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The Balanced Business Owner episodes
- Creating Your Sales Funnel In Phases
You already have a lot going on in your life and business, and when you decide to begin the process of creating your first scalable offer, you’ll have even more going on in your life and business. It’s important to plan - in phases - your sales funnel, so you can manage everything without overwhelm.
In my own business, I recently planned my sales funnel for my group coaching program in two phases. Listen to this podcast episode to hear the details of both of these phases. Use this as inspiration for your own sales funnel.
The goal is to keep it simple in phase one, to get your first scalable offer out there in the market, and to adjust everything as you learn more from your paying clients. Planning everything in phases is super helpful in reducing any overwhelm you might be feeling, and get yourself moving forward.
What You’ll Learn:
- How to introduce your new offer to your audience and reduce confusion
- An example of a sales funnel I’m creating in my business in two phases
- Creating different phases of your sales funnel will help you as a business owner and your audience
- How to drive traffic to your website to get more leads for your business
- Keep your first sales funnel simple, and add more to it later on, if necessary
- Look at the data along the way to help you make decisions that make sense for your business, your clients, and your audience
- When you create your sales funnel, think through the client experience in terms of the thoughts, feelings, and actions they’ll experience at each step along the way
- Sales funnels are meant to show people the value of your program and how they can get the result they want by investing in your program, they aren’t meant to try to convince people to purchase something they don’t want
Work With Me
- Want to work with me? Click here to learn how to work with me.
- Want my free training? Click here to get my free training Simple Shifts. Inside you’ll learn a mix of simple scheduling and mindset shifts that will help you get on the roadmap to work-life balance.
Support This Podcast
Thanks for listening. I hope you enjoyed this podcast episode. Please subscribe, rate, and review!
Subscribing, rating, and reviewing this podcast will help other people discover it and will motivate me to create more episodes. I really appreciate you taking time to do that.
19 min - Dealing With Self-Doubt As A Business Owner
When you want to grow your business by creating a scalable offer, you will feel self-doubt and imposter syndrome. But those emotions don’t have to stop you in your tracks.
Start by reminding yourself that creating a scalable offer isn’t your only option. There are four main ways you can grow your business…you can raise your prices, sign more clients, hire people and build a team, create your scalable offer, or a combination of these options.
If you know that creating a scalable offer is the right decision for you and your business, dealing with that self-doubt and imposter syndrome is necessary and will help you naturally want to take action towards your goals.
Listen to this podcast episode to learn 3 ways you can deal with self-doubt and imposter syndrome, so you can move forward and create your scalable offer.
You’ll hear how reminding yourself of your previous education, experience, and qualifications, as it relates to the scalable offer you want to create, will help you build your confidence.
You’ll hear how important it is to read your client testimonials to yourself to remember how important your work is, and how much of an impact your work has on other people’s lives.
You’ll also hear how every entrepreneur experiences these emotions when they’re creating a scalable offer. Simply allowing these emotions to be there, but not allowing them to stop you from taking action, is key. Having support from other business owners going through the same thing can really help.
What You’ll Learn:
- When we feel self-doubt and imposter syndrome in our businesses
- Your four main options for continuing to grow your business when you’ve reached your maximum capacity with private clients (raise your prices, sign more clients, hire people and build a team, or create a scalable offer)
- Self-doubt and imposter syndrome may be stopping you from making a decision to create your scalable offer
- Three ways to deal with self-doubt and imposter syndrome so you can create your scalable offer (remind yourself of your previous education, experience, and qualifications; read the client testimonials you’ve received from current and past clients; understand self-doubt and imposter syndrome are normal and common)
- My clients and I are also feeling self-doubt and imposter syndrome as we create our own scalable offers, so you’re not alone
Work With Me
- Want to work with me? Click here to learn how to work with me.
- Want my free training? Click here to get my free training Simple Shifts. Inside you’ll learn a mix of simple scheduling and mindset shifts that will help you get on the roadmap to work-life balance.
Support This Podcast
Thanks for listening. I hope you enjoyed this podcast episode. Please subscribe, rate, and review!
Subscribing, rating, and reviewing this podcast will help other people discover it and will motivate me to create more episodes. I really appreciate you taking time to do that.
26 min - Sign Consistent Clients Using SEO (Guest Stephen Gardner)
One of the biggest complaints I hear from business owners is the amount of time and energy they spend on creating content for their marketing - more specifically, content they feel like no one is seeing. This can feel very frustrating!
