The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Erik Stafford comes from an advertising and design background and has won numerous awards over the years, including several AAF-ADDY Awards and ARDA Awards. Erik has worked with a wide range of companies around the globe, and has released several award-winning digital training products. More recently, he has focused on consulting and mentoring business leaders.

Stafford Marketing is a boutique marketing agency based in Cape Coral, Florida. For more than ten years now, we’ve helped small and large businesses create amazing, engaging, captivating marketing.

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Reading (or audiobook listening) are fundamental to growing your business. I listen to and read a lot of books, especially over the last 4 years! In years past I was addicted to Nightengale-Conant Audio programs and would spend hundreds of dollars and dozens of hours listening to them over and over!

Today I want to share with you the five business books that have molded me and my business over the last 4 years.

* Platform Get Noticed In A Noisy World – Michael Hyatt

* The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich – Tim Ferriss

* The E-Myth Revisited – Michael Gerber

* The Go-Giver, A Little Story About a Powerful Business Idea – Bob Burg & John David Mann

* Blue Ocean Strategy, How to Create Uncontested Market Space and Make the Competition Irrelevant – W. Chan Kim & Renée Mauborgne

I also want to introduce you to two of my books that I think fit nicely into the mix of these books!

* It's Not About You, It's About Bacon! Relationship Marketing In A Social Media World! – Brian Basilico

* The Bacon System! Sizzlin' Hot Recipes That Grow Your Business – Brian Basilico

If you want to learn more about these and seven other BONUS books I recommend - Click the link below!

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Tracy Revell uses the words "Love your Body. Rock your Life." as a mantra for those who desire more Confidence within Themselves so they can be a Powerful Presence in the world. She empowers people to become and BE more confident in their own skin and that it is only when we truly live from this space that can we shift our ability to influence others and our own lives. How you move in your body is a big indicator of your emotional, physical and psychological health. It's a big indicator why your sales are down. It's a big indicator of why you aren't attracting the relationships you want. Tracy's work goes beyond Body Language...When we live life in our bodies with Feminine Intuition, Self-Love, Grace and Knowing instead of just in our heads and Balance it with Masculine Focus and Action, we experience our BEST life in a more joyous, loving, and financially abundant way!

Her Journey to get where she is has taken many roads, from learning to heal her own body's movement and pain to dancing in women's circles with women twice her age to experiencing ultimate surrender and bringing it all together to help others...it has been a powerful journey and one that has allowed her the gift of helping others get this power for themselves, in every way. Like you, she learned that she "needed help to unlearn what had been programmed into my head and psyche" by parents and life itself. Her education and skills give her a unique skill set that can help you identify the best course of action to get your life into an "Embodied Confidence" place. Learn to be the confident, strong and Feminine woman who gets things done for herself, her life and her business!

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I sat down and had a heart to heart talk with my adopted dog Buddy Guy. He said to me "Dewd... you're working like a dog? To Avoid Working Like A Dog... Think And Act Like A Dog". You Know? He was right!

He said that a dog's life is pretty simple. They have five activities that they do every day and that's it!

* Eat

* Pee

* Poop

* Play

* Sleep

I have since learned to simplify my life. Now I am happier, healthier, more productive in my business!

In this episode, I will share the wisdom from my Buddy Guy and what it has to do with our businesses. So grab a bone and chew on it as you learn how to simplify and amplify your business life!

AJ Puedan is world renowned, and respected by his peers in the industry, for his ability to magically transform and grow his clients businesses through powerful presentations. Over his 30+ year speaking, training coaching career, AJ Puedan has worked with hundreds of thousands of people all over the world.

In 2006 he wrote 120 presentations for stage and webinar, that made several new speaker multi-millionaires. He has also been awarded speaker trainer of the year three times. AJ's success has made him a sought after speaker with a recent speaking engagement at Harvard Business School where he dazzled the audience with his own unique style of entertainment and experiential learning. AJ is also the author of multiple books, including an international, number one, best seller “Training For Coaches”.

Today, AJ Puedan is the president of ’The Webinar Warrior” , a leading organization that teach the art of crafting your presentation and inspiring others into action.

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Ok... these are not hidden secrets, but the sequence of them is! So often, people use techniques and fail to see the success they expect. Often because they are missing steps or have an incomplete strategy that builds towards success step by step.

In this episode, I will outline the 5 steps that I have used and taught my clients to use to see measurable results...

* System

* Networking

* Follow Up

* Content Marketing

* Coaching

I will outline how all these work together to build a system that, when executed in sequence, often leads to incredible increases in income and builds a sustainable and repeatable marketing system that reaps a big return on investment.

Sarah is an independent LinkedIn Specialist & Online Presence Mentor and helps you convert your presence online into paying clients. She’s also the creative brain behind the LinkedIn Challenge, an event that has helped 1700+ people so far to improve their knowledge about using LinkedIn for business.

Sarah lives and works in beautiful Switzerland and has helped hundreds of clients from all over the world breathe life into their LinkedIn profiles.

And finally it’s no coincidence that her business is called Simplicity: She’s known for her simple, no-nonsense Swiss efficiency, mixed with a good dose of Californian ‘yes we can’ attitude.

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Relationships are the currency of business. Many people are looking for the short cut that can turn a contact into a sale. Often, looking for shortcuts can do more harm than good. People ar adverse to just being sold. Some people treat social networking like a door to door salesperson. If you knock on enough doors, someone will bite and let you in. But, not every door is looking for new siding, roof, windows or a vacuum. Wouldn't it be better if you could stay in touch with those people and have them contact you because they have learned to know, like and trust you enough to contact you when they have a need for your products or services?

Relationship marketing takes time. You have to build a rapport and have the patience to realize that people will take action when they are ready. It takes a servant leadership heart to inform, educate, and entertain people to stay top of mind. You may get a sale, or a referral if you invest in contact rather than just push for a sale.

In this episode, I will give three real life cases where it has taken months and even years to get people to say... "I am ready!" Some have bought, some are still considering, and some have brought repeat business.

MICHAEL HAUGE works with people who want to change more lives and make more money, by telling compelling stories. He has been one of Hollywood’s top consultants and story experts since 1985, and has worked with countless writers and filmmakers, as well as every major studio, on projects starring (among many others) Will Smith, Morgan Freeman, Julia Roberts, Tom Cruise and Reese Witherspoon.

Applying those same powerful story principles, Michael now coaches independent consultants, speakers, marketers, entrepreneurs and business leaders, and has presented seminars, lectures, and keynotes in person and online to more than 80,000 participants worldwide.

Michael is the bestselling author of Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel Read, as well as the 20th Anniversary Edition of his classic book Writing Screenplays That Sell. His latest book, Storytelling Made Easy: Persuade and Transform Your Audiences, Buyers and Clients – Simply, Quickly and Profitably, has just been released in digital, audio and print formats.

According to Will Smith, “No one is better than Michael Hauge at finding what is most authentic in every moment of a story.”

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Shift Happens!

I have seen many things while running this business over the last 16 years. One of them is clients come and go for various reasons. It could be that you did not meet their needs or expectations, or it could be that a better mouse trap salesman came in their door and sold them on better results.

There are things that you can do to help prevent that happening sooner than later, but it's often inevitable that change will happen.

In this episode, I will discuss five steps that you can take before,  during and after to do your best to keep clients happy. Yes, even after they leave, you want them to remain happy. You never know when that better mouse trap does not deliver on its promises!