The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Many people think of LinkedIn as just another social media platform. I prefer to treat it as a Relationship Marketing tool that has one goal - let my perfect customers understand why I am here and how I can help them solve their problems.

I teach a LinkedIn Course called TRIBE. It is based on optimizing your 150 top connections and engaging with them on a regular basis. If you have a team (of let's say) 10 people, then if they all work for the same playbook, your messages and content can be experienced by over 1500 people every time you share. That is assuming that everyone is on board with your program.

Making this system works relies on having your entire team have a cohesive presence on LinkedIn by making sure they all work on the same page with:

Professional Profiles

Quality Connections

Engaging Content

In this episode, we will cover a proven system behind making your business-to-business marketing MORE RELATIONAL and SUCCESSFUL!

How have you created a Relationship Marketing focus in your business?

Want To See How To Market BETTER? - Click Here

Today, Scott is a full-on Digital Nomad, having structured his life so that he can grow his business while on a camel in Morocco, a beach in Greece, trekking around Machu Picchu or walking up a pyramid in Cancun.

Video course Producer with over 150 courses produced and 415,000 enrollees. An internationally renowned speaker on Business, Reverse Marketing, Mobile Marketing, Blogging, Podcasting, Copywriting, and SEO. Working with NGOs and Non-Profits to help them get their messages out into the wider community.

He is presently in Colombia with plans to be in South America for most of 2021.

Learn More About Scott And His Company - Click Here

I was talking with a neighbor while walking my dog Layla. I was trying to explain what relationship marketing is and how social media plays into the mix. He felt that social media was censoring some materials? I tried to explain to him that social networks may censor some content but most of the time it's simply filtering content to show you only what you are engaged with or interested in.

Relationship Marketing is about creating a connection between your salespeople and your current, past, and prospective perfect customers. That means that someone has to create the content, someone has to share it, and someone has to monitor and engage with those who are engaging with the content. The who goal for all of this is to create conversations that ultimately lead to a sale.

In order to amplify your messages, you need to have a system in place that helps your staff show up to your audience as:

Visible

Resourceful

Accessible

In this episode, we will cover the WHY, WHAT, and HOW behind making your business-to-business marketing MORE RELATIONAL!

How have you created a Relationship Marketing focus in your business?

Want To See How To Market BETTER? - Click Here

Daniel Giordano works with global businesses with expertise in online lead generation, business development, and a knack for finding hidden revenue streams.

But over 20 years ago, he started with no internet marketing experience, no website, no list AND his first child was on the way. Daniel was driven to success by his passion for being THAT Dad and Husband, who is engaged and involved with his family. To do this, he decided to create a business that he could run from home and choose his own hours.

He applied his knowledge of acquiring leads and turning them into paying clients to build multiple successful businesses for himself and his partners.

Today, leveraging his experience and knowledge of lead generation, online business systems, and personal development, Daniel assists other entrepreneurs worldwide to transform their lives and business to share their valuable messages while impacting the world.

He has generated over a hundred million dollars in sales in a wide variety of industries: business/personal development, real estate, investment, credit management, product development, direct sales, and coaching.

This book will give you the top 10 ways to accelerate your business.

Daniel lives in South Florida with his wife, Marides, four children, a chocolate lab, a collie/beagle mix, two birds, and an assortment of strange pets.

Learn More About Daniel And His Company - Click Here

In the Post-Pandemic Pivot, companies and entrepreneurs are finding it harder to attract high-quality talent. Many people have left the workforce for the Gig Economy or the Creator Economy.

Some companies are having to adapt their culture to meet the changing demand of a hybrid or totally remote workforce. In order to attract good people, you will have to learn how to market your culture to meet their needs and desires of possibility, flexibility, and purpose. You have to help them envision a future that includes working for you!

There are three basic concepts that can help you position your company as a great place to build a work-life around:

Share Your Culture

Celebrate Employees

Embrace Innovation

In this episode, we will explore some Key Concepts that will help you market your business in a way that will help you attract the Best of the BEST!!

How have you created your own Post-Pandemic Pivot?

Want To See How To Market BETTER? - Click Here

Mike has more than 20 years of experience in advertising and marketing, and his ability to understand and connect with an audience is the hallmark of his career. The approach he shares is what taught him how to understand an audience and deliver his message in a way they will not forget. Mike spent 13 years in the agency world as a client services specialist before joining Hasbro Toys and Games on the global marketing team, where he developed marketing and retail programs for brands like Transformers, Tonka Trucks, and Jurassic World. In 2015, he became the face of the Hasbro Gaming franchise, with the charge to establish the personality, attitude, and style of the Hasbro Gaming portfolio by creating a message the audience won’t soon forget. Mike has engaged his practice with audiences in the US, Hong Kong, India, Germany, Mexico, Brazil, and the UK, and every one of these audiences remembers him for not just what he says, but how he connects with them.  After over 20 years of real-world experience, Mike is thrilled to share his experience with you, and to show you how to get your audience to say…

“TELL ME MORE!”

Learn More About Mike And His Company - Click Here

I saw this post on Facebook the other day, and it asked a question, and it made me think. The question was, “What great advice would you tell your younger self if you could?” So, I decided to do a podcast about it, because I did ask myself that question, and here's what I came up with. There are three core things that I wanted to say.

You're Not A Superman

You're Not An Island

You Need To Invest In Learning

In this episode, I will share some semi-random yet organized thoughts about what I would tell myself!

What advice would you give your younger self?

Want To Invest In Yourself? - Click Here

My name is Penney Fox. I’m a Small Business Productivity Coach. If you own a small business and are wondering how to grow your customer base with social media, I can help. I’m sure you’ve heard that before, but there’s a difference between what they’ll tell you and what I’ll show you. While most social media consultants will give you all this advice from the social media experts, I’ll show you how to make that advice fit into your busy day. Even better, I’ll show you how to do it without adding hours to your workday.

Learn More About Penny and Her Creativity Box - Click Here

Back when I was playing in a band, you had to learn how to read your audience.

We would choose songs based on how they reacted to previous ones:

1st Set - Songs To Set The Mood

2nd Set - Play More Of What They Liked

3rd Set - Save the Best For Last

You had to learn to adapt to the taste of the people who were in front of you. If you had a rigid set or song list, you stood the chance of losing your audience quickly (which means less money for the venue and dimmed your chances of being invited back).

The same thing goes for creating content for internet marketing. It means you have to present your topic to multiple audiences and learn to gather feedback to improve it so it resonates with your perfect avatar audience.

In this episode, we will explore how you can re-tool your content and what steps you should take to create a hit that converts fans into groupies!

Watch The Presentation Video - Click Here

Jill Holtz is co-founder of Mykidstime.com, an information website for parents, that has grown from a local West of Ireland listings directory to a global website, and a trusted online brand for parents. They have grown a large and engaged community through a targeted content and engagement strategy across their channels, website, email, and social media. Last year the company launched a new insights service further connecting parents with brands, called ParentsandBrands.com, running tailored insights panels on their online private platform. Jill enjoys all things digital and social, having personally overseen the growth of the MyKidsTime Facebook community (currently 590k fans) and Pinterest community (7M monthly views).

Learn More About Jill and Her Business - Click Here