The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

When you see everyone doing the same thing, human nature is to follow the crowd. Just because everyone is doing it, does that mean it’s right for your business or your customers?

Have you ever seen a kids’ soccer game? All the kids follow the ball around the field until something happens. But what’s the goal?

In Business… the ultimate is profit. To achieve that you should work backward from that goal:

This episode explores how by being prepared at the goal, you will score more… and the team that scores the most points… WINS!

Phil Gerbyshak is a Sales trainer, a social media pioneer and a techno whiz kid who got his start delivering email by hand in the Navy.

He’s the host of the show Conversations with Phil and is the co-host of the longest running social media marketing talk show #SocialChatter with Christian Karasiewicz.

When he’s not doing live video you can find Phil training salespeople how to sell more by creating more valuable relationships with their prospects and customers by injecting the sales process with social media and technology.

When he’s not working, you can find Phil listening to podcasts and reading the latest business books to stay ahead of his competition, playing pinball, or walking on one of Florida’s gulf shore beaches near Tampa, Florida.

When disruption strikes, businesses try to manage by finding new leads to sell to, but is that the best way to deal with it?.

When disruption strikes, we tend to get bust, and if you are too busy to market, then you have a compounded problem. You have probably spent years trying to grow your client base and they are relying on you to be open, honest, and communicate the truth. Your business and their business is depending on it!

You have to define the kind of leads you get and the ones you really need:

This episode explores how you can use marketing to help your business weather the storm that disruption can create in your business!.

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed.

He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best way to bring in the right customers, fast!

Mark wrote 13 books and sales guides targeting government, educational, healthcare, and the private sector, including three with Guerrilla Marketing author, Jay Conrad Levinson. He has authored more than 400 magazine articles.

With his engineering, sales, and business background, he can teach information in a way that customers, salespeople, and management understand so that they can clearly communicate with their customers.

Creates powerful and innovative sales channel tools, combining product knowledge with proven sales skills. Creates custom white papers and books to sell technology to top management. Delivered thousands of speeches on selling.

In an upcoming expert interview, Marks S A Smith tells us that “A Ready To Sell Business is a GREAT Business”. What he means is, if you increase the sales by improving the processes, your business should be more profitable and better suited for suitors.

If your marketing messaging is better, it will help you attract better employees and clients. It’s all bout having messaging that promotes, your culture and quality product and service offerings.

The is also the added benefit of increasing sales by:

This episode shares a few ideas on how to increase the value of your company whether or not you are considering putting your business up for sale!.

He is the author of the bestselling book “Undisruptable: A Mindset of Permanent Reinvention for Individuals, Organisations and Life” which includes a Foreword by Visa founder Dee Hock.

Aidan is the host and founder of the Innovation Show, broadcast globally and on national radio stations in Ireland and Finland.

Aidan is a Change Consultant and Executive Coach. He works with organizational teams to improve how they engage and innovate.

He is a champion for change and has reinvented his own career after rugby. Aidan worked in transformation for digital, innovation, and now culture and leadership.

Aidan played over 100 times for Europe’s most successful teams: Leinster and Toulouse and represented Ireland.

He developed the digital eco-system for Communicorp Media Group, served as Head of Innovation for Ireland’s National broadcaster, and worked as an innovation consultant for Global company Katawave.

Today he sits on the board of National Broadband Ireland, rolling out connectivity to the remotest parts of Ireland.

He developed and delivers a module on Emerging Technology Trends in Trinity College Business School, ranked 1st in Ireland and in the top 100 globally.

There is a secret in the banking industry – Savings accounts with restrictions make people save more… 80% more. There are two things that work, setting a minimum total or a set amount of time before the saver can make a withdrawal. Those are known as CDs or commitment devices.

There are many reasons why companies keep searching for that magic pill that will increase sales. What eludes them is combining the three main components of a successful B2b marketing system.

There is a secret formula that I have discovered that all but guarantees great ROI S=(MxR)/a, but require two key things:

This episode shows you the magic formula that, when executed with those two keys, can make your savings (or any) bank account grow.

Like most of us, David Priemer never thought he’d end up in sales! He started his career tinkering with test tubes and differential equations as an award-winning research scientist before spending the next 20 years leading top-performing sales teams at high-growth technology companies including Salesforce, where he was the Vice President of Commercial Sales and creator of the Sales Leadership Academy program.

Today, as the Founder and Chief Sales Scientist of Cerebral Selling, David’s unique science and empathy-based approaches to driving revenue and talent growth have been published in the Harvard Business Review as well as Forbes, Entrepreneur, and Inc. magazines. Often referred to as the “Sales Professor”, David is also the author of the Bestselling book, Sell The Way You Buy, and an Adjunct Professor at the Smith School of Business at Queen’s University.

David holds a B.Sc. in Chemistry and Atmospheric Science from York University and a Master’s degree in Chemical Engineering from the University of Toronto. When he’s not thinking about Sales, David loves to cook, write, and spend quality family time with his wife and three daughters.

George Carlin once said, “Electricity is really just organized lightning”. We think of lighting as a brilliant idea, but it’s also a type of interface cable for computers? But when the kind from the sky hits your business… You may need both!

Well, that happened last week and it was a direct hit on our house. Although there was no fire, there was plenty of damage to my business and its equipment! The lightning came through the cable model and toasted anything with an ethernet cable.

This is a cautionary tale be being proactive, planning for disaster recovery, and reactive to a potential bigger diaster:

This episode talks about what happened and the week-long path to get business back up and running as fast as possible.

His new book “Unlock The Sales Game” has become an instant best-seller among business owners and entrepreneurs across the globe.

Ari Galper is the world’s number one authority on trust-based selling and has been featured in CEO Magazine, Forbes, INC Magazine, SkyNews, and the Australian Financial Review.

As trust becomes the most important currency in the new economy, the act of selling as a de-humanizing process with endless “chasing”, has been completely re-invented and anchored in the timeless values of integrity and trust – through Trust-Based Selling.

In his best-selling book, “Unlock The Sales Game”, Ari describes his revolutionary sales approach based on getting to the truth and why having a mindset of focusing on deep trust, instead of “the sale” – is ironically, 10 times more profitable.

Ari Galper has been on a mission for the last decade to change the world through trust, starting with the sales and business world.