Anthony Astbury left a near 20 year career in the City after the quiet question hit, is this it.

He built The Whole Man Academy after spotting a gap in the UK for men who want to improve their life without posturing.
We talk about the shift from personal development into mens work, why most men want solutions not labels, and how community changes outcomes fast.
Anthony breaks down what his dinners, focus days, and Adventurer Experience actually look like, plus why he built a low cost membership tier so men can start without overthinking.
We also get into identity after leaving a role, the shame loop men carry, and why you need the right group of men, not just any group.
Next step, take Anthony’s Whole Man Blueprint quiz, then choose your next move.

https://www.wholemanacademy.com/

Have you ever sat in a therapist's office and quietly thought this isn't working for me? Not because you're broken. Not because you're resistant. But because something just doesn't fit.

In this episode, Ben makes the case that that feeling is more legitimate than anyone has ever told you.

Drawing on striking research, the fact that 80% of men who died by suicide were actively in therapy and had been assessed as low or no risk Ben unpacks why the mental health system, despite its evolution, was never really designed with men in mind. From the historical pathologising of women to the silent damage of "man up" culture, he traces how we got here and why simply telling men to open up isn't the answer if we don't have the tools to receive them when they do.

He also explores what actually works challenge-based relationships, somatic work, male community, useful frameworks and why the absence of initiation and male elders in modern society has left so many men without a map for the inner journey.

This one is honest, direct, and long overdue.

If you've tried meditation and never quite got it — this episode is for you.

Ben sits down with Liz Court, a certified Transcendental Meditation teacher since 1970 who learned the technique directly from Maharishi Mahesh Yogi himself, the man who brought TM to the Western world. Liz shares what it was like to travel to India as a young woman in an era when crossing the Channel was considered adventurous, what it means to work for a real-life yogi, and why TM is fundamentally different from every other meditation technique out there.

They cover what consciousness actually is, the science behind group meditation reducing crime and conflict, and why — unlike so many paths to inner peace — TM asks you to believe absolutely nothing. Just get on the train.

Whether you're a seasoned meditator or someone who's always been curious, this conversation might be the nudge you've been waiting for.

Penny Power OBE joins Ben Price for a warm, honest conversation about what truly sustains business owners: community, contribution, and the feeling of being seen.

Penny shares her journey from a “reluctant businesswoman” to building a global entrepreneur community (E-cademy) before LinkedIn, Facebook, or Twitter existed — and what happened when it all collapsed. They talk about identity, ego, scarcity, and the real work of rebuilding after losing everything.

The conversation moves through parenting under pressure, why attention is love, and how hard seasons can create resilience and deeper gratitude. Penny also explores significance as a human need — how contribution and vulnerability build real connection — and why simply noticing people can change their day.

Finally, they touch on masculinity and modern culture: the shifting roles, the confusion many men feel, and why men need more support as society changes.

00:00 Welcome + “Who are you and why are you here?”
01:22 Serving business owners through community (BIP100)
03:44 Why BIP stands out: culture, calibre, care
05:28 Early life + becoming a “servant leader”
10:15 Motherhood, loneliness, and creating connection
11:45 The gift of scarcity and valuing the small things
13:58 Finding meaning in adversity
16:00 Detaching from material stress
18:12 Ego, identity, and being known vs being free
23:50 Home computing → the birth of E-cademy
27:42 Global growth and in-person community
28:41 Social media shift: conversation → broadcast
30:14 Collapse, debt pressure, “minus millionaires”
31:54 Rebuilding and endurance
32:40 Paying off £750k, then cancer
33:36 Parenting priorities: attention = love
38:20 “Parent first” as a non-negotiable
42:08 Significance, contribution, and vulnerability
47:25 Noticing people: dignity costs nothing
50:30 Masculinity, roles, and supporting men
56:12 Where to find Penny + BIP100
57:11 Closing reflections

A special edition of The Ben Price Experience: I’m reading my book Conversations with a Suicide Bomber a first-hand account from Afghanistan that became the mirror I didn’t know I needed.

This isn’t a war story. It’s a story about the war inside your own mind: friendly fire, the hostages you’re holding in your nervous system, and the moment you realise you’ve been living on a borrowed mission. If you’ve built success but lost peace, this is for you.

The book isn’t available yet. Join the waiting list via the link on this page to be first in line for release + updates. If you’re ready for initiation and want to work together, book a 15-minute call via the links.

https://go.coachbenprice.com/book_wait_list_cwasb

A rare, unfiltered conversation between two men standing on opposite ends of the arc of life.

In this episode, Ben Price sits down with Mac Macartney, founder of Embercombe and one of Britain’s true elders, to explore initiation, elderhood, power, integrity, and what it really means to live a life in service.

They speak about rites of passage, the loss of elders in modern culture, the danger of power on the spiritual path, deep connection to land, and why the greatest crisis of our time is not climate, politics, or economics, but the passivity of good people.

This is not a motivational talk.
It’s not comfort.
It’s a call to responsibility, courage, and clean leadership.

