She cries on camera. Wears hoodies. Says she’s just like you, right before pitching her five-figure course.

She’s the BFF Next Door. And in 2025, she’s not just relatable; she’s a finely-tuned marketing machine.

In this episode, we’re diving into one of the most deceptively dangerous archetypes in the online business world: the BFF Next Door.

We discuss:

• Introduction to the BFF Next Door Archetype: Who she is and how she operates in the online business world.

• How vulnerability, relatability, and curated imperfection are used as sales tools.

• Why is this archetype so popular right now?

• The psychological impact of feeling connected to someone you don’t actually know.

• Why the BFF Next Door is more dangerous than traditional “bro marketers”.

• The issues with associating with problematic figures while claiming to be different.

For detailed show notes and links to everything mentioned in this episode, please visit duped.online.

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