The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Chris has been involved in pay per click advertising since 2002. He had clients that were some of the first to be suspended and Google back around 2007. Chris made the choice to figure out everything about Adwords suspensions to keep his clients up on google and has been helping people ever since. He specializes in both Google Adwords suspensions and SEO suspensions, which both can be crippling to a business. Along with helping people recover from a suspension on google Chris also runs an advertising agency helping people to increase their profits on pay per click and SEO. Outside of work some of the activities Chris loves to do is traveling all over the world, going skiing in Colorado and going on cruises.

[button link="http://www.getbackongoogle.com" window="yes"]Get Chris's Special Offer - Click Here[/button]

Have you ever asked yourself "Why do I do what I do?" There is a great book by Simon Sinek called "Start With Why" It talks about great companies like Apple and others who have learned a secret.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

In this podcast, I will explore the why, how and what you have to offer and how it can help change your perspective on your business and your customers!

Kamila Gornia is the "Blow Up, Scale Up" Marketing Strategist who helps entrepreneurs blow up and scale up their businesses to become true leaders online. By teaching her clients and community how to leverage their own natural personalities into strategic marketing campaigns that are both profitable AND fun, Kamila is proving over and over again that if you can dream it, you CAN really achieve it!

[button link="http://www.kamilagornia.com/" window="yes"]Get Kamila's Special Offer - Click Here[/button]

I don't know about you, but I have been recently getting 10 or more scam phone calls a day. They come on my home line, business line, AND cell phone. Tack on the 20-50 scam emails per day and it has become a real time suck.

What really sucks is, if you don't know why or how you are about to get scammed. I have had clients lose thousands of dollars to phone calls, emails, and pop-ups that literally block you from using your computer until you pay them a handsome ransom. Your best defense is not picking up the phone but also knowing the goals of these scams and how to avoid them.

In this podcast, I will share the three most common scams I see, how to recognize them, and what to do when they contact you. I am sure you will learn something that you can use to avoid being taken advantage of, or at least an idea or two that will help you teach others to avoid these scams!

Steve Wiideman runs a corporate inbound marketing strategist for e-commerce, multi-location brands, and digital marketing agencies. Often called "the agency's agency" as a trainer and lead strategist on F100 and F500 campaigns. Grew up in website design and marketing in the 90's, wrote multiple information products on paid and organic search, and held several full-time SEM and digital roles with brands such as Disney Parks and Resorts and IBM Global Services.

[button link="Wiideman.com/seo" window="yes"]Check Out Steve's Special Offer[/button]

If you have in business for a while, chances are you have some assets. These can be physical, financial, and informational. Sometimes we are so focused on building our business that we forget about or neglect those who got us where we are today. Some of these assets can often be unused for years, but all is not lost. You can reclaim relationships with past clients with a few small steps. Not all customers may be a good fit for your business today, but why not try to reconnect?

In this episode, we will talk about how to use your records from your accounting system to generate new leads from old customers. It could be direct sales or referrals. Either way, it pays to reconnect!

Jaime Jay is a starter geek that loves building businesses, websites, and playing hockey. He enjoys hockey so much that he integrates his passion for the sport into his businesses as often as he can. His main goal is to help provide solutions to the many challenges entrepreneurs, small and medium-sized business have with their online brand experience.

[button link="http://bottleneck.online" window="yes"]Check Out Jaime's Special Offer[/button]

Marketing is a part of running a business, but people often get confused by promises... "We can make you number on on Google", "We can get you more traffic to your website", "We can help you grow your business". But what really matters is the bottom line. Will these promises result in increased income? We all seek the truth but sometimes it's buried in a pile of promises. Many marketers will try to convince you that they have the answers, but it's up to you to form the questions.

In this episode, we will discuss five marketing truths that I have learned over the years that has helped me and my clients see actual returns on our investments in time and money. It's all about investment and getting a return on that investment that increases your bottom line!

Part 2 of 2

David Garfinkel is best-selling author of Breakthrough Copywriting and a professional copywriting coach. He works directly with business owners, staff copywriters in direct response businesses, and freelance direct response copywriters.

He is widely known in his industry as “the world’s greatest copywriting coach.”

Previously, David was a magazine editor in New York for McGraw-Hill, and San Francisco Bureau Chief of McGraw-Hill World News. He has been featured in The Wall Street Journal, Entrepreneur Magazine, Sales and Marketing Management, Forbes.com, and many other publications.

One of David's clients is Jonathan Christian Hudson, CEO of The Hero Company, an info-publisher with 20 employees. Jonathan recently wrote in a blog post that most of the consultants and coaches he had hired had cost him money… and I’m quoting here:

“In fact, the ONLY coaching investment I’ve ever made with a real ROI was with David Garfinkel, who taught me copywriting (and arguably, that investment paid for all the rest of these guys!).”

[button link="http://www.jch.me/7-mistakes-that-cost-me-over-half-a-million-dollars/" window="yes"]Read More[/button]

Jonathan also hired David to mentor five of his own staff copywriters.

David's largest client is Agora Financial, a nine-figure division of the Agora family of publishing companies. In addition, David works with about a dozen other companies and freelancers as a copywriting coach.

David offers three services to businesses and individuals: Coaching for Copywriters; Copywriting Coaching for Business Owners, and Copy Critiques.

As a copywriter and marketing consultant himself, David has helped businesses in more than 100 industries over the past 30 years. David's most successful sales letter, for a six-person company, brought in $40 million in sales.

David dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

[button link="http://baconpodcast.com/dollar-special/"]READ MORE >[/button]

In the social media classes and boot camps I teach... people are confused.  They don't understand why everything they have been taught about getting fans to their business pages has not paid off in new clients and increased business. That is because social media has evolved since last week, and since what they have been taught last year! Facebook no longer shows business and brand page content in feeds. LinkedIn has replaced PULSE with something called articles. The landscape changes and no one explains to you how or why?

In this episode, I use history for the world of are to explain the evolution of social media and what it means to your business! It's about relationships, content marketing, and then why and how you need to pay to get your content seen via advertising to your audience!