If you’re a man asking deeper questions about legacy, purpose, initiation, or how to live with integrity in a fractured world, this conversation will meet you where you are and challenge you to stand taller.

Ben sits down with dating and relationship coach, author, and podcast host Monica Wadwa, creator of Queen Treatment, to talk about what’s really happening in modern dating and why most people are stuck at the surface.

They unpack Monica’s Queen vs Princess framework (and the male mirror: King vs Prince), why “being chosen” keeps women dating from insecurity, and why men are more confused than ever about approaching women post-MeToo. They also go into masculine leadership in dating, the difference between assertiveness and control, and why “nice guy” energy gets rejected.

A big chunk of the conversation hits porn, dopamine, and “leaking sexual energy”, plus the controversial but practical truth: women want safety and devotion, and men need brotherhood so they can process emotion without dumping it all on their partner.

This is a grounded, polarity-based conversation about identity, standards, and responsibility in relationships.

00:01 Intro: who Monica is and why she’s here
00:53 “Queen Treatment”: Queen vs Princess, King vs Prince framework
04:25 Monica’s origin story: pattern repetition, responsibility, turning pain into purpose
07:42 Why her angle is deeper than “dating tips”: wounds, barriers to love, healing
09:11 Ben: most pressure is on men in dating. Monica: women must stay empowered too
11:26 Post-MeToo approaching: fear, stakes, respectful pursuit, and reality
14:46 “Good men aren’t bothering”: porn, apps, games, easy dopamine
16:47 Porn: what Monica believes are the real negative effects
20:21 The pursuit: why courtship motivates men and bonds relationships
21:17 “Too much too soon?” King energy vs needy prince energy
23:30 Assertiveness in dating: “I’ve got the restaurant”
24:12 What women truly want: safety and devotion (emotional, physical, sexual, financial)
28:14 Mixed messages: men resisting provider/protector, women resisting feminine
30:13 No initiation: why modern men don’t know what “being the man” looks like
34:30 Women out-earning men: “provider mindset” vs being the breadwinner
36:16 Vulnerability: should men process emotions with women or elsewhere too?
39:01 What women can do: holding space, patience, not punishing emotion
41:37 Monica’s mission: restoring healthy relationships and countering modern chaos
44:03 Cultural confusion: toilets, gender roles, and the cost of denying differences
45:48 Biggest challenge: media indoctrination and shallow relationship models
48:19 Where to find Monica + book plug + possible UK collab and camps

Jeff Mask joins Ben Price for a grounded conversation on leadership, fatherhood, initiation, and what it means to be a man in the modern world. Jeff shares a defining childhood accident that shaped his commitment to “spread light and love,” breaks down why most adults accidentally create the teenagers they complain about, and explains how great leaders use specific acknowledgement to pull greatness out of people.

They also explore rites of passage for boys and men, discomfort as a reset ritual, and why emotional suppression doesn’t make you strong, it makes you brittle. If you’re a father, leader, or high-performing man who wants more presence, clarity, and integrity, this one hits.

00:06 Jeff’s identity and mission: faith, family, “spread light and love”
01:20 The childhood accident that shaped his purpose
05:21 Fatherhood seasons: stop dreading the future, choose the best phase now
06:38 “Wait till you…” programming and how to rewire it
10:47 Teens: respect vs disdain, and how adults often create the behaviour they hate
13:35 How to connect with teens: name, care, and what makes them come alive
16:15 Why acknowledgements work (and how great leaders use them)
18:23 How Jeff became a coach (Infusionsoft/Keap origin story)
24:38 Initiation for boys and men: mountains, discomfort, confidence earned
36:02 What it means to be a man today: integrate masculine + feminine, don’t suppress emotion

• You don’t “get” a great season of parenting. You create it.
• Teenagers respond to the respect (or disdain) you carry before you speak.
• Specific acknowledgement is leadership leverage, but only if you know the person.
• Initiation is not a nice-to-have. It’s a missing ingredient for many modern men.
• Unprocessed emotion doesn’t vanish. It compacts, hardens, and leaks out sideways.

Jeff Mask coaches CEOs globally and focuses on people and leadership patterns across any industry.
Find Jeff: jeffmask.com / maskprinciples.com

In this conversation, Ben Price and psychologist–coach Stuart Holcroft explore the deep psychological, emotional, and environmental factors that shape human behaviour. Stuart shares his journey from military service to coaching and psychology, highlighting the importance of understanding the brain, emotional healing, and the power of talking therapies.

They discuss Stuart’s turning point in Afghanistan, where he first realised the transformative impact of coaching. He explains how timeline therapy helps individuals detach from traumatic memories and how coaching approaches can differ across genders, with women often more open to emotional exploration. They discuss the evolving definition of masculinity and the lack of true initiation into adulthood in modern culture. The conversation also explores alcohol’s ability to lower inhibition and reveal hidden aspects of identity, and the ongoing complexity of self-discovery.

