The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

I was raised in Mexico City, Mexico and as an adult moved to San Antonio, TX.  I am certified in Marketing, HR, Business Law, as well as Interpreting and Translating, Social Media Management and Google for Work.  I am available for any of your Keynote and speaking engagements, as well as any teaching opportunities.

After stewarding the largest privately held Holocaust Library and working as an interpreter for more than 13 years, it was time for a change.  Social Media Languages is the culmination of a life full of learning, speaking, teaching & I bring a wealth of experience and knowledge right to your doorstep.

I work with IT companies primarily and help them put the "Social back into their media."  We do Training, Consulting and offer a full service management and FB ads.

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It's been a while since I visited Social Media. That does not mean that I don't teach it and use it every day! This week I am doing a three-hour boot camp on what I consider to be the best Social Media platforms for small to medium sized businesses. It's hard to condense 3 hours into 10 minutes, but I will give it my best shot!

* Facebook

* LinkedIn

* Twitter

* Pinterest

* Google+

* Instagram

In this episode, I will try to give you a short recap on who is on these platforms, what and where to post, and how to best utilize them for your business!

Finally, a way to complete your sales funnel! There are 10 key pieces to creating an effective and lucrative Online Funnel.  Jean Lanoue is a best-selling author, a national public speaker and has been recognized as one of America’s Premier Experts in Digital Marketing and Social Media. She is obsessed with solving your online puzzle. Jean solves your puzzle with a simple, straightforward step-by-step system that tells you where and when to place your pieces to get top dollar results. Her 10 Week Funnel system, guides you to know exactly what to do to get you the fastest funnel to cash.

She is a certified Guerrilla Marketing Master Trainer and serves on their advisory board. Plus she is a Digital Marketer and Infusionsoft Certified Partner, Active Campaign, Google Partner, and holds a certification in Online Sales Funnels and Inbound Marketing.  Marketing is kind of her thing.  She is a longtime entrepreneur and the CEO and founder of The Social Jeanie and Digital Marketing Genie, two successful Central Florida-based businesses that help magically solve the puzzle of the online marketing world. She is obsessed with marketing and growing/doubling the revenue of small businesses.

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Today is Labor Day... the unofficial end of summer. More important to us business people, it's the official start to the home stretch! People have finished their vacations, their kids are back in school and they are ready to get down to business again.

The year is 2/3rds over. How did you do in the first 2/3rds? Did you meet or exceed your goals? Are you analyzing where you are at? It's time to up your communications game and get out there to market and finish strong. Time to make plans and get busy.

In this episode, we will examine things you can do to get yourself and your business back in stride, and finish strong!

Daniel Hall is a bestselling author, speaker, publisher, nurse, attorney and host of the RealFastResults.com podcast. He is also the creator of the highly popular Real Fast brand of training products. He left law practice 10 years ago to build his publishing business and has never looked back. Daniel is a true serial entrepreneur and his list of URLs is longer than a piece of paper, so you can check out Daniels hub at www.DanielHallPresents.com or check out his RealFastResults.com podcast on iTunes.

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What is the difference between a Wishing Statement and a Mission Statement? Things that get scheduled... GET DONE! Many people have desires and plan to accomplish many things, but they get stalled out by a lack of time management and scheduling. Goal setting is great but, there is a big difference between inaction and in-action! You must define timelines, deliverable dates, and build in the flexibility for life to happen.

In this episode, I will outline how I have used consistency and scheduling to create 290+ podcasts, blogs, write four books, create 3 masterminds and still have time to get client projects done on time and on budget!

Brian Basilico is an internationally recognized author of the award winning and best selling book “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!” He is a speaker, trainer, adjunct professor and brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc.

Brian is a syndicated blogger, podcaster, (http://BaconPodcast.com) and a sought after guest expert featured in Entrepreneur and Inc., magazines, articles, radio shows, and podcasts.

Author - It's Not About You, It's About Bacon! Relationship Marketing In A Social Media World

Author

- The Bacon System - Sizzling’ Hot Recipes That Grow Your Business

 

Have you ever posted something on social media that you have regretted? Question 2: Did you regret it because it was wrong, or because other people hijacked the post and started a war with you and you friends on a topic you feel passionate about. If people are killed because of hate in foreign countries, I can post that without remorse. If people die in in our country, and I post my feelings (not political leanings or making a statement that was meant to be divisive) it becomes divisive. Our country has become so divided, that a simple post like "I am saddened" attached to a news story, can get people so riled up that my friends start getting mean, and argumentative so much that I NOW have to delete some posts. "I am saddened"!

Why has social media become so Anti-Social?

In this episode, I will layout three things that I hope people will take to heart and STOP DOING! These include: Stop Judging, Posting Without Some Research, and the "Question Post". Take a listen and let me know your thoughts?

What started in 1994 as a corporate training business, working with government agencies including city, state and federal agencies has transformed into a consulting firm working with entrepreneurs who are ready to impact their clients in a powerful way.

Ask Kathleen Gage if she planned it this way and she will be the first to say, “Absolutely not! I was led here.” As the author of hundreds of information products, books and training programs, Kathleen Gage loves all that is possible for today’s creative entrepreneurs.

Outside of business, Kathleen can be found training for a marathon, rescuing animals with her wife Karen, walking their dogs and feeding their horses, working in her many flower gardens, and playing a fierce game of cards.

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Over the course of the years of growing my business, I have learned the concept of the little "c" and Big "C" And A little "b" and Big "B" in business. These concepts are simple but real.

The little "c" stands for Cash and the Big "C" stands for Credit or Checks. Cash has a lower threshold of resistance. People willingly will pull out a $20 bill in person to purchase a book or other product. You can even do $50 transactions with limited resistance,  but once the level hits $100 or more, there is more resistance, and then have to think about the value of the transaction a bit more. That does not mean that people won't pull out a credit card for a $20 transaction, the resistance is still low.

The Big "C" usually means more has to happen to convince people to part with their hard earned resources. When you are charging hundreds or thousands of dollars, people have a need for more research, trust, and a feeling of value.

The little "b" stands for small business and the Big "B" stands for Big Business. In general, a small business is  (in my opinion) a business making less than $50K per year. A Big Business is one that makes $100K or more. This is especially true for solopreneurs and entrepreneurs. There are $1,000,000 businesses that are cash poor and can't afford to invest in your products or services.

In this episode, I will explore how these audiences can be served best and how you could and should have offerings of how to meet their needs for what you have to offer.