THE BOOST

By Steve Turney: CEO, Mental Health Marketing ConferenceBusiness Health & Fitness Mental Health Marketing

THE BOOST episodes

September 26, 2024Episode 51: Transforming Mental Health Marketing, with Tom Conti and Chris Hassan
SUMMARY
In this conversation, Steve Turney hosts Tom Conti and Chris Hassan to discuss the intersection of mental health marketing and addiction treatment. They explore the importance of gratitude, personal connections, and the role of data in creating effective marketing strategies for mental health services. Tom shares insights about his company, Sweet Science Marketing, and how they leverage data to improve patient outcomes. Chris discusses his journey in the addiction treatment field and the innovative models he has developed to address substance use disorders. The conversation emphasizes the need for de-stigmatization, effective messaging, and the importance of a comprehensive treatment approach.

TAKEAWAYS
Gratitude fosters personal connections in the mental health field.
Data-driven marketing can significantly improve patient outcomes.
Effective messaging is crucial in addiction treatment.
De-stigmatizing addiction is essential for encouraging individuals to seek help.
A comprehensive treatment model addresses both mental health and substance use disorders.
Personal experiences shape the passion for helping others in recovery.
Collaboration between marketing and treatment providers enhances service delivery.
Understanding patient demographics aids in creating targeted marketing strategies.
Longitudinal data analysis can reveal trends in patient recovery and relapse.
Education for families is key in supporting individuals with addiction issues.

CHAPTERS
00:00 | Introduction to Mental Health Marketing
03:04 | Gratitude and Personal Connections
06:06 | The Role of Data in Mental Health Marketing
08:53 | Shameless Plug: Sweet Science Marketing
11:51 | Chris Hassan's Journey in Addiction Treatment
15:09 | Innovative Treatment Models for SUD
18:06 | Data-Driven Approaches to Patient Care
20:58 | The Importance of Messaging in Addiction Recovery
23:55 | De-Stigmatizing Addiction
26:49 | The Power of Words in Mental Health
29:45 | Recommended Resources for Understanding Addiction

KEYWORDS
mental health, addiction treatment, marketing, data-driven, recovery, substance use disorder, mental health marketing, Sweet Science, Chris Hassan, Tom Conti

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42 min
September 19, 2024Episode 50: The Power of Patient Engagement Tools, with David Henderson
SUMMARY
In this conversation, Steve Turney interviews David Henderson, the Director of Marketing at MEND, a company focused on patient engagement in mental and behavioral healthcare. They discuss the challenges in accessing mental healthcare, the solutions MEND offers, and their approach to marketing in the healthcare industry. David emphasizes the importance of building authentic relationships and caring about the people they serve. They also touch on the upcoming mental health marketing conference and the value of geofencing in marketing.

TAKEAWAYS
MEND is focused on making access to mental and behavioral healthcare accessible for everyone through their suite of patient engagement tools.
Their tools include digital patient intake, video visits, smart scheduling, and an enhanced virtual waiting room.
MEND aims to eliminate no-shows and improve provider utilization, ultimately improving the patient experience and revenue streams.
In their marketing efforts, MEND prioritizes building authentic relationships and showing genuine care for the people they serve.
They believe in the value of partnerships and supporting others in the mental and behavioral healthcare space.
Geofencing is an upcoming topic of discussion in their webinar, highlighting the importance of targeted marketing strategies.

CHAPTERS
00:00 | Introduction and Background
03:13 | MEND's Mission and Patient Engagement Tools
08:06 | Addressing No-Shows and Provider Utilization
19:21 | Authentic Relationships in Healthcare Marketing
26:26 | Supporting Providers and Building Partnerships
29:01 | Exploring Geofencing in Marketing

KEYWORDS
mental health, patient engagement, healthcare, marketing, relationships, access, MEND, conference, geofencing

