The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Al Ritter is a management consultant, professional speaker, and best-selling author. As founder and president of Ritter Consulting Group, Al has consulted for more than 20 years with thousands of leaders in a variety of industries, both in the U.S. and overseas. He personally works with CEOs, managers, and teams committed to achieving breakthrough results.

Al is a highly sought after speaker known for inspiring and motivating his audiences. Al’s straight-from-the-heart style, coupled with his experience as a leadership, team development, culture and large-scale consultant, result in the delivery of speeches that equip and motivate leaders to drive significant change in their organizations.

Before establishing Ritter Consulting Group, Al’s noteworthy career included C- and senior-level positions at Accenture, Citigroup, and Swift & Company, as well as marketing and operations positions with PepsiCo.

Al earned his B.A. in Economics from the University of Connecticut, and an M.B.A. from the Amos Tuck School of Dartmouth College. He played basketball and baseball in college, and continues to stay in shape by training for and participating in two or three triathlons a year.

Al is also an avid reader, always interested in sharing books he’s found valuable. (Current favorites include The Power of TED – The Empowerment Dynamic, by David Emerald; Shells, by Steve Heronemus; The Boys in the Boat, by Daniel James Brown; and Give and Take, by Adam Grant.)

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Al dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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I never really understood the value of coaching. I have done work for multiple coaches but they were more generalists. Then I discovered coaches that helped me with very specific skills, speaking, sales, marketing funnels, Facebook advertising, and business coaching (specific to growth).

Now, after working with a handful of coaches who had specific skills that I needed to learn, I now can see the value. They have helped me increase business, focus on what's important, and grow my bottom line.

In this episode I will share my lessons learned and what I call the 4 M's of coaching:

* Mindset - Clarity

* Methodology - Executing A Plan

* Mastermind - Brainstorming

* Measurables - Goals & Progress

* Money - Return On Investment

Finally, I will share a case study of a client of mine who has grown his business by 50% each year for the last 4 years with only 6 months of marketing coaching.

Pat Iyer MSN RN LNCC is a medical liability expert, professional speaker, author, and coach. She works with healthcare providers who want to reduce risks and improve patient safety.

LNCC is the certification granted by the American Association of Legal Nurse Consultants and is the only legal nurse consulting certification which meets the standards of the American Board of Nursing Specialties. It is awarded to experienced legal nurse consultants who meet a practice requirement and pass a rigorous exam.

In 1989, Pat established Med League Support Services, an independent legal nurse consulting firm. As a result of reviewing thousands of medical records and talking with attorneys about thousands of cases, she developed deep expertise in the concepts of medical liability and patient safety: from the labor and delivery site to the nursing home, from the emergency department to the ICU, from the outpatient surgery center to the dialysis center, and everywhere in between.

She served on the Board of Directors of the American Association of Legal Nurse Consultants including one year as national president. She sold Med League in 2015 and now devotes her time to coaching, writing, and professional speaking.

Pat is the author or editor of over 800 books, chapters, case studies, articles or online courses. Her publications have been read by thousands of people. Pat presents onsite programs, virtual presentations, and podcasts. She is the moderator of podcasts for the Physician-Patient Alliance for Health and Safety.

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Pat dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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There are certain tools that help me run my business more efficiently and more effectively, and I think they can help you also. In this podcast, I will explore three of my favorites:

* Evernote - Free or $69.99 a year for the Premium version - Evernote is like carrying a digital notebook on all your devices. The FREE version let's you access two devices while the paid version let's you access unlimited devices and has more advanced features. - Learn More Click Here. (enter your email to invite yourself to try it for free).

* Canva - Free and $1 per image - Canva is a FREE graphics program to create a wide variety of images. Templates include Facebook and Twitter headers, social media posts, documents, ebooks and so much more. The do offer free design templates and some free images, but you have to pay for some of the more creative images (but only $1).

* Acuity Scheduling - Free or $10 per month (www.brianloves.info/acuity) - Acuity is one of the most integrated and robust scheduling programs out there. It works with Google, Outlook, and Mac calendars. It also integrates with most email programs (Aweber, MailChimp, etc.), payment systems (PayPal, Square, Stripe), And Meeting Platforms (GoToMeeting, Zoom) and more. They offer a 14 day Free Trial.

