E842: Everyone's talking about "AI visibility," but almost no one is asking the right questions.

Is it actually real - or just another marketing buzzword sold by agencies and tools that need a new story to tell?

We uncover The Big AI Visibility Lie with former Telegraph Head of SEO James Carson, who's worked with some of the biggest publishers in the world.

We unravel: - Why "AI visibility" and "GEO" are mostly hype (and who's selling it) - The truth about ChatGPT, Perplexity, and AI Overviews traffic - How execs are falling for AI hype - and what consultants should really tell their clients - Why SEO fundamentals still matter more than ever - How YouTube is quietly becoming the new SEO advantage - The coming shift toward agentic browsers and what it really means for marketers

If you've been told your business needs "AI visibility," watch this before you waste your budget.

⭐️ James Carson on LinkedIn - https://www.linkedin.com/in/jacarson85/ ⭐️ James Carson on YouTube - https://youtube.com/@absolutelyagentic ⭐️ James Carson's newsletter - https://absolutelyagentic.com/newsletter

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Addressing AI Visibility Concerns 00:15 Agency vs. In-House Perspectives on AI 01:09 The Reality of AI Traffic Referrals 03:53 Challenges in Optimizing for AI 08:29 The Future of AI and Agentic Browsers 18:52 SEO and AI: Are They the Same? 23:26 Background and Experience in SEO 28:31 The Intersection of SEO and Social Media 31:29 Should You Invest in AI Visibility Tracking Tools? 31:57 The Relevance of AI Tracking in SEO 33:38 The Rise of AI and Its Impact on Visibility Tools 34:21 Challenges in Measuring AI Visibility 36:31 The Debate on AI's Role in SEO Strategy 40:30 The Importance of Quality Content in the AI Era 42:10 Using YouTube for SEO Success 48:11 The Future of Publishing in the AI Age 53:31 Effective SEO Strategies for Publishers 58:28 Recommended AI Tools for Content Creation 01:00:54 Conclusion and Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

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