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John Coogan, Rob Rhinehart, Matt Cauble, and David Renteln sought the perfect balance between nutrition and convenience.

Soylent was created from a need to find a simple, nutritious food source & created a formula consisting of 100% of the daily value of necessary vitamins, minerals, and macronutrients obtained from normal meals.

In 2013 Soylent raised $3M, the most ever seen for a food product on a crowdfunding campaign & quickly grew into a cult following in schools and colleges all across America.

In the Part 1 of @johncoogan conversation with THC, we cover Soylent’s early days, the incredible community & virility it garnered, and the D2C model with demand so high it took Shopify servers down!

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