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The Being Virtual Podcast - with Bob Cooney
The Being Virtual Podcast - with Bob Cooney episodes
- EP23 Bob Cooney's Virtual Reality Deep Dive - Armando Lanuti from Creative Works (Part 2)
Creative Works is a full-service theme creator and attraction provider to theme parks, museums and other venues. They’ve been bringing ideas to life for over 20 years now and have a lot of experience in creating successful projects. They also work with Hologate in bringing exciting VR entertainment for consumers.
In this episode, Bob will be talking with Armando Lanuti, the president of Creative Works. They will be discussing about what it takes to find a great distributor for immersive entertainment attractions in the amusement market, about their success in launching Hologate at IAAPA in 2017 and their newest products Voxel and Game Up esports consoles, and where are the gaps that he sees in most products looking to enter the market. They will also talk about the key requirements to success in location-based VR, esports and interactive immersive attractions.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- What brought success to Creative Works during IAAPA 2017
- What are companies missing when bringing new products into the market
- What lacking in free roam VR
- What is appealing about Voxel according to Armando
Facebook Mentoring group: https://www.facebook.com/groups/BCVRMG/
Listen to PART 1 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP22-Bob-Cooneys-Virtual-Reality-Deep-Dive---Armando-Lanuti-from-Creative-Works-Part-1-eabggn
22 min - EP22 Bob Cooney's Virtual Reality Deep Dive - Armando Lanuti from Creative Works (Part 1)
Creative Works is a full-service theme creator and attraction provider to theme parks, museums and other venues. They’ve been bringing ideas to life for over 20 years now and have a lot of experience in creating successful projects. They also work with Hologate in bringing exciting VR entertainment for consumers.
In this episode, Bob will be talking with Armando Lanuti, the president of Creative Works. They will be discussing about what it takes to find a great distributor for immersive entertainment attractions in the amusement market, about their success in launching Hologate at IAAPA in 2017 and their newest products Voxel and Game Up esports consoles, and where are the gaps that he sees in most products looking to enter the market. They will also talk about the key requirements to success in location-based VR, esports and interactive immersive attractions.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- The beginning of Creative Works
- Working in VR industry
- Armando's thoughts on Hologate
- How to have a successful show at VR Expos and conferences
Facebook Mentoring group: https://www.facebook.com/groups/BCVRMG/
Listen to PART 2 and 3 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP23-Bob-Cooneys-Virtual-Reality-Deep-Dive---Armando-Lanuti-from-Creative-Works-Part-2-eabgho
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP24-Bob-Cooneys-Virtual-Reality-Deep-Dive---Armando-Lanuti-from-Creative-Works-Part-3-eabgip
19 min - EP21 Bob Cooney's Virtual Reality Deep Dive - Hologate with Leif Arne Petersen (Part 3)
What it takes to create a successful VR business?
Hologate is one of the leading VR companies with an award-winning virtual reality technology. They create immersive multi-user platforms for location based entertainment that can be easily integrated in public venues. Their journey had ups and downs until they created a successful VR business they are very proud of.
In this episode, Bob will be talking with the founder of Hologate, Leif Arne Petersen, about his humble beginnings, the keys to success, and their content strategy. They will also discuss new games coming in the form of a true multiplayer Angry Birds, a new escape room game from the Netflix reboot of Das Boot, and more. Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- How much content can a platform support as it grows
- Why Leif selected Groove Guardians for the tournaments
- Why VR competitions are important for engaging the players
- The new Hologate game and when it’s going to be released
- Upstream pay to a licensor or a developer model
- How much content on a platform is too much
- Angry Birds VR game in Hologate
- Hologate’s Das BOOT VR escape game
- Hologate’s new escape room
Mentoring Group: https://www.facebook.com/groups/BCVRMG/
Listen to PART 1 and 2 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP19-Bob-Cooneys-Virtual-Reality-Deep-Dive---Hologate-with-Leif-Arne-Petersen-Part-1-eabgdo
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP20-Bob-Cooneys-Virtual-Reality-Deep-Dive---Hologate-with-Leif-Arne-Petersen-Part-2-eabged
19 min - EP20 Bob Cooney's Virtual Reality Deep Dive - Hologate with Leif Arne Petersen (Part 2)
What it takes to create a successful VR business?
Hologate is one of the leading VR companies with an award-winning virtual reality technology. They create immersive multi-user platforms for location based entertainment that can be easily integrated in public venues. Their journey had ups and downs until they created a successful VR business they are very proud of.
