The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

David Garfinkel is best-selling author of Breakthrough Copywriting and a professional copywriting coach. He works directly with business owners, staff copywriters in direct response businesses, and freelance direct response copywriters.

He is widely known in his industry as “the world’s greatest copywriting coach.”

Previously, David was a magazine editor in New York for McGraw-Hill, and San Francisco Bureau Chief of McGraw-Hill World News. He has been featured in The Wall Street Journal, Entrepreneur Magazine, Sales and Marketing Management, Forbes.com, and many other publications.

One of David's clients is Jonathan Christian Hudson, CEO of The Hero Company, an info-publisher with 20 employees. Jonathan recently wrote in a blog post that most of the consultants and coaches he had hired had cost him money… and I’m quoting here:

“In fact, the ONLY coaching investment I’ve ever made with a real ROI was with David Garfinkel, who taught me copywriting (and arguably, that investment paid for all the rest of these guys!).”

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Jonathan also hired David to mentor five of his own staff copywriters.

David's largest client is Agora Financial, a nine-figure division of the Agora family of publishing companies. In addition, David works with about a dozen other companies and freelancers as a copywriting coach.

David offers three services to businesses and individuals: Coaching for Copywriters; Copywriting Coaching for Business Owners; and Copy Critiques.

As a copywriter and marketing consultant himself, David has helped businesses in more than 100 industries over the past 30 years. David's most successful sales letter, for a six-person company, brought in $40 million in sales.

David dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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When I started my first business 38 years ago (I was 18 years old in 1979), I invested in gear, relationships but then started to invest in myself. I remember buying Nightingale-Conant audio cassette programs and listening to them in my car. I was listening to people like Zig Ziglar, Jay Conrad Livingston, Napoleon Hill, Brian Tracy and many others.

Somewhere along the way, I lost my way. I would invest in gear and software but neglected to invest in myself. Back in 2013, I learned that I needed help and started to get serious about personal growth again. I started reading (listening to) more books, podcasts, coaches, going to masterminds and attending conferences. What happened next has amazed me. My business started to see exponential growth (and so did I).

In this episode, I will explore the difference between a Wantrepreneur and an Entrepreneur! Learn how investing in yourself by learning from people who have actually been there... done that!

Adam Urbanski is the go-to guy for expert-preneurs and successful service professionals who want to attract more clients, make a bigger impact, and better monetize their unique brilliance. His strategies are known to rapidly attract a flood of new clients, increase sales, and generate more profits. His students and clients often double, triple, and even 10x their business - some in as little as 90 days! Known worldwide as The Millionaire Marketing Mentor® or affectionately called by his clients the “godfather of Marketing” Adam built and sold his first 7-figure business in less than 10 years starting with only $194 and a limited ability to speak English. Through his company, The Marketing Mentors®, Adam influences over 100,000 coaches, consultants, speakers, experts, online marketers and entrepreneurs world-wide, teaching them how to transform their limiting, time-intensive businesses into automated money making machines that Attract Clients Like Crazy®.

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Adam dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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There are a lot of new marketing tools and more are coming out every day. Some include: Lead Pages, Click Funnels, Infusionsoft, Aweber, Deadline Funnels, and many others. I think that they are all awesome tools but most present themselves as a complete solution to your marketing needs. There is a real difference between a Marketing Funnel and a Marketing System. A Marketing System has a lot of moving parts that have to be integrated and coordinated to meet a desired result.

In this episode, I will discuss the differences between Marketing Funnels and a Marketing Systems, how they work, and why one may be better for you and your business.

The Wizard Of AHA's is what clients have called Tom Justin. Creativity and problem-solving are at the root of Tom’s work in coaching, consulting, writing, and speaking.

His approach to solutions comes with a high degree of intuition and decades of experience and results with clients from American Airlines, Entrepreneur Magazine, celebrities, entrepreneurs, and people from all walks of life.

Tom brings an eclectic background from the arts to business to the worlds of spirituality and mind power to his audiences around the world.

He was a guest lecturer at UCLA's Experimental College for a six-week series entitled "Mind, Power and Intuition,” a course designed to increase awareness and intuition.

Throughout his adult life, he’s been a professional communicator in all mediums speaking to and training tens of thousands of people on the topic of personal, business, and transformational development.

In addition to his speaking, Tom has also been a highly sought-after marketing consultant and was a co-founder and a senior executive of a Beverly Hills multimillion dollar marketing corporation.

Tom is the author of “How To Take No For An Answer And Still Succeed,” a book on overcoming and using rejection in your personal and business life. A senior publishing executive remarked that it contained a surprising mix of spiritual principles for such a business-based book. Larry King and Jack Canfield have also commented on the book. This book is now available in digital and print.

