The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Dan McPherson, International Speaker, Business and Personal Development Coach, and CEO of Leaders Must Lead, is on a mission to help Creatives and Entrepreneurs create and grow profit and understand that Dreams ARE Real.

With more than 25 years of experience in corporate roles leading teams of up to 2000 and responsible for more than $150M in revenue, Dan is a recognized expert in leadership, sales, and business strategy. Through his Dreams ARE Real Podcast, Foundations of Success Training, and powerful 1-1 coaching, Dan helps entrepreneurs around the world from musicians and artists to chiropractors, coaches, retailers, and beyond experience success and accomplish their goals.

Learn More About Dan & His Company - Click Here

Philosophy, Philanthropy, and Propaganda all have different meanings to different people. Some are positive and some are negative. But they all can have an impact on the effectiveness of your marketing messages.

If you want to connect with humans you have to meet them where they are at. You have to provide some sort of value to get them to consistently want to invest time in you and your messages. You have to connect with them on a deeper and more emotional level, especially in today's propaganda-filled world of misinformation and half or outright false narratives.

Let's look at how your messages can affect your audience in three ways:

* Philosophy - What Does It Mean

* Philanthropy - What Does It Mean To Others

* Propaganda - What Does It Mean To My Cause

In this episode, we will explore how your messages can become a gift to those who engage with them, and hopefully get them to take some action?

As co-founder/CEO, my superpower is that I actually give a damn. I care about increasing opportunities for our students. In my free time, I love to watch or play basketball!

Internalyze is an online education platform that trains and empowers minority students to succeed in sales. We teach our students the necessary sales and emotional intelligence skills to earn them entry-level sales roles.

Internalyze trains and empowers underserved communities to succeed in high-demand industries while placing them at our partner companies.

Learn More About David & His Company - Click Here

During the last year and the world of working from home, I was blown away at all of the networking groups I was able to find online. Some of them had upwards of 100 people at a Zoom meeting.

Networking has been a tool that I have used for years, but it's taught me lessons about which groups constitute great and profitable networking, and which are just wish marketing.

Most people we network with will never buy from us, but how do they rank in your world as referral or power partners?.

I have broken down networking and the people we become through it in three ways:

* The Maven - Network to share connections

* The Cohortionist - Networking to find vendors

* The Connector - Networking to power partners in your industry

In this episode, we will explore how you can network better in ways that can enhance and help you scale your business faster!

British author, piano player, international racing driver, and business coach Jonny Cooper is the founder of www.JonnyHatesMarketing.com

Since growing a business to 8-figures and exiting, Jonny’s been supporting coaches, trainers, therapists, and consultants who are serious about building their thriving practice, changing the world, and enjoying a life of effortless abundance.

His Client Attraction Blueprint programme is filled with eager students every month and he’s closing in on his mission to impact the lives of 1,000,000 professionals by 2025.

Jonny’s Three Pillars of Effortless Marketing provides a template for universal success and growth to any aspiring coaches and therapists, and he’s passionate about increasing the average income across the profession.

He’s also the voice behind the legendary Jonny Hates Marketing Facebook Group.

Also, he really, really does hate marketing.

Learn More About Jonny & His Facebook Group - Click Here

Who knew eating could be so complex? Today we have many choices. Fast food, or restaurant delivery, grocery shopping, or grocery delivery. Each has its advantages, but FRESH takes more time.

If you want to deliver FRESH Content, you may need to consume great content and blend it together with your own creativity.

When you eat a taco, you would not eat the tortilla, meat, lettuce, cheese, and salsa (or whatever ingredients you like) in order? You would blend them together to enjoy the mix of textures & flavors.

In his book "Accidental Creative" Todd Henry outlines how FRESH Creativity has 5 parts:

* Focus - What Has Your Attention?

* Relationships - Engaging Others

* Energy - Where you Choose to Focus

* Stimuli - What You Pay Attention To

* Hours - Time

In this episode, how you can keep things FRESH with creativity, by being a consumer first, and a chef (cooking up ideas) second!!

Blanca Cobb is an internationally recognized body language expert who’s been featured on national television shows such as the Steve Harvey Show, TODAY Show, Megyn Kelly TODAY, Dr. Oz, Dr. Drew, CNN, Face the Truth, The Doctors to a name a few as well as publications around the world such as Cosmopolitan, Us Weekly, Elite Daily, Business Insider, Elle, Daily Mail among others. Blanca shares her expertise weekly on a CBS affiliate, WFMY News 2, in North Carolina.

When it comes to corporate America, Blanca’s in the relationship business. Her approach to sales is the relationship dynamics between sales professionals and their clients. It’s what isn’t said, but seen that can either drive or stall the sales process. Don’t let the small screen of the virtual world fool you, nonverbal communication is equally important on video calls and on camera when you’re making videos to promote yourself, your products, services and company.

Fun fact about Blanca: She created a national holiday, “National Body Language Day” that’s celebrated the first Friday of every October.

Learn More About Blonca & Her Book - Click Here

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It's 2021 Tax time for corporations. Also, we are all about to get some economic stimulus in our bank account soon?

Those are assets and liabilities. I want to focus on your content assets. This is the content that you have created and shared that can be reused, reshared, and recycled as new content.

Too often, we create content, and set it and forget it. You can and should be digging into your old content and sharing it since you never know who it will resonate with and when.

There are three key ways people create and share content:

* Spray & Pray

* Churn & Burn

* Hatch & Batch

In this episode, we will explore how you can make those assets more valuable to your business, but especially your audience!

Tommy Mello is the founder of A1 Garage Doors, a $40 million-plus home service business with over 200 employees in 9 states. He shares what he's learned at HomeServiceExpert.com to help fellow entrepreneurs scale their businesses.

It takes a lot of guts and glory to go from $50k in debt to owning a $40 million dollar home service business. That's my story and I'm proud of what my team and I have accomplished.

As any entrepreneur, I started by doing everything myself from sales, marketing, accounting, and hiring. Today at A1 Garage Door Service we are getting ready to cross the 40 million dollar mark. A1 operates in over 10 states with over 250 employees and growing.

I’m passionate about sharing my knowledge with other entrepreneurs so that they can grow their businesses just like I did.

Learn More About Tommy & His Book - Click Here

There has been a lot of chatter about Cancel Culture lately. I am ALL FOR IT (but in a different sort of way).

I am talking about you taking the time to cancel things that annoy you by disrupting your business flow or eating up unnecessary time. Some of which you have control over by subscribing to and others to which you are subscribed without your asking or permission.

I want to focus on three key areas:

* Media or Service Subscriptions?

* Meetings and Networking?

* Notifications From Social Media?

In this episode, we will explore how you may not be able to stop all robocalls or emails from annoying you, but you can control some of the time and expense that could be a detriment to your business!