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  • How DirectTrust Is Vetting Health Apps, Accrediting AI, and Gaps HIPAA Didn't Address

    In this episode, host Sandy Vance welcomes back Kathryn Ayers Wickenhauser, Chief Strategy Officer at DirectTrust, for her third time on the show. This time the conversation goes deeper than ever, covering three major developments: DirectTrust's role in vetting apps for the new CMS Medicare App Library, the launch of a groundbreaking AI accreditation program built on the NIST AI Risk Management Framework, and the urgent but widely misunderstood gap in HIPAA coverage that leaves millions of consumers thinking their health data is protected when it really isn’t. If you work anywhere in the health tech ecosystem, this episode is essential listening.

    In this episode, they talk about:
    • HIPAA only covers covered entities and business associates, meaning most consumer health apps have little obligation to protect your data
    • The CMS Medicare App Library is a vetted directory of trusted digital health apps, and DirectTrust is helping validate which apps earn a spot in it
    • When CMS moves, the rest of the industry follows, making this app library a trust signal far beyond Medicare beneficiaries
    • DirectTrust's AI accreditation program is built on the NIST AI Risk Management Framework and assessed by independent third-party reviewers
    • The program will offer two tiers: a foundational version for organizations early in their AI journey and a comprehensive version for those with greater maturity
    • The four pillars of the AI accreditation program are governance, management, mapping, and measurement
    • AI is unlike any other technology implementation because it touches every aspect of an organization simultaneously
    • DirectTrust's annual conference is October 20th and 21st in Kansas City at the Oracle Innovations Campus
    • A Little About Kathryn:

      Kathryn Ayers Wickenhauser, MBA, FACHDM, CHPC, is Chief Strategy Officer at DirectTrust®, the national non-profit alliance and accreditor building trust in healthcare technology and secure information exchange. With nearly two decades of advancing interoperability, identity, privacy, and technical trust, she leads community engagement, communications, and strategic partnerships, shaping national standards and policy. Kathryn is a recognized thought leader featured in outlets like Healthcare IT Today and Health IT Answers, and under her leadership, DirectTrust has earned multiple HITMC awards, including Marketing Team of the Year in 2025. She has been named among the Top 50 Women Chief Strategy Officers and Becker’s 100 Women in Health IT to Know.

      20 min
    • How Vouched Is Helping Telehealth Providers Verify Patients Without Losing Them

      In this episode, host Sandy Vance chats with Matthew Stern, the CEO at MyStart Health, and

      Nick Mortek, Strategic Consultant at Vouched. They have a practical and energizing conversation about one of the most underestimated problems in telehealth: patient identity verification. Matt built MyStart Health to help patients access GLP-1 medications and other telehealth services, only to discover that a clunky ID upload process was costing him nearly 28% of his patients before they ever got started. Nick and the Vouched team solved that problem in under a month and delivered a 40% net impact to the business. If you are building or running a telehealth product and wondering why your funnel is leaking, this episode has the answer.

      Telehealth funnels bleed revenue at identity verification. Telehealth provider MyStart Health boosted patient intake through passive identity checks with Vouched identity verification, keeping high-intent buyers on their platform.

      In this episode, they talk about:
      • Up to 40 to 50% of telehealth patients drop out of the funnel at the ID upload step alone
      • Vouched runs passive identity verification through 3,000 data providers in under 400 milliseconds
      • MyStart Health saw a 20% increase in front-end conversion and a 20% improvement in backend verification after implementing Vouched
      • The total impact was a 40% net swing to the bottom line in the first month
      • Implementation can take as little as a few days for agile teams and no more than two weeks for larger organizations
      • Patients are more comfortable with low-friction passive verification than with uploading sensitive documents to an unknown system
      • Trust is the real product in telehealth, and every touchpoint in the patient journey either builds it or destroys it
      • The future of healthcare is a personalized, data-rich hub connecting blood work, DNA, connected devices, and medications into one patient experience
      • A Little About Matt and Nick:

        Matthew Stern is the CEO and founder of MyStart Health, a rapidly growing telehealth company focused on improving patient access, engagement, and long-term health outcomes. A seasoned entrepreneur with over 20 years of experience building and scaling businesses across multiple industries, Matthew brings deep expertise in customer acquisition, brand growth, and digital marketing. At MyStart Health, he is pioneering a more personalized, data-driven healthcare experience—leveraging technology, telehealth, and emerging treatments to help patients take greater control of their health and longevity.

