THE BOOST

In this conversation, Steve Turney interviews Megan Gunnell, the founder of Thriving Well Institute and the admin of the Thriving Therapists Facebook group. Megan shares her journey of building a thriving therapist community and offers insights into marketing and scaling a therapy practice.

She emphasizes the importance of listening to the audience and staying within one's area of expertise. Megan also discusses the value of choosing the right marketing channels for reaching and engaging with the target audience.

In this conversation, Megan Gunnell discusses the importance of building a supportive community and creating a safe space for therapists. She emphasizes the value of quality over quantity when it comes to community size.

Megan also shares her approach to decision-making, which involves listening to the head, heart, and gut and aligning decisions with one's purpose and values. She explains the concept of distress tolerance and how it can help individuals push through resistance. Megan also discusses the balance between ego and fear and the importance of taking bold action despite fear.

Takeaways

Chapters

00:00

Introduction and Background

03:02

The Thriving Therapist Community

06:01

Creating the Thriving Therapist Community

10:59

Listening to the Audience

15:22

Staying in Your Lane

21:58

Introduction and Building a Community

22:28

Creating a Safe and Supportive Space

23:35

Trusting Intuition and Making Aligned Decisions

26:31

Listening to Head, Heart, and Gut

29:11

Distress Tolerance and Pushing Through Resistance

38:07

Balancing Ego and Fear

42:35

Taking Bold Action Despite Fear

45:16

Closing and Where to Find Megan

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Today's guest Brad Arner is the CEO of The Healer's Kit.

This show is hosted by Steve Turney, CEO and Executive Director of the Mental Health Marketing Conference.

In this conversation, Steve Turney and Brad Arner discuss various topics related to the intersection of technology, mental health, and human connection. They explore the entrepreneurial lifestyle, the value of rest and disconnecting, and the potential of AI and automation.

They also touch on the importance of balancing automation with human connection and the need to define what aspects of life should not be automated. The conversation highlights the beauty of the outdoors and the importance of disconnecting from technology. Overall, they emphasize the need to find a balance between technological advancements and maintaining authentic human connections.

Takeaways

Chapters

00:00

Introduction and Background

03:07

The Entrepreneurial Lifestyle

06:09

The Value of Rest and Disconnecting

11:03

The Intersection of Ancient Wisdom and Modern Science

17:23

The Exciting Time of Technological Advancements

25:12

The Potential of AI and Automation

28:19

Balancing Automation and Human Connection

34:14

Defining What Should Not Be Automated

38:26

Automating Administrative Tasks for Mental Health Professionals

41:59

The Beauty of the Outdoors and the Importance of Disconnecting

43:14

Conclusion

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Summary

In this conversation, Steve Turney interviews Jennifer Christensen, CMO and Co-founder of Beacon Media + Marketing, about the 2024 State of Mental Health Marketing Report.

They discuss the research methodology and the main findings of the report. The conversation covers topics such as the importance of referrals and social media advertising in mental health marketing, the interest in new tactics and avenues, the challenges faced by marketers, the need for digital marketing audits, the choice between in-house and agency marketing, and the confidence in evaluating and purchasing AI technology. The conversation concludes with a discussion on the future of mental health marketing and the importance of staying informed.

Takeaways

Referrals and social media advertising are key drivers of success in mental health marketing.

There is a growing interest in new tactics and avenues, such as short form video, podcasts, and AI marketing tools.

Many marketers struggle with clarity and understanding what marketing strategies work best.

Digital marketing audits are essential for evaluating the effectiveness of marketing efforts.

There is a need for a balance between in-house and agency marketing expertise.

Many marketers lack confidence in evaluating and purchasing AI technology.

The overwhelming number of AI tools available can make it difficult for marketers to navigate and make informed decisions.

Continued research and benchmarking are necessary to stay informed and make data-driven marketing decisions.

Chapters

00:00

Introduction and Background

03:20

Referrals and Social Media Advertising

08:02

Interest in New Tactics and Avenues

15:35

Challenges in Marketing

18:02

Digital Marketing Audits

21:23

In-House vs. Agency Marketing

25:07

Confidence in Evaluating and Purchasing AI Technology

30:39

The Overwhelm of AI Technology

38:18

Conclusion and Future Research

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In this conversation, Steve Turney interviews Jimmy Lyons, the VP of Growth at Further, a conversion rate optimization platform for behavioral health.

They discuss the importance of living in the present moment and finding joy in the mundane.

Jimmy shares his personal story of finding help for someone with addiction and how it led him to his current role at Further.

They delve into the features and benefits of Further, including its AI-powered chat function and conversational web forms.

They also explore the intersection of Web3 and mental health, as well as the potential of psychedelics in the field.

Overall, the conversation highlights the role of technology in improving mental health care and promoting well-being.

Takeaways

Living in the present moment and finding joy in the mundane can greatly improve mental well-being.

AI-powered tools like Further can enhance the conversion rate optimization process in behavioral health by providing fast and user-friendly solutions.

Web3 and blockchain technology have the potential to revolutionize mental health care and create new opportunities for anonymity and connection.

The intersection of Web3 and psychedelics is an emerging area of exploration that could have significant implications for mental health treatment.

Moving towards higher consciousness and embracing new technologies can lead to innovative solutions and advancements in mental health care.

Chapters

00:00

Introduction and Virtual Hug

02:44

Living in the Present Moment

04:14

Jimmy's Personal Story

12:24

Overview of Further and its Features

16:31

The Role of AI in Behavioral Health

21:38

The Impact of Web3 and Blockchain

26:19

The Importance of Anonymity in Web3

32:20

The Intersection of Web3 and Psychedelics

43:15

Moving Towards Higher Consciousness

44:59

Closing Remarks

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In this conversation, Steve Turney interviews Linea Johnson, an author, speaker, and mental health advocate. They discuss various topics, including moving to a new location, workplace mental health, change management, emotional awareness, language and its impact on mental health and disability, and the concept of inspiration porn. Lenia shares her experiences and insights, highlighting the need for vulnerability, empathy, and understanding in creating a supportive and inclusive environment. She also discusses her work as a consultant and her book, 'Perfect Chaos.'

