Revenue is down 21.7%, net income down 596%, net profit margin down 734%… so why is their stock up 32.3%??

That's the Barbie effect.

In this episode we're diving into Mattel (NASDAQ: MAT) stocks, and the marketing behind the recent stock surges.

It's worked for Mattel, but what companies hasn't it worked for?

Rob Marfell and Aleks Nikolic dive into past examples of marketing the stock market and the science behind it, to deduce whether this rally will be sustained.

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