The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

When I walk my dog, I am using a bunch of AI (Artificial Intelligence) from my fitness tracker to taking pictures, to posting to social, and even voice recognition.

We hardly even think about AI in just about everything; our phones, vehicles, TVs, appliances, and so much more these days. It certainly makes life easier and gets things done faster, but it’s not great for other things we do like Sales & Marketing

AI is great at problem-solving and task management but lacks in certain key areas needed to serve and communicate with people (who we market and sell to):

This episode will explore Why today’s AI may not be all we need to grow our businesses, and why people and relationships are still the keys to success!

Dennis Yu’s mission is to create a million jobs.

CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults. We offer courses, implementation, and consulting.

My personal mission centers around mentorship from my experience with helping people from all walks of life grow their expertise in digital marketing, sharing his insights from managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

I help digital agencies grow, serving doctors and real estate agents as fractional CTO.

I’m an internationally recognized lecturer in digital marketing and have spoken over 730 times in 17 countries, spanning 5 continents.

Featured in: The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

When I was a kid, I remember the feeling of getting a new lunchbox. I was proud to carry my favorite superhero or cartoon character with me to the lunchroom… it was the status symbol of the time (when you were 8 years old).

I was listening to a podcast and learned about Bento Boxes. They are a Japanese way of packing healthy meals where each food has its own compartment and each part of the meal stays fresh.

It got me thinking about marketing and how we can compartmentalize messages in the same fashion using ebooks to deliver complex concepts (a full healthy meal) in small (easy to consume) portions.

You can break down the ideas into stand-alone chapters, then deliver them in many ways:

This episode will explore how you can take a complex topic and segment it into multiple portions that serve your audience a healthy meal… yet leave them wanting more!

Brian E. Kinghorn, Ph.D. is an Associate Professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media.

His writing and research interests include learning from teaching, social media in education, and the psychology of social media. He also presents inquiry-based science assemblies at elementary schools with Junior Science World, a company he founded in 2009. He and his wife Leah are the parents of 8 children.

Brian is also the director of the National Youth Science Camp and the licensee and lead organizer of TEDxMarshallU.

Advertising is about awareness and getting the right people to take action when a topic resonates with them.

Social Media is about having a platform that encourages engagement.

Many conflate social media with advertising, which can happen, but advertising is all about creating awareness. What really matters with social media is staying top of mind to get people to have conversations with people in your business.

What does your business focus on and how do you measure success?:

In this episode, will explore how to define your results around what matters to B2b businesses, conversations and sales!

Victoria Montgomery Brown is the co-founder and founding CEO of Big Think the knowledge company that gets people smarter, faster through the wisdom of the world’s leading thinkers and do-ers. Victoria launched Big Think in 2007 and was CEO until its acquisition in late 2020. Victoria is the author of Digital Goddess, the unfiltered lessons of a female entrepreneur, ” published by HarperCollins Leadership.

Did you know that elephants don’t really like peanuts? In the 1990s, elephants were used in circuses and zoos that allowed people to feed them. The circuses and zoos would sell peanut bags for people to feed elephants. But, peanut-loving elephants are a myth. Elephants don’t eat peanuts in the wild. They are not even part of a typical diet for captive elephants.

But what’s easier to remember? The number 70247, or an elephant eating peanut butter? As humans, we tend to remember visuals and stories easier than numbers, but when you think of a 747 with an 02 on the tail, it’s easier to remember a number like 70247.

That’s what an ebook can do for your business. It can help your prospects have the memory of an elephant (not a myth) and remember you and your products and services.

Ebooks are memorable because:

In this episode, we will examine how an ebook can be used to help you attract and stay top of mind with your perfect audience.

After co-authoring the award-winning book The Corporate Startup, Dan founded the consultancy company Outcome. At Outcome, Dan is helping large companies transform to be able to grow for the future while running their today’s core businesses. In this capacity, he worked with blue-chip companies around the world, most notably John Deere, Bayer, DNB, Indonesian Telekom, and DNV. In 2020 he was featured on Thinkers50 Radar List of management thinkers to watch. Currently, Dan is writing a second book aimed at helping companies measure innovation; Innovation Accounting will be available in bookstores in September 2021.

When Facebook (and other social media platforms0 go down, your business can suffer if you rely on it to help spread your messages. Facebook (and other social media platforms) have come under scrutiny about how their algorithms can slant what people see to create more income through ads for them, without concern about how it affects people and society as a whole. That does not mean you should avoid it, just understand how to maximize the experience for YOUR audience.

Critical Race Theory has a negative connotation and can invoke ire in audiences, but I want to discuss a different kind of Critical R.A.C.E. Theory that can actually invoke awe and inspiration with your audiences.

These four concepts can help your audience know, like, and trust you and your business:

This episode explores how by using the R.A.C.E. formula with your content marketing… Can WIN hearts and minds!

Mark S. Babbitt is President of WorqIQ, a community and change management consultancy that helps organizations understand leadership’s impact on culture and the company’s collective level of Workplace Intelligence (WQ).

Mark is also CEO and Founder of YouTern. This career-focused community enables college students, recent graduates, and young professionals to find their first or next internship or job with the right organizational culture for them.

Mark co-authored A World Gone Social: How Companies Must Adapt to Survive and is co-author of the upcoming (September 28, 2021 | Matt Holt and BenBella Books) Good Comes First: How Today’s Leaders Create an Uncompromising Company Culture That Doesn’t Suck.

Followers also find Mark’s advice in Entrepreneur, Inc., Forbes, and many other publications. An in-demand speaker, Mark was named one of Inc. Magazines’ Top 100 Leadership Speakers.

S. Chris Edmonds helps leaders create and sustain purposeful, positive, productive work cultures. He is a speaker, author, and executive consultant who is the founder of The Purposeful Culture Group. He’s one of Inc. Magazine’s 100 Top Leadership Speakers and was a featured presenter at South by Southwest 2015.

Chris is the author of the Amazon best seller The Culture Engine and is co-author of the upcoming title, Good Comes First. Chris’ blog, podcasts, and videos are at DrivingResultsThroughCulture.com. Chris’ short, rich Culture Leadership Charge video episodes can be found on YouTube.