The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Kellan Fluckiger is a 30 year veteran executive and leader. He has occupied C-level positions in the United States and Canada.

His main focus for the last eight years is helping entrepreneurs and other high performers achieve results which they previously considered impossible.

Kellan does this by helping them change how they show up in their own life and in their business…

He has clients around the world who regularly achieve extraordinary results in business growth and personal development.

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I have to assume you are in some kind of business and you know what services you provide. Then I want to help you think a little differently. No matter what business you are in I believe that you are in more than just your business, but five other businesses as well. Business is made up of many parts: receivables, payables, inventory, human resources, sales, marketing, and much more depending on the size of your business.

I would like to present to you a new perspective on five parts that I think every business has:

* Relationships

* Information

* Education

* Customer Service

* Success

In this episode, I will outline how these five businesses activities are a part of every business, no matter what you do. Which ones resonate the most with you, and which ones are you missing out on?

Terri is a business mentoring expert and the Chief Heartrepreneur® at Heartrepreneur® LLC. She is a best-selling author, keynote speaker, radio host, and appears regularly in the media as a business coaching and consulting expert.

Terri got fed up with how business was treating prospects, customers, employees, and vendors and decided to shift the business mindset and created the term Heartrepreneur® to overhaul how we do business today. Dr. Levine is disrupting how business owners communicate, sell, and market their businesses.

Her programs range from business coaching and business consulting, business training seminars for business owners, business coaching training programs to develop coaching skills, creating professional training courses for others in the field of business coaching and providing additional products and services to companies seeking support to become Heartrepreneur® based businesses.

She is shifting how business is done today and her heart-to-heart proprietary Heartrepreneur® based strategies are taking off like crazy.  Her bestselling book, “Turbocharge How to Transform Your Business As a Heartrepreneur®” became an instant best seller among business owners around the globe.

All of Terri’s Heartrepreneur® programs shift leaders, employees, business owners, and entrepreneurs to a place of complete authenticity, transparency, and into heart-based communication.

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Are you one of those people that have a tough time creating your own marketing messages? I am! It's been five years since I updated my website content which makes me truly the Cobbler who's kids who have holes in their shoes.

I recommend that you do a complete website refresh every three years, but it may make sense to review your website content at least once a year (if not as often as quarterly). You want to make sure that your content informs, educates, but more importantly, creates a sense of empathy with your clients and potential clients.

There are five steps to doing this:

* Understand Their Problem

* Take Clients Through The Journey

* Outline Your Solutions

* Show them Where They Are, And Where They Will Be

* Deliver On Your Promises

In this episode, I will outline these steps and hopefully help you to understand how by creating empathetic messages can help you grow your business, and help clients solve their problems at the same time!

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed.

He is an electrical engineer, media technologist, computer programmer, hardware salesman, a software marketer, and business owner who works with leaders who must develop the best way to bring in the right customers, fast!

Mark wrote 13 books and sales guides targeting government, educational, healthcare and the private sector, including three with Guerrilla Marketing author, Jay Conrad Levinson. He has authored more than 400 magazine articles.

With his engineering, sales, and business background, he can teach information in a way that customers, sales people, and management understand so that they can clearly communicate with their customers.

Creates powerful and innovative sales channel tools, combining product knowledge with proven sales skills. Creates custom white papers and books to sell technology to top management. Delivered thousands of speeches on selling.

Making progress in business is a process. Making greater profits is the reward. It takes more than wishing and hoping... it takes a plan and it takes getting help.

I started this podcast over 2 1/2 years ago. It started out with only 111 listeners the first month. Then it almost doubled every single month and topped out at almost 3,000 listeners. Then it fell back to 1,000 and remained there and a little more for months. In this leveling out period, most people would say "OK, this is not working", but I did not give up!

Most people would quit and move on, but I had faith and feedback that said: "Keep Going". Then out of the blue, it started to double. Then two and 1/2 years later the number started to almost double every month to the point that it has really taken off!

The 3 "C's that have gotten me there is Content, Consistency, and (3 more "C"s that equate to getting help).  In this podcast, I will take you on that adventure and how it's helped my clients businesses and my business grow into the business I believe it could be!