In this episode, Bob will be talking with the founder of Hologate, Leif Arne Petersen, about his humble beginnings, the keys to success, and their content strategy. They will also discuss new games coming in the form of a true multiplayer Angry Birds, a new escape room game from the Netflix reboot of Das Boot, and more. Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- What contributed to Hologate’s success in Two Bit Circus and why was it so successful
- Leif’s strategy to have the open platform so spectators can easily see the players
- Hologate content – what style of games are popular and why
- Why Leif doesn’t want single player games on his platform
- Most popular Hologate games
- Why the most popular VR games are not story driven
- Thoughts on Groove Guardians game and what makes it a success
Mentoring Group: https://www.facebook.com/groups/BCVRMG/
Listen to PART 1 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP19-Bob-Cooneys-Virtual-Reality-Deep-Dive---Hologate-with-Leif-Arne-Petersen-Part-1-eabgdo
20 min - EP19 Bob Cooney's Virtual Reality Deep Dive - Hologate with Leif Arne Petersen (Part 1)
What it takes to create a successful VR business?
Hologate is one of the leading VR companies with an award-winning virtual reality technology. They create immersive multi-user platforms for location based entertainment that can be easily integrated in public venues. Their journey had ups and downs until they created a successful VR business they are very proud of.
In this episode, Bob will be talking with the founder of Hologate, Leif Arne Petersen, about his humble beginnings, the keys to success, and their content strategy. They will also discuss new games coming in the form of a true multiplayer Angry Birds, a new escape room game from the Netflix reboot of Das Boot, and more. Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- The beginning of Hologate
- Struggles Leif had when creating Hologate
- What kind of investment was made in Hologate product development and staff
- Why is it hard to market VR as an anchor attraction
- Hologate at Two Bit Circus and how does Leif view their model
Mentoring Group: https://www.facebook.com/groups/BCVRMG/
Listen to PART 2 and 3 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP20-Bob-Cooneys-Virtual-Reality-Deep-Dive---Hologate-with-Leif-Arne-Petersen-Part-2-eabged
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP21-Bob-Cooneys-Virtual-Reality-Deep-Dive---Hologate-with-Leif-Arne-Petersen-Part-3-eabgf4
18 min - EP18 Bob Cooney's Virtual Reality Deep Dive - Mixcast Moments with Tarrnie Williams (Part 3)
How to successfully market your VR games?
Mixed reality is the merging of real and virtual environments. MR can find many uses but one of the more interesting ones is its use in marketing to promote the VR games. Blueprint Reality has developed a MixCast, a tool to create videos of the players in their VR environment that can later be shared on social media and attracting new customers. This tool has a great potential to attract new players and promote VR games in a very engaging way.
In this episode, Bob will be talking with Tarrnie Williams, CEO and co-founder of Blueprint Reality. They will be talking about mixed reality, blockbuster investment in Sandbox VR by Andreesen Horowitz, its implications on the location-based VR business, and why their mixed-reality feature is a key to their success. We also go into the new Mixcast Moments VR Marketing Platform from Blueprint Reality, and how it solves some of the biggest challenges for operators of location-based VR attractions: converting spectators to ticket-buying customers and increasing the virality and effectiveness of social marketing.
WHAT YOU’LL LEARN FROM THIS EPISODE:
- How much would licensing MixCast Moment cost for the content provider
- MixCast Moments journey of building their technology to meet content providers’ requirements
MixCast website: https://mixcast.me/
Listen to PART 1 and 2 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP16-Bob-Cooneys-Virtual-Reality-Deep-Dive---Mixcast-Moments-with-Tarrnie-Williams-Part-1-e9ngbt
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP17-Bob-Cooneys-Virtual-Reality-Deep-Dive---Mixcast-Moments-with-Tarrnie-Williams-Part-2-e9ngfo
18 min - EP17 Bob Cooney's Virtual Reality Deep Dive - Mixcast Moments with Tarrnie Williams (Part 2)
How to successfully market your VR games?
Mixed reality is the merging of real and virtual environments. MR can find many uses but one of the more interesting ones is its use in marketing to promote the VR games. Blueprint Reality has developed a MixCast, a tool to create videos of the players in their VR environment that can later be shared on social media and attracting new customers. This tool has a great potential to attract new players and promote VR games in a very engaging way.
In this episode, Bob will be talking with Tarrnie Williams, CEO and co-founder of Blueprint Reality. They will be talking about mixed reality, blockbuster investment in Sandbox VR by Andreesen Horowitz, its implications on the location-based VR business, and why their mixed-reality feature is a key to their success. We also go into the new Mixcast Moments VR Marketing Platform from Blueprint Reality, and how it solves some of the biggest challenges for operators of location-based VR attractions: converting spectators to ticket-buying customers and increasing the virality and effectiveness of social marketing.
