The Binge Factor

The Binge Factor

By Tracy Hazzard & Tom HazzardTV & FilmBusinessNewsArtsTV ReviewsEntertainment NewsPerforming ArtsMarketing
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The Binge Factor episodes

  • Background Vetting Speakers & Guests with Justin Recla
    Podcast hosts as influencers have a strong responsibility to provide valuable and proven expert guests. Guests become immediately (and permanently) associated with your brand and with you so care needs to be taken with who you invite and you research and vet those associations.Former government counterintelligence agent, Justin Recla explains why background vetting speakers for events has become such an important part of their business and has emerged as a way to operate in greater transparency and service to attendees. He also talks about ways for podcast hosts to do some digging and look into potential guests.
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    • 40 min
  • Keys To Writing The Best Podcast Titles
    Podcasts are just one of the handful of ways to consume information in this digital age. And just like news, the title needs to tell the story of the episode at one go. For Tom and Tracy Hazzard, the best podcast titles are short, precise, engaging and educational. Learn the techniques to writing engaging and compelling podcast titles that will pull people in to listen to your stories.
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    • 22 min
  • Promoting A Book? Jill Lublin Advises: Get a Clear Message and Digital Author Platform
    To promote and sell your book, you need to have clear messages that work to make people interested and answer the question: why they should invest their time and money? Creating content with global digital impact and appeal is a good way to get a solid author platform. Bestselling author of The Profit of Kindness, Jill Lublin believes that making space for a way to give back is a more powerful and profitable strategy. Whether a podcaster or book writer, getting yourself out there means knowing where to focus your values to make your ideas and messages to resonate.
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    • 28 min
  • Attracting Podcast Binge Listeners For Massive Download Growth
    Podcast binge listeners are the hyper consumers you want to attract for massive and fast growth in your downloads and listener base. They make up around 20% of the podcast listener base. There are two special classes of hyper-consumer binge listeners: Podfasters - those that listen at very high speeds so they can listen to more in less time; and Completists - those that listen to every single episode. Discover how attracting these unique types of listeners can boost your podcast fan base.
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    • 29 min
  • Podcasting Your Way to Live Events with Jules Schroeder
    Instead of getting all the affiliates and sponsors, Jules Schroeder decided to pave a path of her own while enjoying life, love and career by putting herself in the shoes of her listeners. Podcasting your way to live events can be both scary and fun, but Jules will show you that focusing on value and the people who listen to you can make it an exciting experience. Never putting on a mask is the best way to show that your podcast is a reflection of the journey you are taking.
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    • 36 min
  • Know Your Brand and Start Podcasting Now
    Figuring out the answer to “Should I do it now or later” means start podcasting now or miss the opportunity for people to listen to you as soon as possible. Doing the right things in the right order isn't always apparent if you don't know why you want to podcast in the first place or are unsure what your brand represents. Listen in to Tom and Tracy as they reveal how to overcome a road block every potential podcaster faces.
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    • 23 min
  • The Path To Profit Is Having A Podcast Plan with Dr. Minette Riordan
    Being consistent with the content of your brand is key to podcasting. Having a podcast plan no matter what day of the year it is means that you have a clear vision of what you want your listeners to take away from your podcasts. Join Dr. Minette Riordan as she explains how having a podcast plan will help you connect with your listeners.
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    • 39 min
  • Facing Your Podcasting Fears
    In the previous episode with John Livesay, he brought up a very important point that most podcasters encounter at one time or another: podcasting fears. May it be the fear of starting a podcast, the fear of rejection, the fear of failure or the fear of the unknown, we're going to provide a few examples of how you can push through and overcome these fears. 
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    • 28 min
  • Podcast Success Tips with John Livesay
    We’ve got a really fantastic guest for you today. This is one of our favorite people; one of our absolute favorite people to talk to, to connect with, so happy to have him us a client, just a joy to work with and talk with and interview. His name is John Livesay. He has The Successful Pitch Podcast among other things. John has this amazing ability to connect. He is great at introductions and always introducing me to the most interesting people and they're always right on. Sometimes when I get an email from him I’m like, “Do I really want to interview yet another VR, AR expert?” I'm like, “But John did the introduction, of course I'm going to follow through.” I go and do it and it turns out to be the coolest person I've ever met with the coolest space and the coolest equipment and now I have to go see it. That’s just an example. It has always for me, follow the path, the connection. You may not understand why he’s making the connections for you, but the connections are brilliant. That’s what he really does well on his show.

    Let us give you a little more of his specific background. John is known as The Pitch Whisperer. We have to say, that phrase was coined by Tracy. She coined it when she wrote an article about him. For those of you who have listened to the Ego Bait episode, it was pre Ego Bait that she called him that. It gave us the idea for it. It stuck too because he used that quote on the cover of his book. You’ll hear him talk about it. He is now The Pitch Whisperer. He helps sales people become magnetic storytellers with the ability to make irresistible offers to their ideal clients. That’s his goal. He’s also an amazing keynote speaker. He does it at corporations and increases sales from it. It’s in settings ranging from Gensler’s top management retreat where he’s speaking to these corporations to speaking to Coca-Cola’s CMO Summit. He’s the author of The Successful Pitch, which is the same name as his podcast. It’s Conversations on Going from Invisible to Investible.

    It’s always been one of our favorite phrases, is that he’s teaching you how to pitch yourself from invisible to investible. In reality, that’s what he’s done with the show. That’s why we wanted to have him on the show. He started with podcasting which to him at the time, and you’ll hear him talk about it, it was a daunting task. It was a couple of years ago. He didn’t know how to do it. He was nervous about it and apprehensive about asking guests to be on his show, probably a lot of the same things that any new podcaster goes through. At the time, it’s like when we started. There was a bunch of people who had just started podcasting and put out courses and books but it wasn’t as formal as it is now where there's all these courses that you can take and all these programs that you can do and you can learn how to podcast. Back then, we were on our own. It was like the Wild West.

    John, like we and many podcasters at the time, started with a certain format or idea in mind about what their podcast was. As we all grow as podcasters, we pivoted as to what some of the focus was, some of the format was. That’s part of John’s story today is the most interesting, is to hear how he started and why he started his podcast was for a very good purpose to market and grow his business. Then, what he’s doing with it today is helping catapult him in the next evolution, much bigger evolution of his business. He’s managed it. That’s why we wanted to use him as the successful model for you today, is because we really see what he’s done. He’s integrated it into the core of his platform, of his business, of the way that he runs his business, of the way he operates it, of the way he enjoys it. He has passion for it. It’s become an anchor and the base for everything that he does.

    He now is on television a lot. He’s got many, many television appearances for pitching his book and his podcast and that he is the speaker.
    47 min
  • Social Media Master Class
    Social media's power has continually been growing recently, and you should not miss this opportunity. We have a five step social media action plan that we follow to grow our business, and this is what we do for our clients as well. Listen in as Tracy Hazzard shares these five steps with you, and explains why each one is important and how we do them. She also shares some tools that would save you time but still help you be effective in your social media plan.
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    • Join Feed Your Brand community today:

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    • 42 min

About The Binge Factor

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Dare to discover what makes a podcast truly unskippable and bingeworthy! In this edition of The Binge Factor, we dive deep into the podcasts that captivate audiences, offering honest podcast…