To learn more about the BaconWeekly Mastermind - Click Below

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Phil Gerbyshak believes in the power of social selling, leadership, and connection. With a unique speaking style—part sales expert, part entertainer—Phil keeps his audiences awake and engaged while providing actionable steps to bring in more leads, more referrals, and more business. If he’s not traveling, speaking, or making new connections, Phil writes. He’s published 5 books, including 10 Ways to Make It Great and #TwitterWorks, more than 2,500 articles, and been interviewed by the Wall Street Journal, USA Today, Financial Times, and more.

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Phil dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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Welcome to Episode 200... It's been almost 2 years since I started the Bacon Podcast. One of the things I love about this podcast is interviewing some incredible guests. You get to listen in on my conversations with people who I want to learn from and you get the opportunity to learn along with me for free!

I would love for you to listen to all of the almost 100 experts and hope you will... but I wanted to give you some of my favorites. I love them all, but here is my list.

Episode 41 – Bright Shiny Object Syndrome with Kelly McCausey

Episode 49 – Overcoming Overwhelm with Karolyn Blume

Episode 57 – Joint Ventures with Gina Gaudio Graves

Episode 85 – Using Interviews To Grow Your Business with Esther Kiss

Episode 101 – Analytics and Measuring Milestones with Andy Crestodina

Episode 113 – Sales Letters & Sales Pages with Armand Morin

Episode 131 – The New Game Of Selling with Mitch Axelrod

Episode 155 – Content Marketing with Brad Gosse

Episode 171 – Breaking Through With Coaching & EFT (Emotional Freedom Technique) with Marla Tabaka

Episode 197 – How To Eat An Elephant & Land A Whale with Mark S. A. Smith

Bonus

Episode 67 – Storytelling In Marketing with Michael Hauge

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Use the Coupon Code: BACON to Save Over 75%

 

Called a “Force of Nature” and trendsetter in the coaching industry because of her fearless approach to innovation, Wendy Y. Bailey has been supporting entrepreneurs, coaches, speakers, trainers and consultants for fourteen years. She is a sought-after coach and sales speaker for her fierce and dynamic dedication to inspiring individuals, groups and organizations to create extraordinary financial results. Affectionately called “WendyY” by her clients, business associates and colleagues, she is an internationally known thought leader and has made a global impact in coaching as an innovative CEO and mentor coach across the US and in countries like the UK and Italy.

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Wendy Y dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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Relationship Marketing is defined on Wikipedia as "a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a focus on sales transactions.". In my first book "It's Not About You, It's About Bacon! Relationship Marketing In A Social Media World!", I talk about and define Know, Like, and Trust! Relationship Marketing is also about you and your personal brand. You have to be authentic and be conscious of your audience when it comes to using social media to building your personal and business brands.

In this episode, we will explore how you can use Relationship Marketing to build and expand your business through growing personal relationships both face-to-face and online!

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed.

He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best way to bring in the right customers, fast!

Mark wrote 13 books and sales guides targeting government, educational, healthcare and the private sector, including three with Guerrilla Marketing author, Jay Conrad Levinson. He has authored more than 400 magazine articles.

With his engineering, sales, and business background, he can teach information in a way that customers, sales people, and management understand so that they can clearly communicate with their customers.

Creates powerful and innovative sales channel tools, combining product knowledge with proven sales skills. Creates custom white papers and books to sell technology to top management. Delivered thousands of speeches on selling.

Mark dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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The biggest asset you have in your business (aside from you) is data! Knowing your numbers is key to running your business and doing your best to predict the future.

Google Analytics is a stalworth in measuring traffic to your website because so many people use it. It has become the de-facto tool and a solid benchmark for website traffic. In this episode, I will explore the 3 most common mistakes I see people making with analytics

* Not checking it enough - you need to check it more often than just once a month!

* Not digging deep enough - only looking at the basics!

* Digging too deep - not working on what matters to YOUR business!

Learn how to make the most of Google Analytics for your business.