The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Marla Tabaka is an internationally known small business strategist, national radio show host, and leading Inc.com author. Her integrative approach to coaching combines mindset management and strategic planning, resulting in multi-million dollar businesses for many of her small business clients.

After a career of 22-years as an Emmy Award-winning producer at NBC Television, Tabaka worked as a creative consultant for large and mid-sized corporations, established and sold a retail business, and then founded her business coaching practice in 2003. Early in her coaching career, she achieved the status of a leading coach with the American Express sponsored “Count Me In for Women’s Economic Independence” program where she led dozens of female business owners to successful 7 and 8 figure business results.

In 2015 she co-founded EmpruV Business Value Builders with ABC’s Shark Tank’s original Shark and founder of As Seen on TV, Kevin Harrington. The two co-host the nationally broadcasted Big Pitch Radio Show and Tabaka holds an Advisory Board position at the award-winning DRTV consultancy, Shark Finds with Kevin Harrington.

In addition to her articles at Inc.com, you’ll find Tabaka’s work featured in major business publications such as American Express Open, Fox Business News, TIME Business, NAWBO SmartBrief, The Huffington Post, Entrepreneur.com, and The Business Intelligence Report.

Michelle Filicicchia’s primary focus is helping leaders and employees achieve high-performance and measurable results that encompass engagement, productivity, well-trained individuals and effective teams. Michelle brings a vigorous customer-focused approach with client engagements. She is accomplished with diverse and multi-cultural audiences and is a certified Personified Leadership facilitator. Michelle’s body of work spans the following practice areas: Instructional Design, Facilitation, Executive Coaching and Performance Consulting

Learn more about Marla Tabaka - Click Here Learn more about Michelle Filicicchia - Click Here

Photo by Jan Baborák on Unsplash

A friend, mentor, and frequent podcast guest expert, Marla Takaka (see Episodes 171, 395, 531, and the upcoming episode 633) asked a question on Facebook. "Do you have or use a word to theme your year? What is your choice this year?".

My word for the year is "Signify" which I visualize as a lighthouse on a rocky coast. How can I utilize this to help increase the value that I provide you (my audience and customers), and what does this mean in it's purest form:

* Be an indication of - Take Intentional Action

* Be a symbol of - Lead By Example

* Be of importance - Provide MORE Value

In this episode, explore how you might be able to not only pick your word for the year, how to visualize it, but how you can use it to light up your business in the coming year!

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed.

He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best way to bring in the right customers, fast!

Mark wrote 13 books and sales guides targeting government, educational, healthcare, and the private sector, including three with Guerrilla Marketing author, Jay Conrad Levinson. He has authored more than 400 magazine articles.

With his engineering, sales, and business background, he can teach information in a way that customers, salespeople, and management understand so that they can clearly communicate with their customers.

Creates powerful and innovative sales channel tools, combining product knowledge with proven sales skills. Creates custom white papers and books to sell technology to top management. Delivered thousands of speeches on selling.

Learn more about Mark & Bija Co - Click Here

If you stream TV and have Netflix, then you may have seen the mini-series "The Queens Gambit". It a story about how an orphan girl became the queen of chess in the 1960s.

In the series, Beth learns to play chess and at night while lying in bed, she would play out the moves in her mind on the ceiling. This is a form of creative visualization and mindset.

The same type of mindset can be used to play out moves in your business for the coming year, but it will take a deliberate effort to turn change into a positive habit.

There are 5 basic concepts that require your will power to make them a part of your daily, weekly, and monthly success routines until they become habitually automatic:

* Meditation

* Purging

* Scheduling

* Follow-Up

* Theme Your Year

In this episode, explore how these habits can help you own the chessboard know and your marketplace, and make the moves necessary to say "Checkmate!"

Chelsea Martin is Co-Owner of Noms Bake Shop, the industry expert in the art of convenient corporate gifting that leaves a lasting impression. In the noisy world of gift-giving, Noms Bak Shop makes you the hero, providing a solution to gifting by cutting through the clutter and delivering a premium twist on traditional baked goods in a highly personalized way that's easy to order.

Chelsea and the Noms team specialize in making sure you and your company make a lasting impression on past, current and future clients with premium customizable packaging and delicious cookies that will actually be enjoyed.

