The Big Story

Need ad creative? Here's what you need to know about using a generative AI startup to make your ad. Plus: Reddit opens its books before a planned IPO.

Walmart bought Vizio for a foothold in streaming – a move that will take the retailer's ads business to new levels. Then, a deep dive into the "sky bridges," a new term for partnerships between walled garden platforms.

After Temu's 5+ Super Bowl ads and billions in ad spending, will people shop like a billionaire? We discuss the strange profligacy of the discount shopping app.

The gap analysis of the Privacy Sandbox is out. And the gap is…large. Then, a case for why hype about first-party data hasn't been matched in reality.

After going through denial and anger over the death of third-party cookies, the ad tech industry enters the bargaining stage. Plus, top takeaways from the FTC's first-ever AI tech summit.

Getting personalization right remains tricky, and AI will only make it trickier. Then, inside Privacy Sandbox testing and the rise of curation tech.

This week's theme is programmatic excess. We start with bid duplication and end with VideoAmp's fall back to Earth.

As the ad world descends upon Vegas for CES, streaming services from Netflix to Amazon to Disney are turning out in force. Then, all the intrigue unearthed from the lawsuit that pitted LG Electronics against the startup it acquired, Alphonso (now LG Ads).

The end of third-party cookies is upon us, and independent ad tech is diverging on the best approach for cookieless targeting. Meanwhile, agencies and marketers are zooming out from programmatic to a bigger picture that's focused on first-party data.

In 2023, supply-path optimization took off, brands took their scalpels to made-for-advertising websites and DSPs and SSPs launched SPO products to cut down on hops. Plus: lessons from the year in data privacy.