Roisi Proven is a true product person: she has a penchant for imagining the worst, which she’s turned into a superpower to put all of her product decisions through a rigorous ethics test.  That’s useful – but she’s also found a way for you to engage your team in a creative way, using the model of the show Black Mirror, in an effort to make better decisions.

Quote of the Episode

The point is to get as evil as possible, and not hold back, and not think about the feelings of others, it’s just about being really harsh about what your product could be used for, and then putting it into a little dystopian future that you create.

Listen if you’d like to learn more about

* Ethical frameworks for product development

* The Black Mirror Test

* Examples, featuring Badi, Verve and AirBnB

Links mentioned in this episode

* Follow Roisi on Twitter or LinkedIn, and check out her work at Gower St Analytics

* Kim Goodwin’s talk: How can we Build Human-Centred Products

* Racial dot map and prisons

* Airbnb: Racism, Gentrification

* Roisi’s blog post about intrusive thoughts

Hosts

The Product Experience is hosted by Lily Smith and Randy Silver.

Lily enjoys working as a consultant product manager with early stage and growing startups and as a mentor to other product managers. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. She has worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank in Bristol, the Product Managers’ meetup with regular events and talks on Product now with 800+ members and growing. Now the Product Director at Symec, Lily also runs ProductCamp in Bristol & Bath.

A recovering music journalist and editor, Randy has been working as an interactive producer and product manager across the US and UK for nearly 20 years. After launching Amazon’s music stores in the US and UK, Randy has worked with museums and arts groups, online education, media & entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Now a trainer, Discovery and Leadership consultant, he’s spoken at Mind the Product Engage (Hamburg and Manchester), at a number of ProductTanks (London, Zurich, Manchester, Birmingham, Bristol, Oxford, and Brighton… so far!) and at conferences across the US and Europe.

Music

Our theme music is from Hamburg-based Pau, featuring ProductTank Hamburg’s own Arne Kittler on bass. Listen to more on their Facebook page

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