Half-assed marketing plans not really working for you? Jared’s got Cady Darago here to nudge (or shove, nicely, if needed) you in the direction you actually need to go. They chat about effective, fun approaches to marketing your law firm, customizing plans for a niche practice, and how CRM software will seriously change your life for the better.

Then, Jared has come up with yet another new game: “Philly Fanatics,” where Cady must identify which crazy fan behaviors were actually committed by wacked out Philly sports enthusiasts.

Also, Jared shares the Big 4 software tools every law practice needs and why.

Cady Darago is a Principal at ESQuisite Marketing, LLC.

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In honor of the Big 4 software tools being discussed, here's a playlist of great songs by quartets.

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Our opening track is Two Cigarettes by Major Label Interest.

The music for the Legal Trends Report Minute is I See You by Sounds Like Sander.

Our closing track is There Will Be Another Day by Alessandro Gugel.

Special thanks to our sponsors TimeSolv, Clio, Scorpion, and Alert Communications.