Listen to this podcast episode as Andrea talks with Search Engine Optimization (SEO) Consultant Stephen Gardner. Stephen shares some of his vast knowledge of technology by teaching you the basics of how to use SEO in your business, so people actually see your content and become your customer.
Online business is hard, but if you’re in it for the long term, SEO can be a great strategy for you to get website traffic, show up as an authority online in your industry, and ultimately sign consistent clients.
What You’ll Learn:
- What SEO is
- How to use SEO to get more eyeballs on your content
- The formula for getting more traffic to your website
- What content is SEO friendly and what content isn’t
- How Google and other search engines crawl your website
- How you can get your time back by using SEO to guide your content creation
- Who should invest in SEO and who shouldn’t
- A “secret” way to let SEO work for you (hint: syndication!)
Work With Me
- Want to work with me? Click here to learn how to work with me.
- Want my free training? Click here to get my free training Simple Shifts. Inside you’ll learn a mix of simple scheduling and mindset shifts that will help you get on the roadmap to work-life balance.
Learn More About Stephen Gardner:
Stephen Gardner is the CEO of eCompany Solutions.
eCompany Solutions is a digital marketing consultancy specializing in helping coaches, consultants, & experts grow their website traffic, online leads, and sales through SEO, website design and optimization & sales funnels.
CLICK HERE for Stephen’s website.
CLICK HERE to book a discovery call with Stephen.
CLICK HERE to learn more about Stephen.
Resources Mentioned By Stephen:
CLICK HERE to check the broken links on your website.
CLICK HERE to learn more about ubersuggest for SEO. (There are free and paid versions available.)
Support This Podcast
Thanks for listening. I hope you enjoyed this podcast episode. Please subscribe, rate, and review!
Subscribing, rating, and reviewing this podcast will help other people discover it and will motivate me to create more episodes. I really appreciate you taking time to do that.
33 min - Intuitive Business Growth Strategies
There are a million different ways you could grow your business. There isn’t one right or wrong way. But if you’re following other online business owners who have reached the level of success you want to reach, and they’re teaching you the step-by-step way they did it, you might be trying to build your business in the exact same way they did. Like a business-in-a-box or plug-n-play situation.
The problem is…when you do this, you’ll likely feel confused, stuck, or unsure somewhere along the way, and you may not fully understand why.
I’ll tell you why right now…
Something that entrepreneur taught you felt different than what you instinctively would do. Something felt misaligned or against your business or personal values.
This is why I teach my clients to use intuitive business growth strategies, which are a combination of your intuition and solid business growth strategies. When you build your business this way, you will feel good about the work you’re doing. You will feel in alignment. You will feel in sync with your business and personal values.
Listen to this podcast episode and learn more about intuitive business growth strategies and how you can apply them to your business today.
What You’ll Learn:
- Why this is important to your business success
- Why you feel confused or stuck when you try to implement what you’ve learned in a business course or training program taught by one of your mentors or another entrepreneur
- What intuitive business growth strategies are
- How to apply intuitive business growth strategies to your marketing, sales, product or service, client delivery, and operations
Work With Me
- Want to work with me? Click here to learn how to work with me.
- Want my free training? Click here to get my free training Simple Shifts. Inside you’ll learn a mix of simple scheduling and mindset shifts that will help you get on the roadmap to work-life balance.
Support This Podcast
Thanks for listening. I hope you enjoyed this podcast episode. Please subscribe, rate, and review!
Subscribing, rating, and reviewing this podcast will help other people discover it and will motivate me to create more episodes. I really appreciate you taking time to do that.
21 min - When To Create A New Offer In Your Business
When you don’t have the capacity to work with another private client, you will start to look for new ways to continue growing your business. You could increase your prices, increase the number of clients you work with, hire help, or create a new scalable offer.
Listen to this podcast episode to hear my advice on when to create a new scalable offer and exactly how to do it. My advice on this topic is different from the advice I hear out there, and it might be different than what you’ve heard too, but I explain why in this episode.
Whether you decide to create your new scalable offer or not, you’ll want to hear this episode, because I share my step-by-step process for actually doing the work to create it! Knowing this process will help you make your decision and it will help you to understand what you’re getting into if you decide to go for it.