Be sure to pick up his free special report, “How To Think and Create Like Einstein” on his website.

[button link="http://TheWizardsEdge.com/Bacon" window="yes"]Check Out Tom's Special Offer "The Wizard's Edge"[/button]

Tom dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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One of the things I love about doing this podcast is getting to learn from the experts that I get to interview. I learn from them as much as you do listening to this podcast.  I have learned about som awesome tools that help me with content marketing, and I wanted to share them with you. Theses tools help you see what questions your audience is asking, and what phrases you can use to answer them.

Here are three that I share in this podcast:

* storybase.com

* answerthepublic.com

* coschedule.com/headline-analyzer

These tools help you to not only generate better content but write better titles and headlines to get you content found across the internet (especially Google). This applies to internet marketers, small businesses or any business trying to get found via internet searches.

Please give us your  review on iTunes

Warren Whitlock is a digital business development strategist. In 2008, he wrote the first book about Twitter and Mobile Marketing, and the best-selling “Profitable Social Media: Business Results Without Playing Games.” He is the host of Social Media Radio and speaks frequently about social media marketing, online publicity and marketing, social networking and building lifetime value for rapid growth. He was also named one of Forbes’ Top 10 Social Media Power Influencers of 2013.

Warren helps businesses transform to a new way of doing business using social media and online marketing and promotion to attract the right audience from the 2 billion people using the Internet. His breakthrough strategies to integrate mobile marketing, public relations and lead generation with conversions to return on investment for lifetime value has helped hundreds of businesses achieve rapid and continuing results from their marketing process.

Warren has worked in technology, business services, and broadcasting, and is currently involved with media, health and several startups. He’s known on social media sites as @WarrenWhitlock, where you can find him in having individual discussions and answering questions daily.

Contact Warren at: http://WarrenWhitlock.com

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Warren dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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Have you seen the new LinkedIn Interface yet? It's not live on my account yet, but I have seen it on a few friends posts about the changes. The look and feel is more like the new mobile interface of the app. It's simplified and has lost a little functionality, but overall it's still LinkedIn!

I gave a presentation at Aurora Univerity Sales Institute last week and it was packed. People are constantly wanting to learn how to use LinkedIn to prospect and increase sales.

In this podcast, I will cover the 5 C's of using LinkedIn that I have found to be the most successful strategy for salespeople:

* Connections

* Courtship

* Content Marketing

* Cohesiveness

* Contracts

Learn how to leverage LinkedIn fo you and your business in this short and concise overview. I would love to hear your comments and leave a review on Itunes!

I’m Daven Michaels, founder of 123 Companies. I’ve been an entrepreneur since the age of 15, that’s over 30 years now. During this time I stumbled across a business formula that I used to turn multiple diverse business ventures into extremely successful businesses, including a few multiple-million dollar home runs.

I was very fortunate to have crossed paths with a very smart individual at a very young age. He took me under his wing, he mentored me and guided me. I find myself applying those same lessons and principles even today.

In 2006 I started 123Employee, a virtual employee center in the Philippines. I started with one employee and today we have hundreds of employees operating from several managed facilities. In 2011 I used the power of public speaking to cast a wider net and reach even more entrepreneurs all over the world.

In the same year, we started offering higher level marketing, business consulting and coaching services. This grander desire to help people started in 2009 when a friend suggested that I teach others how to achieve success. This ignited a flame that has grown and grown over the years.

However, teaching alone was not enough. I believe that talk is cheap these days. There are many people who teach business and marketing, yet very few understand the trials and tribulations business owners are facing in today’s economy.

My commitment to you is simple, through the 123 companies and our events, we will help you save money, make more money, grow your business, get your time back and ultimately create the lifestyle you desire.

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Use the Promo Code "Bacon": for Free Tickets!

Daven dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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Facebook has over one billion users so people are allured by the sheer size of the audience. But in reality, there are 325 million people in the US, 75% speak English, and even a smaller amount would be potential customers for you and your business.

Since 2006 when it launched to the public (originally for Harvard students in 2004), Facebook has gone through rapid change, even faster today.  Now with business and brand pages, groups, video, photos and now Live video,  you have many ways to target potential customers. To really access your perfect customers, you may have to pay to play. Targeted ads are not only how Facebook makes it's money, but the best way target audience who potentially could become customers.

In this episode, I will explain some ideas and tactics to help you understand and access all the power of your Facebook account, and do so without having to pay to play - along the way. Although, paying for advertising might be the best strategy for you and your business!