TopLeads is a B2B lead generation company with a proven track record of delivering quality leads through innovative and customised marketing campaigns.
They are a team of diverse and talented individuals spread across the world who work tirelessly to achieve your business goals in all aspects of marketing.
The company was founded by CEO, Charles Cormier, after he searched endlessly for a quality way to obtain leads and book meetings with clients to bring business into his advertising agency.
When Charles reached out to me to feature on his podcast, I admired his passion and entrepreneur spirit. Naturally, I invited Charles to join me on the Bend Like Bamboo podcast to share his story.
Charles started a nootropic company that got featured on Dragon's Den (the Quebec/Canada Shark Tank), he has travelled the world with my wife and dogs, managed and fired 1k+ employees, he has completed, ironmans and has started over 60 startups and has personally interviewed 10,000 CEO’s.
I wanted to interview Charles about what he has learned on his journey, and what resilience means to him. In a market where business owners we are looking at new ways to reinvest ourselves and how to scale their companies, Charles has much t share. He has started and failed multiple times. But this is what led him to create a system that helped him to maximise product market fit, testing his ideas at scale.
Charles believes in quantity aim to have minimum 10,000 contacts, sending out 50,000 emails per month which can give you an idea of what works, and what does not work from the open rates and statistic analysis.
Charles' Tips:
- Offer something great and have something that people want.
- Have a killer offer that people will talk about.
- If you get a big response then you know that you are onto something, eliminate the rest and double down on what works.
- Question your beliefs and cleanse your mind daily.
- Learn to manage your emotions and this will help you to also manage your team’s emotions. Charles has migrated to AI to eliminate this successfully.
- Create your own learning system he highly recommends Wikipedia as a good source of information. Also study the greats in our modern time, but also from past centuries.
- Add value to your market, and adapt.
Get in touch with Charles Cormier
LinkedIn: linkedin.com/in/sdr-as-a-service/
Website: www.topleads.agency
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