WHAT YOU’LL LEARN FROM THIS EPISODE:
- How MixCast works and its flexibility
- How to convert spectators into players
- Having the players advertise your VR game
MixCast website: https://mixcast.me/
Listen to PART 1 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP16-Bob-Cooneys-Virtual-Reality-Deep-Dive---Mixcast-Moments-with-Tarrnie-Williams-Part-1-e9ngbt
19 min - EP16 Bob Cooney's Virtual Reality Deep Dive - Mixcast Moments with Tarrnie Williams (Part 1)
How to successfully market your VR games
Mixed reality is the merging of real and virtual environments. MR can find many uses but one of the more interesting ones is its use in marketing to promote the VR games. Blueprint Reality has developed a MixCast, a tool to create videos of the players in their VR environment that can later be shared on social media and attracting new customers. This tool has a great potential to attract new players and promote VR games in a very engaging way.
In this episode, Bob will be talking with Tarrnie Williams, CEO and co-founder of Blueprint Reality. They will be talking about mixed reality, blockbuster investment in Sandbox VR by Andreesen Horowitz, its implications on the location-based VR business, and why their mixed-reality feature is a key to their success. We also go into the new Mixcast Moments VR Marketing Platform from Blueprint Reality, and how it solves some of the biggest challenges for operators of location-based VR attractions: converting spectators to ticket-buying customers and increasing the virality and effectiveness of social marketing.
WHAT YOU’LL LEARN FROM THIS EPISODE:
- What is mixed reality?
- Bigger challenges of location-based VR operators
- The advantage of adding more cameras with switching capabilities real time for mixed reality videos
MixCast website: https://mixcast.me/
Listen to PART 2 and 3 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP17-Bob-Cooneys-Virtual-Reality-Deep-Dive---Mixcast-Moments-with-Tarrnie-Williams-Part-2-e9ngfo
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP18-Bob-Cooneys-Virtual-Reality-Deep-Dive---Mixcast-Moments-with-Tarrnie-Williams-Part-3-e9ngks
16 min - EP15 Bob Cooney's Virtual Reality Deep Dive - Location-based VR Q&A Session (Part 3)
Bob Cooney is a veteran in location-based VR entertainment. With his extensive knowledge of VR, he consults VR manufacturers and operators and creates strategies to market their products and reach a wide consumer base.
In this episode, Bob will be answering questions asked by his webinar audience. The topics include how to select the best VR attraction for your location, what kinds of additional revenue streams can be created using your VR equipment when it's not busy, free-roam indie games, VR Parks, VRstudios Atom, how to create simple tournaments to drive repeat play, and more. Let’s get to it!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- Why you should have eSports in your GoKart centre
- Tournaments for increasing replayability
Listen to PART 1 and 2 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP13-Bob-Cooneys-Virtual-Reality-Deep-Dive---Location-based-VR-QA-Session-Part-1-e9du6r
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP14-Bob-Cooneys-Virtual-Reality-Deep-Dive---Location-based-VR-QA-Session-Part-2-e9du7m
16 min - EP14 Bob Cooney's Virtual Reality Deep Dive - Location-based VR Q&A Session (Part 2)
Bob Cooney is a veteran in location-based VR entertainment. With his extensive knowledge of VR, he consults VR manufacturers and operators and creates strategies to market their products and reach a wide consumer base.
In this episode, Bob will be answering questions asked by his webinar audience. The topics include how to select the best VR attraction for your location, what kinds of additional revenue streams can be created using your VR equipment when it's not busy, free-roam indie games, VR Parks, VRstudios Atom, how to create simple tournaments to drive repeat play, and more. Let’s get to it!
WHAT YOU’LL LEARN FROM THIS EPISODE:
- Tactical training for fire department in VR
- Insights on VRcade PowerPlay
- MixCast mixed reality that shows the players in their VR experience that they are playing
Listen to PART 1 here:
https://anchor.fm/bobcooney-vrdeepdive/episodes/EP13-Bob-Cooneys-Virtual-Reality-Deep-Dive---Location-based-VR-QA-Session-Part-1-e9du6r
16 min
About The Being Virtual Podcast - with Bob Cooney
From the publisher's feed
We've turned Bob's Being Virtual Show and other events into podcasts, for those of you who prefer to listen while on the go.
Join Bob as he explores the business of virtual reality in a series of live interviews. Each features a new, unique guest from the world of VR, with some augmented and mixed reality thrown in. Bob cuts through the virtual crap to find the real stories of people making, and losing, money in VR, so you can make better decisions about where to invest yours.
For more information go to www.bobcooney.com
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