One business software solutions often fall flat in delivering what you need to be successful!
        What are some of your business tools and integrations?
        Want To See How To Market BETTER? - Click Here
        10 min
      • Episode 694 – Optimizing Your LinkedIn Profile with Deb Krier
        Deb Krier is a LinkedIn Strategist, social media advisor, and professional speaker. For more than 10 years, she has work with professionals to optimize their use of LinkedIn. As the founder of Wise Women Communications, a full-service marketing agency, she sees LinkedIn as a vital marketing tool for professionals at any level.
        Throughout her career, Deb has worked with corporations and nonprofit organizations developing and maximizing their marketing and public relations efforts. But, senior executives often don’t see themselves as something that needs marketed. Drawing on her experience in working for small businesses, one of the largest corporations in the world, the nonprofit realm and as an entrepreneur, she demonstrates how LinkedIn is a strategic tool that enables everyone to improve their business, whether large or small, and create an impressive personal brand.
        With more than 20 years of experience, Deb has a Master’s Degree in Marketing as well as a Master’s Degree in Communication Management. She has the experience and knowledge to help busy executives make an impact with their LinkedIn Profiles.
        18 min

      About The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

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      The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of…