The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed.

He is an electrical engineer, media technologist, computer programmer, hardware salesman, a software marketer, and business owner who works with leaders who must develop the best way to bring in the right customers, fast!

Mark wrote 13 books and sales guides targeting government, educational, healthcare and the private sector, including three with Guerrilla Marketing author, Jay Conrad Levinson. He has authored more than 400 magazine articles.

With his engineering, sales, and business background, he can teach information in a way that customers, sales people, and management understand so that they can clearly communicate with their customers.

Creates powerful and innovative sales channel tools, combining product knowledge with proven sales skills. Creates custom white papers and books to sell technology to top management. Delivered thousands of speeches on selling.

Mark dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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Only one person controls and manages your reputation... That is YOU! Other people can post things, both positive and negative, but you have to manage it. By manage it, I mean you have to respond to positive reviews and posts with thanks and admiration and respond to negative posts with action to do your best to minimize the damage.

You have to monitor what is being said about you, your company and your brands. Believe me... other people are monitoring it and making buying decisions based on it, both positive and negative!

In this episode, we will explore some tools and how to do research about your reputation, and what you can do when things break bad! It's not a matter of IF... but WHEN it will happen. You need to be prepared and armed to handle the onslaught!

Nicole Holland is a Master Coach, Marketing Strategist, and host of the Business Building Rockstars Show – an inspiring new podcast for entrepreneurs. She's also the creator of the Business Building Rockstar Summit, an annual free, online event that takes place each November and brings together Rockstar entrepreneurs from around the globe to teach about how to get started with some of their favorite online marketing strategies.

Nicole is passionate about helping service-based entrepreneurs cut through the crap and really design their business around their own personal gifts and graces, rather than what the gurus claim "must" be done -- and she gets absolutely giddy over helping her clients make massive leaps forward in their businesses so that they can finally enjoy a lifestyle that they'd previously only dreamed of.

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Running a business is tough. Besides all the day to day work, there is proposals, customer service and more. Running a purpose driven business is even tougher. It takes a special kind of person to balance servant leadership with making a profit. A philanthropist without money is just an activist. Over the course of the last 15+ years, I have struggled with three things...

* Authenticity

* Integrity

* Clarity

I have used coaches and masterminds to help me gain clarity into all of the above. In this episode, I will explore how I have been working through all three of these challenges and how you can work through them as well!

Jocelyn Jones AKA The Instagram Mama, is an Instagram Expert, International Speaker,International Best Selling Author and Online Marketing Consultant. Her Socializing Strategy For Connecting Businesses With Their Perfect Audience Is Second To None. Her Simple 3 Step Formula teaches you how to Attract Followers, Build Your List and Convert them to Customers in as little as 15 minutes a day, allowing you more time to do the things you love. Most recent Speaking Tour involves The Social Media Summit at The Grand Lucayan in Freeport, Grand Bahama, Dubai, Bahrain and Pakistan, where she shared the stage with Industry Leaders such as: Ron Douglas, John Cornetta, Rich Wilens, Bonnie Bruderer, Perry Marshall, and Joel Bauer. She has been featured on ZNS TV and Radio, KISS FM, The Bahamas Weekly, Bahrain This Month, The Ask Bon Bon Show, TV and Radio in both Dubai and Bahrain, Business Plus TV in Pakistan, The BottomLine Live Show out of Los Angeles, and The Jennings Wire Podcast. Jocelyn has had the honor and privilege of being trained and mentored by some of the World's Greatest Marketers such as: Joel Bauer, Mitch Carson, Dustin Mathews and Dave Vanhoose.

Rex Harris, aka Social Media's Mad Scientist, is an online marketing expert specializing in e-mail, communication and social media. Rex teaches a scientific, time tested, organic method of marketing online that converts higher, saves time and turns advertising dollars into profit! The Internet and social media are constantly evolving. However, there is a marketing methodology that will NEVER change and will always lend itself perfectly to any technical changes, trends or applications. Rex is the co-author of The Rockstars Of JVZoo.com with New York Times Best Selling Author Joel Comm, International Speaker Mitch Carson, Walt Bayliss and more. He has also studied under and worked with mentors and coaches including The MLM Superhero Darren Little, Brian Basilico and Kellan Fluckiger.