        Nick Mortek is a Strategic Consultant at Vouched, where he helps healthcare and digital health organizations implement secure, low-friction identity verification solutions. With a background rooted in financial services and identity technology, Nick specializes in helping companies streamline patient onboarding, reduce fraud, and improve conversion across digital experiences. At Vouched, he works closely with founders and product teams to build trust-driven, HIPAA-compliant verification systems that enhance both security and user experience in the evolving telehealth landscape.

        23 min
      • From Data Chaos to Data Confidence in Healthcare

        Healthcare has more data than any industry in the world—but without trust in that data, it’s almost useless. In this episode, Clay Ritchey, Chief Executive Officer of Verato, breaks down why identity is the missing foundation behind interoperability, AI, and better patient experiences. From fragmented records to failed digital transformation promises, Clay shares how solving “who is who” unlocks everything from improved clinical outcomes to lower costs—and why now is the moment healthcare can finally get it right.

        In this episode, they talk about:
        • Why healthcare generates massive amounts of data but struggles to use it effectively
        • The core problem: lack of trust in data due to poor identity resolution
        • What it means when one patient exists as 10 different records across systems
        • How fragmented identity impacts patient experience and clinical outcomes
        • The connection between clean data and successful AI adoption
        • Why consumers are driving change with higher expectations for digital experiences
        • The role of identity in enabling true interoperability across organizations
        • How Verato creates a single longitudinal view of patients across thousands of data sources
        • The impact of identity on reducing duplicate tests, costs, and delays in care
        • Why this moment—AI + regulation + consumer demand—is a tipping point for healthcare
        • A Little About Clay:

          Clay Ritchey is the Chief Executive Officer of Verato. Clay brings more than 20 years of experience driving growth and innovation in market-leading healthcare technology organizations to Verato. As CEO, Clay is passionate about working with healthcare, life science, and government organizations across the care continuum to transform the way that consumers and patients engage with them to build deeper relationships resulting in improved outcomes and sustainable growth for our customers.

          20 min
        • Turning Healthcare AI from Vision to Verified Impact with Pegasus One

          What does it really take to get a healthcare AI product past the proof-of-concept stage and into production? In this episode of the AI at ViVE series on the BEAT Podcast, host Sandy Vance sits down with Tushar Puri, CEO of Pegasus One, and Sebastian Ouslis, Co-Founder of ChartR Health, to find out. Together, they pull back the curtain on how ChartR is building an autonomous analytics platform that lets hospitals interrogate their own data across silos in real time, and how Pegasus One's SONG framework is the foundation making it possible. From managing agent drift to the very real stakes of lagging data in sepsis care, this conversation is a masterclass in building healthcare AI that can actually go from pie-in-the-sky to impact you can quantify. 

          In this episode, they talk about:
          • Why most healthcare AI projects never reach production
          • The real meaning behind the SONG framework
          • How data silos slow down hospital decision-making
          • Turning weeks of analysis into minutes with AI
          • The hidden cost of poor workflow integration
          • Why governance must be built in from day one
          • The importance of designing for real-world healthcare systems
          • How ChartR enables continuous analytics across hospital data
          • What agent drift is and why it matters long term
          • The role of partnerships in building scalable AI products
          • A Little About Tushar and Sebastian:

            Tushar Puri is the Founder and CEO of Pegasus One, where he helps organizations build scalable AI and software products that actually make it to production. With more than 15 years in product engineering, he specializes in bridging the gap between technical innovation and real-world implementation, especially in healthcare.

            Sebastian Ouslis

             is the Co-Founder of ChartR, an AI-driven healthcare analytics platform focused on turning complex clinical data into real-time insights. His work centers on using AI to help hospitals continuously learn, adapt, and improve patient outcomes.

            25 min
          • Reinventing Blood Testing for Better Patient Experience with Web Golinkin, President at Babson Diagnostics

            What if the biggest barrier to better healthcare outcomes is… the blood draw itself?

