Real Talk for Real Fundraisers

The Biggest Barrier to Major Gift Success


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What is the biggest barrier to major gift success? It’s a lack of leadership.

It was this lack of leadership that inspired Richard and Jeff to write their latest book, “It’s Not JUST About the Donor.” And it’s the focus of today's episode.

In this episode Richard and Jeff address this lack of leadership by outlining all the great leadership qualities they’ve seen where major gift programs are flourishing. Hopefully, you too will be inspired to take on these qualities that are absolutely necessary for success.

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Real Talk for Real FundraisersBy Veritus Group

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