P.S. Thanks for all your support. I would LOVE IT if you would be kind enough to give us a review on iTunes! You are the reason I work so hard to provide you with consistent new content every week and more! - Start HERE - View in iTunes and leave your review there or in the Podcast App by searching Bacon Podcast, Reviews, and Write A Review! THANKS!

Cloris Kylie, Marketing MBA, helps you build authority and attract the right clients online and offline. She shows you how to leverage connections with influencers and leaders of marketing platforms so that you can grow a magnificent business that produces positive impact and growing revenue.

A sought-after speaker, trainer, and author, Cloris has been featured on network television, and on top-ranked podcasts and YouTube shows, including the #1 podcast for entrepreneurs, "Entrepreneur On Fire." Cloris's articles have been published on websites with millions of followers, such as TinyBuddha, MindBodyGreen, and Addicted2Success.

Starting from scratch, Cloris has grown a large network of influencers, who have played an essential role in the growth of her coaching and consulting business.

She has interviewed best-selling authors and world-class entrepreneurs such as Chris Brogan, Dorie Clark, Neil Patel, Mel Abraham, and Serena, Saje and Skye Dyer, the 3 daughters of Dr. Wayne W. Dyer.

Cloris's unique background in industrial engineering and marketing allows her to design efficient and effective solutions for her clients, but Cloris knows you need more than tactics to succeed. That's why she also empowers you to, as she says, “Reveal your magnificence.”

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If you want to get your customers attention and appeal to their hearts, you have to communicate with them in the way they want to be communicated to. There are three podcasts that I think could help your wrap your arms and head abound what I will be discussing here today (but listen after you listen to this one first).

The first two are from David Garfinkel - Episode 235 & 237 and Michael Hauge - Episode 267.

In this episode, we will explore to get your audience emotionally connected with your messages (to love them) and how to get them on board with your options and solutions. It starts with helping them first know that they have a problem, how to get them to envision how good their lives will be, and how to create a value proposition that gets them to take action.

I’m an obsessive perfectionist, high-performer, and former lawyer.  I know what it’s like to succeed easily and quickly. To blindly put my happiness in the hands of achievement. I’m an obsessive perfectionist, high-performer, and former lawyer.  I know what it’s like to succeed easily and quickly. To blindly put my happiness in the hands of achievement.

All the success, money and possessions in the world couldn’t cure my boredom. Couldn’t produce a loving, intimate relationship with my wife…and definitely couldn’t fulfill me.

The first time I was powerfully coached, I was told that the package looked great. I was charming, handsome, witty, well-spoken, educated, and brilliant.

And I was like a shiny new iPhone. I was entertaining, and people loved to play with me.

But then they’d set me down and go have a beer with their friends, because those were the people that they could relate to.

* I had no capacity for authenticity or vulnerability.

* No ability to allow for, or to create, intimacy.

* I was married to a woman I loved, and even she was held at arm’s length.

* On some level, I knew that I was never alone, but often felt lonely.

* I couldn’t keep on this path.

I had to let go of knowing all of the answers (or doing the research and discovering them myself), and allow another human to impact me — deeply.

That person became my first coach. In that journey, I’ve had to learn how to:

* Experience my feelings (I have tear ducts?)

* Open my heart (The ability to love more deeply also means allowing your heart to be broken)

* Let go of my propensity for being right (Because as long as you know all the answers, no one can ever truly impact you); and

* Re-discover the passion that is my birthright

And what I’ve discovered is that behind our fears lie our greatest desires. I help the smartest people in the room uncover those desires, confront hidden fears, and create a new adventure.

We’re not going for incremental improvement and feeling “better”.

We’re going a place your brain alone cannot get you. We’re playing to have you transform your life into one that you love, forever.

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There are many ways to develop and design websites. There are many people who design and develop websites... designers, developers, IT professionals, marketing agencies, advertising agencies and so on. All have their pluses and minuses. Heck, I have seen websites developed by the neighbor's, kids, and the dog! Bottom line if it works for you, it's OK. But more importantly... is it working for your audience?

In a meeting I had with a potential client today, she was asking about those long and scrolling websites that I call one-pagers. They have a purpose and a place, but again it depends on your audience and their surfing habits and needs.

In this episode, I will discuss the benefits, pitfalls, and differences between traditional websites (with tabs and menus) and those one-pagers. Also we will discuss the data behind website usage and why you may want to choose one over the other (depending on your goals and audience).