            In this episode, Web Golinkin, President at Babson Diagnostics, discusses how his company is reinventing blood testing with a patient-friendly, fingertip-based system. He explains why traditional venipuncture drives anxiety and non-adherence, and how BetterWay improves both experience and outcomes. He also shares how automation and simplified workflows reduce operational burden and expand access points for care. Finally, he explores why patient experience is becoming the key competitive differentiator in ambulatory healthcare.

            Tune in to learn how rethinking a decades-old process could unlock better care, better business, and better patient engagement.

            About Web Golinkin:

            Web Golinkin has focused his career on making health information and care more accessible and affordable. He has done this as CEO of five companies over the past 35 years, including three he co-founded.

            These companies include the largest cable TV network devoted to health (America’s Health Network), one of the nation’s largest operators of retail-based clinics (RediClinic), a leading population health management company (Health Dialog), and one of the nation’s largest operators of urgent care clinics (FastMed). Web also co- founded the Convenient Care Association and served as its Chair for many years. He has been widely covered in the national media and has spoken at numerous healthcare conferences.

            Things You’ll Learn:

            • Blood testing drives around 70% of medical decisions but has not fundamentally changed in decades.
            • About one-third of patients skip testing due to discomfort or inconvenience.
            • BetterWay uses a fingerstick method and requires 90% less blood.
            • The system eliminates the need for a phlebotomist, enabling more flexible staffing.
            • Automated sample preparation reduces errors and manual workload.
            • The approach is backed by extensive validation, including IRB studies and peer-reviewed data.
            • With an NPS of 79, compared to negative industry scores, it delivers a significantly better patient experience while supporting ambulatory growth, reducing leakage, and improving chronic disease management.
            • Resources:

              • Connect with and follow Web Golinkin on LinkedIn, visit his website, or reach out via email.
              • Follow Babson Diagnostics on LinkedIn and explore their website.
              • Learn more about BetterWay here.
              • 21 min
              • Modernizing Healthcare Infrastructure with AI-Native Networking with Matt Roberts, Healthcare Business Lead at Hewlett Packard Enterprise

                The network is no longer just a hidden utility. It is becoming an intelligent engine for safer, smarter healthcare operations.

                In this episode, Matt Roberts, Healthcare Business Lead at Hewlett Packard Enterprise, discusses how AI-native networking is changing the role of infrastructure in healthcare. He explains why traditional networks have created operational blind spots, how self-driving network capabilities can improve user experience and security, and why modernizing infrastructure is no longer just about keeping systems running. Matt also shares how the Juniper acquisition expands HPE’s ability to support healthcare providers across data center networking, AI-ready environments, and built-in security, while also opening new possibilities for asset tracking, wayfinding, staff safety, and more proactive IT operations.

                Tune in to learn how smarter networking could help healthcare organizations modernize infrastructure without compromising care delivery.

                About Matt Roberts:

                Matt Roberts is a healthcare industry leader focused on helping provider, payer, and life sciences organizations modernize their networking infrastructure to support better user and operator experiences. His background spans healthcare IT, business development, sales strategy, and digital transformation, with a strong emphasis on making the network a more intelligent and proactive part of healthcare operations.

                Before his current role, Matt served in healthcare leadership positions at Juniper Networks, Brocade, and Cerner, where he helped shape go-to-market strategies, lead healthcare business development, support large-scale implementations, and build strategic partner ecosystems across the industry. His work has consistently centered on helping healthcare organizations reduce complexity while improving performance, security, and infrastructure readiness.

                Things You’ll Learn:

                • AI-native networking can help remove blind spots and make the network more proactive, secure, and easier to operate. 
                • The cost of inaction can be just as risky as the fear of disrupting care during modernization efforts. 
                • Built-in security and policy-driven infrastructure are becoming essential as healthcare organizations prepare for more digital and AI-powered environments. 
                • Modern networks can support far more than connectivity, including wayfinding, asset tracking, and staff safety use cases. 
                • User experience is becoming a central metric for evaluating network performance and value. 
                • Partner ecosystems remain critical for helping healthcare organizations navigate infrastructure and security transformation.
                • Digital twins and virtual network assistants are likely to play a growing role in future IT operating models.