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Do you love what you do?  Confucius said, "Choose a job you love, and you will never have to work a day in your life." I am here to tell you how true that is. I love what I do but not every aspect of it.

Do you love your customers? We all tend to work harder for people we like and relate to because we have a sense of kinship. If you don't love them all, it may be because they may not respect you. Often that has to do with getting paid what you are worth. Believe it or not "You Can Choose Your Clients!" It's up to you to take the project you feel are a good fit. Also, don't be afraid to fire client. Just make sure you provide them with positive, alternative solutions.

Do you love the outcomes that you achieve for your customers? We all want to be proud of our work, but beauty is in the eye of the beholder.

You want your clients to love what you do and be successful, but you can’t control what your clients do after you finish your work!

In this episode, I will discuss some ideas about how you can love your work, your clients, and the outcomes achieved!

Randi Busse is a Customer Service Speaker, Trainer and Author of "Turning Rants Into Raves: Turn Your Customers On Before They Turn On YOU!" Randi integrates Rant and Rave, the book’s two fictitious employees who depict the best and worst in caring for customers, into her dynamic presentations. The iconic images of Rant the renter-type employee, and savvy Rave who thinks and acts like an owner, create an unforgettable experience.

She is the President of Workforce Development Group, Inc., a training, and development organization that specializes in improving the customer experience, increasing customer retention and creating a culture of ownership among employees.

Randi is a dynamic speaker with the ability to make audiences listen, nod, laugh … and connect the dots between their own experiences as a customer and how their behaviors and the way their employees treat customers affects their bottom line.

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No matter what business you are in or who you are in your company, you have three jobs on top of what you get paid for. You are in customer service, marketing and sales.

One player, you want on your sales team is your customers. Referrals are the most effective way (and one of the most cost effective ways) to find new qualified customers. It's been one of the ways I have continually grown my business, especially outside my local sphere of influence

In this episode, we will explore the three ways you can help your customers help you create new business...

* Ask for referrals

* Stay in touch

* Get them new business through referrals

I look forward to your feedback, comments and your reviews on Itunes!

 

2 years ago JoAnna Brandi learned how to outsmart her happiness setpoint and life hasn’t been the same since.

Ignited by the ground-breaking work of her teacher Dr. Martin Seligman, the Founding Father of Applied Positive Psychology – she’s aligned herself with the goal to measurably raise the level of positivity on the planet – and most especially in the workplace.

As an author, consultant and coach since 1990 she’s focused her practice on helping those “positively deviant” companies who want to take “Exquisite CARE” of their customers and employees.

She’s coached customer experience leaders and their staffs to enhance and enrich their cultures which increase their happiness and productivity as well as their bottom line.

Happy employees have 65% more energy. They are more likely to be engaged, helpful and healthy than their negative counterparts.

There’s a big return on happiness (ROH )in business.

A passionate, highly rated public speaker, people say things like “She’s better than a second cup of coffee.”

For the last 18 years, she has served as a speaker for Vistage – the world’s largest CEO peer group organization. There she teaches Positive Leadership to executive teams and encourages them to “Raise their Positivity Ratio” if they want to create more customer and employee happiness.

She’s the Chief Inspiration Officer at ReturnOnHappiness.com

This woman is on a mission to make workplaces happy places so the positive emotion spills over to customers, suppliers, families, and communities and out, into the world.

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So what do movies have to do with internet marketing? A bunch! I find that my favorite movies have a lot to do with the passions in my life. I love music (I've played guitar from the age of 10), golf ( I golfed with my father at 12 and have loved it ever since), and sci-fi  (I always wanted to be an astronaut). Hell... I was amazed that I spelled astronaut right the first time without spellcheck!

So In this podcast, I will be talking about lessons learned from 3 of my favorite movies

* This is Spinal Tap

* Caddyshack

* The Matrix

There are a lot of lessons to be learned from comedy and sci-fi. In this podcast, I will take you through a journey of what I have learned, and hopefully open your eyes to what you can learn from your favorite movies that can help you grow your business!