Mike and Doug discuss Seventh Sense's lead nurture emails, what's working for them, and what could be improved.

Mike and Doug discuss how email is an important channel, how it needs to be uniquely utilized, and whether you should own or rent attention.

Mike and Doug explore how this is a false question and other data driven issues.

Mike and Doug discuss how salespeople and marketers' obsession with metrics like customer acquisition cost might hurt more than it helps.

How will the world of sales be different in 5 years. Will AI take over? Will the metrics we base success on change? Mike and Doug discuss and predict. Check it out, and prepare yourself for the future.

Doug and Mike discuss the many differences between marketing and selling to small/mid-sized businesses and large enterprises.

Mike decided to take the pricing page off of his website, because of how it was affecting the expectations of his prospects. Doug disagrees with removing the pricing page from any SaaS website. Heated debate ensues, don't miss it!

While most marketing organizations are making predictions about the next year, we're looking back at 2018 and what we can learn from it. Doug and Mike review the year of 2018 and discuss what worked (or didn't) for them.

For better or worse, marketers are obsessed with numbers. What's one of the biggest metrics they're concerned with? Traffic. The amount of people who have visited a page on your website. But does this number matter? Does it actually express the success of your marketing efforts and your website? Or is it just a number that makes marketers feel like they're doing a good (or bad) job? Doug and Mike discuss...

Mike argues that marketers need to be technologists in order to be successful and iterate, but what does it mean to be a technologist? Do marketers need to be technologists, or must they understand the big picture first?