The Birth of the Agile Delivery Manager = No More ScrumMasters

In 2025, we formally changed the title of Scrum Master to Agile Delivery Manager (ADM) in our technology division. This renaming wasn’t a rebrand for the sake of optics. It reflected a deeper evolution already happening, rooted in the expanding scope of delivery leadership, the adoption of Flow Metrics and Value Stream Management, and our real-world shift from strict Scrum toward a more customized Kanban-based model.

It was this year that the name finally clicked. After assigning Value Stream Architect responsibilities to our Scrum Masters and giving them ownership of delivery metrics, team-level delivery health, and collaboration across roles within their Agile team, I realized the title “Scrum Master” no longer fit their role. I even considered Agile Value Stream Manager, but it felt too narrow and platform-specific.

That’s when Agile Delivery Manager stood out, not only as a better label but also as a more accurate reflection of the mindset and mission.

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