Takeaways

Workplace mental health requires a comprehensive approach that involves leadership, policy changes, and creating a safe space for employees to share their experiences.

Successful change management involves listening to and involving all stakeholders, addressing resistance, and creating a feedback loop.

Language plays a crucial role in mental health and disability, and it is important to use person-first language and be aware of ableist terminology.

Inspiration porn, which objectifies and belittles individuals with disabilities, should be avoided in marketing and communication.

Chapters

00:00 Introduction and Small Talk

01:11 Moving to a New Location

03:00 The Importance of Good Food in a New City

05:07 Virtual Hug and Shameless Plug

09:16 Transitioning to Full-Time Advocacy

11:11 Ideal Customers for Workplace Mental Health Consulting

15:20 Factors for Successful Change Management

19:08 The Importance of Emotional Awareness in the Workplace

20:15 The Need for Vulnerability and Emotional Expression

23:15 The Impact of Language on Mental Health and Disability

25:37 The Use of Person-First Language and Identity-First Language

29:34 The Importance of Language in Marketing and Communication

34:02 The Concept of Inspiration Porn and Its Impact

38:01 Conclusion and Contact Information

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Omar Ruiz, founder of Online Private Practice, shares his journey and insights into building an authentic and successful mental health business. He emphasizes the importance of reviews and authenticity in the industry. Omar discusses his work as an LMFT and his focus on helping couples struggling with infidelity. He also talks about his approach to content creation, including his YouTube channel and upcoming podcast. Omar provides valuable advice on using Facebook groups for connection and referrals. 

He reflects on his experience presenting at the Mental Health Marketing Conference and the long-term strategy of building a legacy in the field. The conversation covers topics such as the growth process and success, starting a private practice and learning from others, the importance of business education for therapists, the community and future opportunities, content consumption and learning, and Omar's path and market research.

Takeaways

Chapters

00:00

Introduction and Background

03:22

The Value of Reviews and Authenticity

06:34

Omar's Professional Work and Online Private Practice

10:23

Approach to Content Creation

19:48

The Role of Facebook and Meta

23:28

Using Facebook Groups for Connection and Referrals

27:36

Feedback from Mental Health Marketing Conference

38:27

Long-Term Strategy and Imposter Syndrome

46:28

The Growth Process and Success

48:35

Starting a Private Practice and Learning from Others

50:28

The Importance of Business Education for Therapists

51:18

The Community and Future Opportunities

52:23

Content Consumption and Learning

56:40

Omar's Path and Market Research

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Summary

In this conversation, Steve Turney interviews Johnny Crowder, CEO & Founder or Cope Notes. They discuss various topics related to mental health and personal growth. The conversation covers patterns in decision-making, taking risks, avoiding toxic people and behaviors, defining success, adaptability, starting an entrepreneurial path, the importance of story and creativity, the limitations of systems, the journey of self-discovery, the process of transformation, the value of incremental improvement, embracing imperfection, the power of love and transformation, the importance of personal stories, the resistance to change, the power of imagination and role-playing games, the transformational power of fairy tales, the wisdom of looking inside and awakening, the fear of change and rejection, the healing power of love and self-acceptance, and the importance of personal transformation.

Takeaways

Patterns in decision-making can reveal how we approach various aspects of life.

Taking calculated risks is necessary for personal and professional growth.

Avoiding toxic people and behaviors is crucial for success and well-being.

Embracing imperfection and focusing on incremental improvement leads to long-term success.

Personal transformation requires self-awareness, adaptability, and the willingness to change.

Chapters

00:00

Introduction and Greeting

00:57

Patterns in Decision-Making

02:23

Taking Risks and Mitigating Risk

03:00

Avoiding Toxic People and Behaviors

04:19

Defining Success and Solving Problems

06:18

Adaptability and Responding to Challenges

07:10

Starting an Entrepreneurial Path

09:54

Finding the Right Fit in Work

10:21

The Importance of Story and Creativity

11:50

The Limitations of Systems and Creativity

12:20

The Journey of Self-Discovery

13:49

The Process of Transformation

14:19

The Value of Incremental Improvement

16:27

The Opportunity Costs of Being Someone Else

17:08

Defining Ourselves and Overcoming Bias

18:07

The Unpredictable Growth of Personal Projects

20:21

Embracing Imperfection and Iteration

22:45

The Power of Love and Transformation

24:41

The Importance of Personal Stories

26:25

The Untold Stories of Failure and Growth

27:21

The Journey of Self-Awareness

29:13

The Resistance to Change and Personal Growth

30:29

The Power of Imagination and Role-Playing Games

31:30

The Importance of Embracing Change

32:10

The Transformational Power of Fairy Tales

33:06

The Wisdom of Fairy Tales and Self-Discovery

35:01

The Journey of Personal Growth

36:34

The Power of Looking Inside and Awakening

39:23

The Fear of Change and Rejection

40:44

The Healing Power of Love and Self-Acceptance

43:54

The Importance of Personal Transformation

45:28

Closing Remarks and Farewell

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Ep 24 of THE BOOST with guest Patrick Casale: On neurodiversity, gut instinct and when to walk away.

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THE BOOST with Zhaklina Spencer, Founder of Mental Health Songwriter Nights

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THE BOOS: Conversations with People Promoting Mental Health, with guest Melissa Fors Shackelford and host Steve Turney.

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