The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed.

He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best way to bring in the right customers, fast!

Mark wrote 13 books and sales guides targeting government, educational, healthcare and the private sector, including three with Guerrilla Marketing author, Jay Conrad Levinson. He has authored more than 400 magazine articles.

With his engineering, sales, and business background, he can teach information in a way that customers, sales people, and management understand so that they can clearly communicate with their customers.

Creates powerful and innovative sales channel tools, combining product knowledge with proven sales skills. Creates custom white papers and books to sell technology to top management. Delivered thousands of speeches on selling.

Mark dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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There is this great book called "Blue Ocean Strategy" that talks about not being in the space where all the sharks are feeding but go to the 'Blue Ocean' where the water is clear and there is less competition for food (clients). What you have to do is be disruptive, or become different enough so people will stand up and take notice. Then you have to make it super clear as to how this benefits them. Turning chaos into calm is all about giving people the opportunity to understand their needs, wants, and desires, and give them clarity as to what their options are and how and why you can be a positive solution to their needs.

In this episode, we will explore how to use disruption and chaos for potential clients and customers, and then converting that into calm and clarity for your business.

After serving nine years as a US Army at various assignments around the world , Fa rah held various management IT positions in Chicago for both the federal government and the private sector.  When the high-tech bubble burst in  the 2008, he re-tooled and returned to his passion as a radio journalist in Illinois’ Capitol City.

In that highly competitive industry, Kirk was a sought-after journalist and talk show talent. Various positions included Bureau Capitol  Chief, Senior Correspondent, News Anchor, and Talk Show Host .With a reputation  as a “straight shooter” with street savvy and a common sensibility, Farah developed the trust of many state and local officials and business leaders.  Because of his of dedication to his craft, he’s even managed to pick up a few industry awards.  Kirk has also hosted daily opinion-driven talk shows, covering everything from politics to current affairs and lifestyle trends.

The father of three adult sons, Farah currently resides in Springfield, Illinois.

Kirk dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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There are three common business mistakes we all see a loy of people making. Some people only want to be their brand and not themselves. You see them all the time trying to sell their crap rather than trying to create relationships. Some people try to look bigger than they really are. Big businesses are in the customer service business, while small businesses are in the relationship business. Finally, people take it too far and share too much information. You can't be too personal or let your opinions create divisiveness.

In this episode, I will share some personal stories and some advice how to keep social networking social and building your business by just being you!

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Paul Evans helps companies discover, develop and deploy their core message. He been an entrepreneur owner for 27 years and started 8 businesses. He loves bacon as much as Brian.

While most training companies focus only on the bottom line, Paul helps entrepreneurs, like yourself, create a complete lifestyle business. You should be able to measure your success by the amount of freedom and enjoyment you have, instead of just the amount of money you have made.

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Paul dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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Every business could use more clients.  If you have too many send some our way! Many businesses fall for the tactic du jour. Let's try some Facebook or Google Ads. Let do some webinars or seminars. These tactics can work, but there are some core business principles that may help you become more effective and successful.

In this episode, we will explore 5 principles that have helped me grow my business, and I have taught other to help them grow their businesses.

* Spend $1 To Make $2

* Know Your Numbers

* The Relationship Business

* Follow Up & Follow Through

* Share Your Best

MoniQue “Q” Hoffman (QtheChef) is a Restaurant and Hospitality Marketing Specialist and serial entrepreneur. Q has over 14 years of experience in business and sales and is passionate about food, health and nutrition, food politics, as well as educating the community about a variety of edible-related topics.

Along with her enthusiasm for everything food-related, she designed an outlet to promote restaurants, hotels, as well as other businesses through QtheBrand. This company offers social media marketing, search engine optimization, website design and development, as well as graphic design, branding, and public relations. Q’s background in Culinary Arts, from Le Cordon Bleu and Nutrition Communication degree from Arizona State University, combined with her hospitality experience, have provided her with a solid foundation for marketing the greatest industry to the masses.

Q’s newest venture, Qapproved, stems from her constant food allergy struggles while dining out. As a result, she created a one-of-a-kind concept that promotes responsible food service and handling, while simplifying the dining process for consumers. Both parties are rewarded through the publication of a safe network of Qapproved eateries.

Q, a woman of many traits, prides herself on creating only the best for her clients, and continues to stay abreast of the newest trends and research in the hospitality industry and the world of nutrition. Q aims to make a long-lasting impact on society through innovation, through progression, and through Tweeting.

 

MoniQue dropped additional knowledge bombs of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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What is your most valuable asset? Some may say it's your house or your car? Others may say it's your health! In business, I would say it's your reputation. Are you protecting your reputation? When was the last time you Googled yourself and your business? What did you find? Hopefully, it's all good, but make sure you check pages 5, 6 and so on!

What I want to encourage you to do is OWN YOUR MEDIA. That means purchasing your domain names and web-hosting, and not letting anyone else controlling it for you. They can manage it with you.

In this episode, we will explore some reasons why it's important for you to be in control and OWN YOU OWN MEDIA!

Saba Sedighi is a results driven Marketing Strategist, Content Creator, Speaker and Course Instructor. By utilizing her excellent verbal and written communication skills, she takes on an innovative approach towards social selling to connect brands with their audience. Tech savvy, with a broad understanding of social media and influencer marketing, Saba delivers her clients with insightful strategies that help them cut through the noise. She has spoken at numerous conferences such as Social Media Marketing World and National Association of Broadcasters.

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Saba dropped additional knowledge bombs of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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The only constant, in the social media world, is change. Platforms come and go and then the remaining ones start to morph. Instagram is starting to morph info Snapchat. Facebook is the new hot go-to tool for live video. Google Hangouts is no more but Google is adding live video chatting like Apple Facetime. So how do you keep up with all this new stuff and how stuff you are using today is gone tomorrow?

In this episode, we will some ideas how you can make the most of all these new tools in your business.