BA Brew guest Danny Kalkhoven warns against sticking too strictly to business models (such as the BA Service Framework) and recommends adapting them to context.

Jonathan is impressed by Danny’s inspired analogy – applying a business model without context is like turning up at a building site with a shiny new drill and asking where you can use it.

Danny quotes British Statistician George E.P. Box: ‘All models are wrong, but some are useful’.

And Debbie gets straight to the point with: ‘Always switch your brain on’!

Danny Kalkhoven is a business analyst, consultant and business analysis trainer who lives in the Netherlands. His forthcoming talk at BA Conference Europe 2025 ‘Mind the Gap’ addresses the inevitable gap between business models and real-world business challenges.

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