The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Robert “Bobby” Klinck is an intellectual property attorney, who helps entrepreneurs, startups, and innovators protect their genius. He helps entrepreneurs make sure that they actually own their intellectual property, that they have policies to prevent copycats from stealing their ideas, and that they don’t step on landmines that can land them in expensive lawsuits.

Bobby prides himself on making the complex issues related to intellectual property understandable for non-lawyers. He has published two books about intellectual property law: The Entrepreneur’s IP Planning Playbook and Patent Litigation Primer. He is currently working on a more ambitious project – an online course that will help entrepreneurs protect their genius.

Bobby has his law degree cum laude from Harvard Law School.

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I love doing my podcast. My favorite part is interviewing some very interesting and intelligent guests. I try to make the podcasts very conversational (like you are eavesdropping on a conversation we are having in a coffee shop).

What I don't like is all the unsolicited emails I get from random authors, publicists, and P.R. people who are trying to get booked on the show. Most of the time, they expect you to do all the research for them by listening to sample podcasts, visit their websites and more.

Ain't Nobody Got Time For That!

If you want to be interviewed, it's your job to make it as easy as possible on the host and assistant who books the show.

In this episode, I will explore what you can do to increase your odds of getting the interview by being in the know:

* Know The Host

* Know The Audience

* Know Your Topic

Since 2002, Content Marketing Expert Alice Seba has helped writers and publishers create the lifestyle freedom they’ve dreamed of, through the power of words.

Having sold millions of dollars in content and specializing in the power of persuasive writing and relationship marketing, Alice is known for helping her customers create loyalty and positive word of mouth for their businesses.

Since 2002, Content Marketing Expert Alice Seba has helped writers and publishers create the lifestyle freedom they’ve dreamed of, through the power of words.

Having sold millions of dollars in content and specializing in the power of persuasive writing and relationship marketing, Alice is known for helping her customers create loyalty and positive word of mouth for their businesses.

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I just got back from presenting at a conference in Denver. On the plane ride home I was trying to define this as a successful trip, but I was having a hard time since I did not set any single goal that would make this successful. I ponder the questions and I realized that there were two phases to success...

Tangible

* Financial

* Analytics or Results

* Testimonials and Referrals

Intangible

* Influence

* Knowledge & Personal Growth

* New Opportunities

In this episode, I will guide you through the conclusions that I had come to and how you can use them to help you see that success is not a destination, but a path every business person must travel.

Tom Bell is one of the “Founding Fathers” of internet marketing. With a track record spanning 19 years, his online exploits began back in the 90s with a 4 month run on Ebay netting over $400,000.

He then parlayed the buyer list from that early Ebay business into a 60 Million dollar online information product business. (The first of 4 different companies he founded that all did well north of 25 Million dollars!)

From creating what we now know as the modern “Landing Page”, to operating the first “adaptive sales funnel”, to taking the top spot on CPA networks for every niche he has ever worked in, Tom has built himself an impressive resume in the marketing community to be sure!

His primary skills include business strategy, marketing and copywriting. He is very fond of “finding the money” in the business models of others. He speaks at seminars worldwide, and has earned the reputation of “The mad scientist marketer”

Among Tom’s friends, the opinion is evenly split that he is either “crazy smart” or just plain crazy. He has a rare talent for finding money in a business model that no one else is able to spot. Then he “writes it into the ecology” of client businesses for clients to reap the rewards.

Tom rarely takes new clients, but if your businesses is in need of one of this industry's best kept secrets, You Need To Get In Touch With Tom Bell and check his availability.

When you do Get Ahold Of Tom, be sure to ask him for one of his “war stories”. My favorite is the one about turning down the president of the united states for dinner over a philosophical difference...

People often ask me " How do you do all that you do?". My answer is all about creating systems. These systems are scalable, repeatable, and profitable. Mosts successful business have multiple streams of income... sales & service, production & training, products & accessories. You can also create systems and multiple streams of income, but many solopreneurs and consultants and stuck in the trading hours for dollars hamster wheel.

In a recent mastermind that I started and run, it was my turn to present and train and show best practices on how I built a complete system over the last three years that has grown and stabilized my business.

In this episode, I will discuss the five streams that I have created; Hours For $, Speaking, Products, Training, and Affiliate Marketing. I will also discuss the sub-topics and how they all integrate into a complete system that I now teach my clients.

Since 2007, Bob Jenkins has served as a business coach and online marketing trainer for thousands of coaches, entrepreneurs, and business leaders around the world. He loves helping small businesses impact more people with less effort through leveraged online marketing strategies.

He’s the author of Take Action! Revise Later, and over 30 online marketing training programs and workshops.

As the Manager of Marketing Education at Leadpages and Drip, Bob produces workshops and courses that reveal what's working now in digital marketing, and explain those strategies in simple English. These trainings have helped Leadpages grow to over 47,000 active customers in a little over 4 years.

When he’s not traveling and speaking at conferences, Bob enjoys all 4 seasons of life in Bloomington, Minnesota, with his wife, Therese, and their daughter, Kira.

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Social media has somewhat evolved from a social networking platform to an advertising platform. I look at the ads as a distraction and generally with some trepidation. Then again, I run a small business and I have to sell what I do to people. The question you have to ask yourself is "Would I buy what I am selling... and why?" I find it hard to answer that question sometimes. Then, there are some questions have to be asked and answered to ensure you are engaging your audience. Is it urgent, emotional, true, and overcomes objection and price concerns? Is there social proof and is now the right time to buy?

In this episode, I will ask you and me eight questions that should be answered if we want to successfully get your message across to the RIGHT audience. Can you be sure you that your messages are resonating with your audience in a way that would sell you the same way you are trying to sell them?

Warren Whitlock is a digital business development strategist. In 2008, he wrote the first book about Twitter and Mobile Marketing, and the best-selling “Profitable Social Media: Business Results Without Playing Games.” He is the host of Social Media Radio and speaks frequently about social media marketing, online publicity and marketing, social networking and building lifetime value for rapid growth. He was also named one of Forbes’ Top 10 Social Media Power Influencers of 2013.

Warren helps businesses transform to a new way of doing business using social media and online marketing and promotion to attract the right audience from the 2 billion people using the Internet. His breakthrough strategies to integrate mobile marketing, public relations and lead generation with conversions to return on investment for lifetime value has helped hundreds of businesses achieve rapid and continuing results from their marketing process.

Warren has worked in technology, business services, and broadcasting, and is currently involved with media, health and several startups. He’s known on social media sites as @WarrenWhitlock, where you can find him in having individual discussions and answering questions daily.

Contact Warren at: http://WarrenWhitlock.com

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Warren dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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Remember Farmville on Facebook? How about all of those other social games that people would send you to engage with them. I really don't know if I just blocked them all, or if people just got tired of my rejection, but I don't see them anymore. Whatever happened to all those quizzes like "What animal are you most like" or "Bet you don't know these Beatle song lyrics" quizzes.

 

Now our news feeds are filled with "10 Concerts" or "35 Things about me" chain mail posts. Then, there are the "I am cleaning out my friends, so let's see who responds and re-posts this" posts. These are all ways to increase engagement, but if you are your business, does this help or hurt your brand?

In this podcast, I will explore 5 Ways How To NOT Get Customer Engagement On Social Media! I think you will agree with most all of them? If not, I will send you a quiz on Facebook (just kidding).