If you feel a little stuck in your business and indecision about what to do next, hit play now!
What You’ll Learn:
- Many people teach that you shouldn’t create a new offer in your business until you’ve mastered one offer, and although that’s a good strategy, it’s not the only strategy - you can actually create your new scalable offer anytime you want!
- When you’re thinking about growing your business, you will likely consider increasing your prices, increasing the number of clients you work with, hiring help, and creating a new scalable offer.
- When you’re trying to make your decision about what to do next, ask yourself, “What’s best for me AND my clients?”
- If you decide to create a new scalable offer, here’s the process I recommend: create your vision, achieve work-life balance, get clear on who your ideal client is and the result they’ll get from your new scalable offer (your program), organize your teachings into a process, design and create your program, launch your new program using intuitive business growth strategies, master your marketing and sales, and ultimately transform your life and business.
Work With Me
- Want to work with me? Click here to learn how to work with me.
- Want my free training? Click here to get my free training Simple Shifts. Inside you’ll learn a mix of simple scheduling and mindset shifts that will help you get on the roadmap to work-life balance.
Support This Podcast
Thanks for listening. I hope you enjoyed this podcast episode. Please subscribe, rate, and review!
Subscribing, rating, and reviewing this podcast will help other people discover it and will motivate me to create more episodes. I really appreciate you taking time to do that.
26 min - Why Style Matters When You Work Remotely (Guest Sheri Brasier)
You never have to feel frustrated or confused about styling yourself or shopping for new clothes again. Listen to this podcast episode as Andrea talks with Advanced Certified Life and Style Coach Sheri Brasier about how to create your own style personality and style statement - and how knowing them will make shopping easier and more fun.
Listen to this episode to the very end, because you’ll learn specific ways that knowing your own style personality and style statement will help you grow your business with confidence.
You’ll hear us talk about how your style will contribute to how you feel and the energy you bring to your work…which is why style is important even when you work remotely from home. You’ll also hear us talk about how knowing your unique style will help you when it comes to creating your own team, or deciding what your marketing plan will be, or how you’ll organize and systematize things.
You will learn so much about yourself and how you want to run your business in this episode. Hit play now!
What You’ll Learn:
- Why it’s important to style yourself in a way that feels like you, and not an imposter, especially as a business owner.
- What the four style personalities are (visionary, nurturer, risk taker, and truth seeker) and how to determine what yours is.
- How to create your style statement and know your color pallet, so shopping online or in person in your specific season becomes quicker and easier.
- The four style personalities each match up with an element from nature, which could explain your primary and secondary energy in life and business…the visionary is air, nurturer is water, risk taker is fire, and truth seeker is earth.
- Your secondary personality type usually supports your primary personality type, except when you’re in pursuit of a goal when your secondary personality type will usually take the lead.
- The benefits to both your life and business when you know your style personality and style statement.
- The type of clothes everyone needs to have in their closet at all times.
Work With Me
- Want to work with me? Click here to learn how to work with me.
- Want my free training? Click here to get my free training Simple Shifts. Inside you’ll learn a mix of simple scheduling and mindset shifts that will help you get on the roadmap to work-life balance.
Learn More About Sheri Brasier:
Sheri Brasier is a boy mom, wife, and entrepreneur.
When she’s not changing women’s lives by infusing self belief, you can find her with a Diet Coke in hand usually snuggled up on the couch with her electric blanket amongst her family with a book on audible in her AirPods.
Sheri knows what it’s like to stand in the dressing room with piles of clothes that don’t fit and feeling frustrated, defeated, and not good enough as you walk out of the store empty handed. No one should go through that.
She is a seasoned Hair Stylist, Wardrobe Stylist, Life & Style Coach and her passion is helping women see their divine strengths & value and create self confidence on the inside and then helping them dress that way on the outside. From discovering your style personality, finding the right colors, design, and fit of clothing, to the best hairstyle for you, and feeling deserving of it all, Sheri can help you.
CLICK HERE for Sheri’s website.
CLICK HERE to connect with Sheri on Instagram.
CLICK HERE to connect with Sheri on Facebook.
CLICK HERE to listen to the Creating Unshakeable Self Confidence Podcast hosted by Sheri.
Support This Podcast
Thanks for listening. I hope you enjoyed this podcast episode. Please subscribe, rate, and review!
