This week, Lee-Ann is joined on the Affiliate Marketing Podcast by Michelle Goodall. Michelle has spent 25 years in the marketing and communication industry and is currently CMO at Guild, a mobile-first platform for creating branded communities.

The ladies come together to discuss a range of affiliate marketing topics, including the Periodic Table of Community Strategy, which outlines the elements that make up a successful marketing strategy. Listen to the podcast for the full details.

Listen to find out more about:

• The benefits of building an affiliate community
• The importance of collaboration in a community
• The importance of communication and trust in affiliate marketing

Key segments of this podcast and where you can tune into go direct

[05:00] – Michelle’s history in affiliate marketing

[15:00] – What does building a community really mean?

[25:00] – Stories from former clients

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