With so many media platforms out there, it’s hard to know which you should be spending your time on. Dan Sullivan, Steve Krein, and special guest Nick Nanton explain how you can most effectively reach your desired audience—and keep them engaged and interested. If you don’t become part of the story happening all around you, you’ll become irrelevant very quickly. If you engage with a platform like it’s just a hobby, you won’t get the same results as you would if you engaged with it at a professional level.