Chelsea lives in Scottsdale, Arizona with her husband trevor and their two dogs. Prior to founding Noms, she attended Arizona State University and University of Southern California. Chelsea has extensive experience in marketing, real estate and is passionate about helping companies retain, and grow their customer and client base.

Learn more about Chelsea and Noms Bake Shop - Click Here

If you have multiple parts of your business (wholesale, retail, and online), it makes sense to have multiple websites to serve each of your different audiences. I have this podcast site, one for my books (NotAboutU.com), one for my speaking business (BrianBasilico.com), one for my LinkedIn Consulting (LI4Sales.com), and others.

Building each website is done with the help from a series of experts, (graphics, web developers, hosting companies, security programmers, integration, web content writers, blog content writers, and more). It's rare and often a mistake to try to find an all in one solution. You don't necessarily want your architect building your electrical or plumbing systems.

A website is really a series of systems. It's the same when you are building a house and it can take a group of experts to build it properly:

* Foundation

* Framing

* Exterior & Landscaping

* Electrical

* Plumbing

* Heating and Cooling

* Security

In this episode, we will talk about how all of the parts of building a house are best done by bringing together a team of people who have the knowledge and experience to build it to last and be beautiful at the same time

Brian Searcy is the President of The Paratus Group. His vision for The Paratus Group is to “Redefine How Safety is Learned” to make Schools, Churches and the Workplace and our Communities as safe as possible. His unique experience and expertise, with the help of The Paratus Group Team, have revolutionized how situational awareness is trained and learned allowing the opportunity for every single member of our communities, the true first responders, to be “Prepared to Survive”.

Following a decorated senior leadership career in the USAF as a commander and combat veteran, Brian transitioned into executive roles as a business entrepreneur, writer, publisher and public speaker. He co-founded The Paratus Group in 2019 with the objective of using his decades-tested and proven leadership and training experience to solve a need for relevant, effective, trustworthy principles, training methodologies and programs to allow for the learning of situational awareness. The situational awareness mindset and behaviors that are developed allows critical decisions to be made in the the complex dynamics of the home, schools, the workplace and our communities to make us all safer.

Learn More About Brian and The Paratus Group - Click Here

People who know me know that I like acronyms. BACON is an acronym for Building Authentic Connections Online Marketing.

Politics is a touchy subject, but it's been interesting how messages have evolved over the years to maximize the medium of the day (radio, TV, social media).

The one key factor has been collecting and utilizing data, but the way that data is updated and verified is very old school. The real way to maximize it is door-to-door and face-to-face. That is hard for us to do right now, but you don't want to start the year out behind the curve.

This is not the time of the year to be just planning. You have to be working hard to get your messages out to your audiences now. Marketing Your A.S.S. Off is a process that contains three main sections:

* Awareness

* System

* Strategy

In this episode, we will discuss why starting in January of next year... is gonna be too late to start Marketing You A.S.S.Off!

Bill Guertin (pronounced like "13") is a positive voice for change and is the leader of the “7 Voices” Movement, whose purpose is to hear, recognize, and minimize the effects of the negative Voices inside people’s heads and to implement simple strategies to make positivity a life-choice every day. As a sales trainer, he's worked with the ticket sales departments of over 100 professional sports teams throughout the US, Canada, and Mexico, and he serves as Chief Learning Officer of ISBI 360, a virtual training network specifically for executives in sports and entertainment.

Bill has over 30 years’ experience in sales and leadership, including 20 years in broadcast media as a sales rep, sales manager, and General Manager of radio properties in the Midwest.

When he is not working, Bill spends quality time with his wife, Sherri, their three grown boys, and their families who enjoy Sundays together watching the Chicago Bears. He serves as a Board member of the Baylor University Center for Sports Strategy and Sales and volunteers for the Kankakee County Humane Foundation.

Learn More About Bill & His Book - Click Here

In 1970, John Lennon released a son "Instant Karma". In our 'want it now' world I am here to tell you that it's not how this works. Sometimes, you can do all the right things but still, suffer.

I have a friend (Alma Harrell) whom when you would ask how she was, always said, "Too Blessed to be Stressed!" Sometimes you have to take a step back and realize what you can be grateful for.

People think of Amazon as being in the products and services business, but I think it's in the convenience business. It causes me to question, "Do we really know what business we are really in?:

* People Business?

* Improvement Business?

* Results Business!

In this episode, we will dig into how all the good things we do for others, can and will come back to bless us, within its own sweet timeframe!