Subscribing, rating, and reviewing this podcast will help other people discover it and will motivate me to create more episodes. I really appreciate you taking time to do that.
47 min - Get Projects Done Without Overwhelm
There are times in our lives when we have a lot of open projects and things going on. In my own life right now, I’ve got several house projects open (including a kitchen remodel), I’ve got young kids who will be home a lot this summer, and I’ve got several business projects I want to get done. I can easily feel overwhelmed, if I let myself, and so could you.
Listen to this podcast episode as I walk you through my own decision making process for how I’ll balance all of these things. I share my week-by-week plan for how I will create a freebie and email sequence in my business over the next few weeks in order to publish a paid ad the week of July 17th, 2023 that will offer that freebie and will follow up with that email sequence.
You’ll also hear how my week-by-week plan is intentional and will likely get me to my goal of having a relaxed summer with my kids, while still getting a few clients this summer, and preparing to hit the ground running with many new clients when my kids return to school full time in September. You’ll want to take notes!
What You’ll Learn:
- The inspiration for this topic.
- Why it’s important to get clear on your project goals and timeline.
- An example of a business project I’m working on, including my goals and timeline.
- How to create your own project plan.
- My thoughts about how to create a freebie for your business that your ideal clients will actually want.
My Project Plan
In this podcast episode, I shared an example of a business project I’m working on…
I shared my 9-10 week project plan for what I’ll be doing 1-2 hours per week to get paid ads running in my business by July 17th, 2023. The conversation begins at [11:15].
Here’s a breakdown of what I’ll be doing each week.
- [11:38] Week 1: Create my outline for my free course.
- [12:04] Week 2: Record videos for my free course.
- [12:13] Week 3: Edit videos for my free course.
- [12:17] Week 4: Create landing pages where the videos from my free course will be viewed.
- [12:33] Week 5: Write the first draft of my email sequence.
- [12:51] Week 6: Finalize my email sequence.
- [13:20] Week 7: Create the first draft of my paid ad.
- [13:40] Week 8: Finalize my paid ad.
- [14:05] Week 9: Test everything.
- [14:32] Week 10: Start running paid ads.
Work With Me
- Want to work with me? Click here to learn how to work with me.
- Want my free training? Click here to get my free training Simple Shifts. Inside you’ll learn a mix of simple scheduling and mindset shifts that will help you get on the roadmap to work-life balance.
Support This Podcast
Thanks for listening. I hope you enjoyed this podcast episode. Please subscribe, rate, and review!
Subscribing, rating, and reviewing this podcast will help other people discover it and will motivate me to create more episodes. I really appreciate you taking time to do that.
27 min - Emotions Suck Sometimes
You’ve got your own emotions to deal with, your spouse’s emotions, and your kids’ emotions. It can be really hard! As a business owner, you also have another layer of emotions to deal with when it comes to your business, which can feel like you have an additional family.
Listen to this podcast episode to learn one life coaching tool that can make your emotional life better on a daily basis. This one coaching tool can make your relationship with yourself, your spouse, your kids, and your business so much stronger and more connected. You can also use it to improve the way you feel everyday and the results you’re getting in your life and business.
If you are overworking and not spending a lot of quality time with your family, and tensions are rising, I teach you this one coaching tool by using the scenario of you overworking and avoiding your family as an example.
There is no class in grade school that teaches us about our emotions, how to have healthy relationships, or how to be a business owner. At least there wasn't one in my school. But that doesn’t mean we need to go through our lives feeling confused and out of control. Let this episode teach you what you need to know to understand how your emotions work, how to have healthy relationships, and how to manage your emotions in both your life and business.
What You’ll Learn:
- Where your feelings really come from.
- Why you are taking actions that you DON’T want to take or not taking actions that you DO want to take.
- How to get results in your life and business that you want.
- Why it’s important to feel your emotions, even the negative ones.
- How to stop overworking and spend more quality time with your family.
- One life coaching tool called The Model that teaches us how our circumstances, thoughts, feelings, actions and inactions, and results fit together.
Work With Me
- Want to work with me? Click here to learn how to work with me.
- Want my free training? Click here to get my free training Simple Shifts. Inside you’ll learn a mix of simple scheduling and mindset shifts that will help you get on the roadmap to work-life balance.
Support This Podcast
Thanks for listening. I hope you enjoyed this podcast episode. Please subscribe, rate, and review!