                  Resources:

                  • Connect with and follow Matt Roberts on LinkedIn.
                  • Learn more about Hewlett Packard Enterprise. 
                  • 10 min
                  • How Infosys Helix Is Helping Payers Finally Go Digital Native

                    In this episode of the AI at Health series on The Beat Podcast, host Sandy Vance sits down with Vadiraj Guttal, VP and Business Head for Infosys Helix, for a thoughtful and candid conversation about why health plans are still stuck in batch processing, what it actually means to be cloud native versus just cloud hosted, and how a platform-centric approach is delivering two to three times the improvement that incremental fixes never could. With Helix now six-plus years in the making, Vadiraj brings a grounded, practitioner's perspective to one of the most complex transformation challenges in healthcare today. If you are a health plan executive trying to reduce administrative costs, modernize operations, and prepare for an AI-driven future, this episode is essential listening.

                    In this episode, they talk about:
                    • Most health plans moved to the cloud without actually taking advantage of what the cloud can do
                    • Batch processing is still the norm in healthcare, and it is the root cause of most administrative delays
                    • Platform-centric thinking means cloud-native architecture, reusable data, event-driven workflows, and composability
                    • Provider credentialing that takes two to three months today could be reduced to one week with the right platform
                    • Helix targets a 40% reduction in IT operations costs and a 50 to 60% reduction in workflow fallouts
                    • True digital-native health plans do not exist yet, and that is exactly the gap Helix is built to close
                    • Tier two and tier three health plans without large digital transformation budgets are the ideal Helix candidates
                    • The next big challenge is using AI at scale in production while keeping outcomes deterministic, not probabilistic
                    • A Little About Vadiraj:

                      Senior Health-tech and IT Consulting professional with 23+ years of experience in software development, project management, sales, and delivery of strategic consulting engagements, product and solution development for the payer segment of US healthcare. He partners with senior executives to address their business and technology needs through innovative solutions, resulting in IT efficiencies and business outcomes.

                      As Business Head of Platforms at Infosys Healthcare, he is responsible for ideating and developing digital-native, AI- and cloud-run business applications. In this role, he also partners with other healthcare start-ups and academic institutions to industrialize their research and solve problems for large healthcare payers.

                      24 min
                    • Eliminating Workflow Friction with Agentic AI with Kshitij Jaggi, Co-Founder and CEO of RISA Labs

                      Healthcare doesn’t have a technology problem; it has a workflow problem.

                      In this episode, Kshitij Jaggi discusses why healthcare’s digital tools have failed to improve efficiency and how agentic AI can transform operations by completing work rather than creating more of it. He explains the critical difference between task automation and system-level orchestration, and why administrative bottlenecks, such as prior authorizations, delay care. He also explores how governance, traceability, and new oversight roles are essential for responsible AI adoption. Finally, he shares how throughput should define ROI and unlock better outcomes across the healthcare system.

                      Tune in to learn how AI can eliminate friction, improve access to care, and reshape the future of healthcare operations. 

                      About Kshitij Jaggi:

                      Co-founder and CEO of RISA Labs, Kshitij (KJ) leads the company’s mission to accelerate oncology innovation through data-driven collaboration and transformative technology.

                      Things You’ll Learn:

                      • Most healthcare software fails because it adds work for users instead of reducing it, making time the primary barrier to adoption.
                      • True transformation in healthcare requires system-level orchestration rather than isolated task automation.
                      • Embedding clinical intelligence into administrative workflows reduces errors, delays, and inefficiencies in care delivery.
                      • Administrative processes are the biggest source of friction in healthcare systems.
                      • Integrating agentic AI with EMR systems can significantly increase throughput in a labor-constrained healthcare environment.
                      • Long-term success depends on platform-based solutions, governance and oversight of AI, and measuring ROI through throughput, timeliness of care, and reduced treatment leakage while enabling more seamless care and faster innovation.
                      • Resources:

                        • Connect with and follow Kshitij Jaggi on LinkedIn.
                        • Follow RISA Labs on LinkedIn and visit their website.
                        • 15 min
                        • Shifting from Denial Management to Denial Prevention with Jason Considine, President of Experian Health

                          Simplifying the complex world of healthcare reimbursement.

                          In this episode, Jason Considine, President of Experian Health, discusses shifting the industry's focus from denial management to denial prevention by leveraging AI at the point of registration. He discusses the implementation of the Patient Access Curator, a tool that automates insurance discovery and validation to reduce human error and administrative costs. He also explains how Experian leverages rich data assets, such as employment data, to help providers navigate new regulatory requirements, such as the OBBA. This episode explores the mission of leveraging advanced technology to eliminate administrative waste, enabling resources to be redeployed into direct patient care.