The dialogue shifts into nature, nutrition, and consciousness. Stuart and Ben explore how time in nature increases oxygen intake, reduces stress, and enhances mental clarity. They examine energy exchange with the natural world, the importance of mindful food choices, and how emotional states influence eating behaviours. Stuart emphasises conscious eating, the impact of judgment on the nutritional value we receive, and how meditation connects us to higher consciousness.

The core message is clear: healing, growth, and clarity come from understanding the mind, grounding in nature, and making conscious choices about how we live, eat, think, and connect.

Takeaways

• Stuart’s coaching breakthrough occurred during military service.
• Timeline therapy helps detach emotion from traumatic memories.
• Coaching men and women can require different approaches.
• Modern culture lacks true initiation into adulthood.
• Masculinity is grounded in standing for personal truth.
• Alcohol reveals aspects of identity by lowering inhibition.
• Emotional healing creates profound internal shifts.
• Collaboration is more effective than competition.
• Nature calms the brain and increases oxygen for performance.
• Humans exchange energy with living beings, including plants.
• Conscious eating creates better physical and emotional outcomes.
• Judgment of food shapes how the body receives it.
• Meditation connects the individual to higher consciousness.
• Emotional states strongly influence food choices.
• Mindfulness and nature connection are essential for mental health.

Chapters

00:00 Introduction to Stuart Holcroft
02:00 Defining Moments in Coaching and Psychology
04:41 The Power of Timeline Therapy
08:56 Gender Dynamics in Coaching
13:14 Exploring Modern Masculinity
19:03 Alcohol and the True Self
22:31 Nature and Mental Well-being
32:02 Conscious Eating and Nutrition
38:01 Consciousness and Life Choices

1. Attend Camp O.C.C.C.E.
A transformational men’s experience designed to pull you out of autopilot, reconnect you with who you really are, and place you among high-standard men committed to growth.
If you feel the pull, trust it.
www.ceocampout.com

2. Explore 1:1 Coaching with Ben Price
For men ready for radical honesty, identity work, and a higher level of leadership.
This is deep transformation, not surface-level coaching.
If it is a hell yes, reach out.
If it is a maybe, it is a no for now.

Keep moving.

In this conversation, Ben and Charlotte explore purpose, presence, and the deeper layers of authentic communication. Charlotte shares her belief in reincarnation and how meditation helped her discover her purpose and develop a sense of inner peace. They discuss the importance of presence in conversations, the role it plays in genuine connection, and why authenticity is the foundation of powerful communication.

They explore Transcendental Meditation and how it differs from other forms of meditation, focusing on effortlessness, stillness, and accessing deeper states of being. Charlotte highlights how identity shapes thought and behaviour, and how shifting who you are being can transform how you show up in the world. They discuss the power of declarations, visualisation, and conscious intention in creating opportunities.

The conversation moves into the realities of public speaking, communication skills, and the psychological work required to build confidence. They discuss practical tools such as practicing in similar environments, verbal journaling to release stress, and breaking preparation into manageable pieces. Charlotte’s philosophy of shifting “fear to fun” reframes public speaking as a chance for connection rather than performance.

They also touch on the role of AI in communication and the irreplaceable value of human connection. With loneliness rising, they emphasise the need for presence, authenticity, and real conversation. The core message: confidence grows when you address the deeper identity-level challenges beneath behaviour.

Takeaways

• Purpose can emerge through meditation and stillness.
• Presence creates real connection.
• Transcendental Meditation offers unique access to deeper states.
• Authenticity makes communication effortless and powerful.
• Identity shifts lead to personal growth.
• Declarations and visualisation help manifest opportunities.
• Practicing in safe environments builds resilience for public speaking.
• Verbal journaling helps release stress before networking or speaking.
• Preparation should be consistent and broken into small steps.
• Transforming fear into excitement changes how you communicate.
• AI cannot replace real human presence and connection.
• Loneliness highlights the need for authentic interaction.
• Confidence grows when deeper personal challenges are addressed.

Chapters

00:00 Exploring Purpose and Reincarnation
02:58 Presence and Connection
06:01 Understanding Transcendental Meditation
09:08 Being and Authenticity
11:50 Identity and States of Being
15:00 Declarations and Visualisation
17:59 Communication in a Modern World
21:03 Public Speaking Tools
24:00 Verbal Journaling and Stress
26:50 Preparation and Practice
30:00 Deeper Self-Development
33:01 Transforming Fear into Fun
39:06 AI and Human Connection
44:01 The Confidence Journey

1. Attend Camp O.C.C.C.E.
A transformational men’s experience designed to pull you out of autopilot, reconnect you with who you really are, and place you among high-standard men committed to growth.
If you feel the pull, trust it.
www.ceocampout.com

2. Explore 1:1 Coaching with Ben Price
For men ready for radical honesty, identity work, and a higher level of leadership.
This is deep transformation, not surface-level coaching.
If it is a hell yes, reach out.
If it is a maybe, it is a no for now.

Keep moving.