Subscribing, rating, and reviewing this podcast will help other people discover it and will motivate me to create more episodes. I really appreciate you taking time to do that.
26 min - Intuitive Eating Can Make Your Life Easier (Guest Victoria Yates)
How many thoughts each day do you have about food, beverages, your body, your weight, or anything along those lines? If you have more thoughts about these things than you want to have, intuitive eating could be the answer for you.
Listen to this podcast episode as Andrea talks with Intuitive Eating Coach Victoria Yates. You’ll learn what intuitive eating is and how it can make your life easier, so you can focus your precious brain energy on things that matter more to you - like your business, your family, and having fun again!
One of the goals of this podcast is to teach business owners ways they can make their lives easier and the process of managing their business easier. Intuitive eating is definitely one of those ways. If you want to make food easier, you’ll definitely want to hear this conversation.
What You’ll Learn:
- What intuitive eating is.
- The 10 principles of intuitive eating: ditch diet mentality, honor your hunger, make peace with food, challenge the food police, the satisfaction factor, feel your fullness, cope with your emotions without food, respect your body, finding joy with movement, and gentle nutrition.
- How intuitive eating can make your life easier by reducing the time you’re spending thinking about food, beverages, your body, your weight, and everything else along those lines.
- Why getting rid of the food rules you have will help you experience food freedom and how you can do something similar in your business - getting rid of the business rules you have will help you experience business freedom.
Work With Me
- Want to work with me? Click here to learn how to work with me.
- Want my free training? Click here to get my free training Simple Shifts. Inside you’ll learn a mix of simple scheduling and mindset shifts that will help you get on the roadmap to work-life balance.
Learn More About Victoria Yates:
Victoria is an intuitive eating & body image coach for women, specializing in helping women to stop dieting & love their bodies through learning how to eat intuitively.
With all the pressure to eat perfectly & have a perfect body, it’s no wonder that you feel stressed about how you should eat.
Victoria teaches how to have a healthy lifestyle built on the science behind intuitive eating. You don't have to go on a diet to be healthy.
CLICK HERE for Victoria's website.
CLICK HERE to connect with Victoria on Instagram.
CLICK HERE to listen to the Redefining Health Podcast hosted by Victoria.
CLICK HERE to download Victoria's free guide to start eating intuitively.
Support This Podcast
Thanks for listening. I hope you enjoyed this podcast episode. Please subscribe, rate, and review!
Subscribing, rating, and reviewing this podcast will help other people discover it and will motivate me to create more episodes. I really appreciate you taking time to do that.
42 min - Is Work-Life Balance Important?
Is work-life balance important? Sometimes our brains ask questions like this over and over again, which can exhaust us mentally and emotionally. When this happens, the only way to make us feel better is to actually answer the question, but it’s not always as simple as a yes or no.
If you find yourself wondering this, you’ll definitely want to listen to this podcast episode, because I answer this question in detail.
Hit play now and give yourself the gift of an actual answer to the question, “Is work-life balance important?” My answer will surprise you.
What You’ll Learn:
- Why it’s important to answer if work-life balance is important to you or not
- How to figure out why this question is even in your mind in the first place
- How to let go of the idea of work-life balance if it isn’t important to you right now
- What you can do if work-life balance is important to you right now
- The first step towards achieve work-life balance
Resource Mentioned During The Show:
- Podcast Episode #4: My Simple System To Achieve Work-Life Balance
Work With Me
- Want to work with me? Click here to learn how to work with me.
- Want my free training? Click here to get my free training Simple Shifts. Inside you’ll learn a mix of simple scheduling and mindset shifts that will help you get on the roadmap to work-life balance.
Support This Podcast
Thanks for listening. I hope you enjoyed this podcast episode. Please subscribe, rate, and review!
Subscribing, rating, and reviewing this podcast will help other people discover it and will motivate me to create more episodes. I really appreciate you taking time to do that.
16 min
About The Balanced Business Owner
From the publisher's feed
Welcome to the Balanced Business Owner podcast. The world around us isn’t slowing down anytime soon. If you want to avoid trying to keep up and burning yourself out, it’s important to be intentional…
about setting your own pace. In this podcast, you’ll learn practical tools to manage your schedule and mindset, so you can reconnect with your business, your family, and yourself, and feel good about your life. I’m your host, Life and Business Coach, Andrea Scalici. Let’s dive in.