                          Tune in to start from the start with denial prevention. 

                          About Jason Considine:

                          Jason Considine is the President of Experian Health, having taken the helm in April 2025. He previously served as the Chief Commercial Officer for more than 3 years, leading sales, marketing, and business development. With nearly 20 years of experience in the healthcare industry, Jason is dedicated to using data analytics and software solutions to simplify administrative processes for hospitals and medical practices.

                          Things You'll Learn: 

                          • How Experian Health aims to simplify healthcare by improving the efficiency of how providers are reimbursed by patients and payers.
                          • The industry shift from costly back-end denial management to proactive denial prevention by leveraging AI at the point of registration.
                          • How the Patient Access Curator tool automates insurance discovery and updates registration systems in seconds to reduce denials by over 30%.
                          • The importance of transparency in AI to build trust and unlock the "black box" of decision-making in highly regulated healthcare environments.
                          • How providers can prepare for the OBBA regulation by using employment data to automate Medicaid qualification decisions.
                          • Why the AI "arms race" between payers and providers makes adopting intelligent automation essential for an organization to thrive and survive.
                          • Resources: 

                            • Connect with and follow Jason Considine on LinkedIn.
                            • Follow Experian Health on LinkedIn and explore their website.
                            • 22 min
                            • Building Trustworthy AI in Healthcare with Dr. Peter Bonis, Chief Medical Officer at Wolters Kluwer Health

                              AI is advancing rapidly in healthcare, but speed without governance can create serious clinical, legal, and enterprise-level risks.

                              In this episode, Peter Bonis, MD, Chief Medical Officer at Wolters Kluwer Health, explores how his team is developing reliable, evidence-based AI tools to support frontline clinicians without compromising trust or safety. He explains why clinicians are adopting AI faster than health systems can govern it, creating risks like the rise of “shadow AI.” Peter highlights the importance of transparency, human oversight, and trusted source material in ensuring safe clinical decision support. He also discusses how even experts can be influenced by faulty AI output and why governance models must evolve with frontline input to keep pace.

                              Tune in and learn how healthcare leaders can approach AI governance more responsibly while still supporting innovation at the point of care.

                              About Peter Bonis:

                              Peter A.L. Bonis, MD, is Chief Medical Officer at Wolters Kluwer Health, where he serves on the executive leadership team and oversees content, informatics, and industry partnerships. He was also part of the founding group at UpToDate, which grew into one of the world’s leading evidence-based clinical knowledge resources. 

                              Dr. Bonis is a physician entrepreneur and academic leader with more than 25 years of experience in healthcare. At Wolters Kluwer Health, he leads teams spanning physicians, pharmacists, engineers, informaticists, and business development professionals focused on clinical content, drug information, and patient engagement solutions. He is also an adjunct professor of medicine in the division of gastroenterology at Tufts University School of Medicine and previously served on the faculty at Yale University School of Medicine.

                              His background also includes healthcare investing, advisory work with venture capital and private equity firms, more than 70 published research articles, and the co-founding of the UpToDate donations program in partnership with Ariadne Labs to expand access in low- and middle-income countries. He earned his AB from Harvard University and his MD from New York University. 

                              Things You’ll Learn:

                              • AI in healthcare must be grounded in trusted evidence, transparency, and human oversight to be safe for clinical use. 
                              • Shadow AI is already creating enterprise-level risk as clinicians and staff adopt unvetted tools outside formal governance structures.
                              • Even experienced specialists may not reliably detect faulty AI-generated clinical information when it appears credible.
                              • Healthcare leaders need governance models that focus on safety, privacy, compliance, and real clinical value rather than hype.
                              • Effective AI governance must be iterative and shaped by input from frontline clinicians who understand how these tools affect care delivery.
                              • Resources:

                                • Connect with and follow Dr. Peter Bonis on LinkedIn!
                                • Follow Walters Kluwer Health on LinkedIn and visit their website.
                                • 16 min

                                About The Beat

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                                The Beat, powered by HLTH, is a weekly interview series dedicated to paving a better path forward for the future of health. Each week a variety of hosts bring you authentic conversations with…

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