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
34 min
September 05, 2024Episode 49: Resilience and Grit in Entrepreneurship, with Amy Green
SUMMARY
Amy Green, CEO and founder of Nashville Collaborative Counseling Center, discusses the growth and success of her company. NCCC has been recognized as one of the 40 fastest growing companies and has made the Inc 5000 list. Amy emphasizes the importance of being validated and recognized for the hard work and impact her company is making. She also talks about the role of discomfort in entrepreneurship and the need for continuous growth and learning. Amy shares her approach to seeking advice and feedback, being open to discomfort, and being willing to step back if necessary for the greater mission of the company. In this conversation, Amy and Steve discuss the power of compounding experience and attitude, the importance of authenticity and vulnerability in leadership, and the balance between focus and breadth of service. Amy shares her journey of starting Nashville Collaborative Counseling Center and My Maya Health, and the challenges and successes she has experienced along the way. They also discuss the significance of resilience and grit in entrepreneurship, the importance of self-care and social connections, and the resources and organizations that have helped Amy in her entrepreneurial journey.

TAKEAWAYS
Recognition and validation for hard work and impact are important for business growth.
Discomfort is a necessary part of entrepreneurship and leads to growth and learning.
Seeking advice and feedback from trusted mentors and being open to different perspectives is crucial for personal and professional development.
Being willing to step back and let others take the lead when necessary is important for the long-term success of the company and its mission.
Compounding experience and attitude can lead to exponential growth and success.
Authenticity and vulnerability are essential qualities for effective leadership.
Finding the balance between focus and breadth of service is crucial for business growth.
Resilience and grit are necessary for navigating the challenges of entrepreneurship.
Self-care and social connections are important for maintaining well-being and success.
Resources and organizations like the Nashville Entrepreneur Center, Group Practice Exchange, Mindsight Partners, and Casey Compton provide valuable support and guidance for mental health entrepreneurs.

CHAPTERS
00:00 | Recognizing and Validating Hard Work and Impact
03:00 | Embracing Discomfort for Growth and Learning
08:35 | Seeking Advice and Feedback for Personal and Professional Development
14:49 | Stepping Back for the Greater Mission
25:26 | The Power of Compounding Experience and Attitude
28:23 | Starting Nashville Collaborative Counseling Center
34:03 | Authenticity and Vulnerability in Leadership
36:25 | Balancing Focus and Breadth of Service
43:15 | Resilience and Grit in Entrepreneurship
45:32 | The Importance of Self-Care and Social Connections
48:38 | Valuable Resources and Organizations for Mental Health Entrepreneurs

KEYWORDS
growth, success, recognition, impact, discomfort, entrepreneurship, advice, feedback, mission, compounding experience, attitude, authenticity, vulnerability, leadership, focus, breadth of service, Nashville Collaborative Counseling Center, Mamaya Health, challenges, successes, resilience, grit, entrepreneurship, self-care, social connections, resources, organizations

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55 min
August 29, 2024Episode 48: The Opioid Epidemic - A Growing Crisis, with Preston Powell and Paul Aston
SUMMARY
In this conversation, Steve Turney interviews Preston Powell and Paul Aston about their work in the mental health industry. They discuss the end overdose golf tournament and event, the work of Webserv, and the launch of Bright Path, a virtual outpatient center. The conversation touches on topics such as gratitude, the opioid epidemic, marketing strategies, and the importance of raising awareness about overdose prevention. The guests share personal experiences and insights into addiction and recovery. Overall, the conversation highlights the need for effective solutions and support in the mental health field.

Learn more about Webserv’s upcoming events at events.webserv.io.

TAKEAWAYS
The end overdose golf tournament and event aims to raise awareness about overdose prevention and provide support for those affected by addiction.
Webserv is a digital marketing agency specializing in behavioral health care, offering paid media and earned and owned media services.
Bright Path is a virtual outpatient center focused on mental health, with plans to expand into a full continuum of care.
The opioid epidemic is a growing crisis, with thousands of people dying from opioid-related overdoses each year.
Effective marketing in the mental health field requires understanding the unique challenges and motivations of individuals seeking help.
Raising awareness and providing harm reduction strategies are crucial in addressing the opioid epidemic and supporting those struggling with addiction.

CHAPTERS
00:00 | Introduction and Gratitude
05:11 | Webserv: Digital Marketing for Behavioral Health Care
09:26 | End Overdose: Raising Awareness and Support
34:13 | Bright Path: Virtual Outpatient Center for Mental Health
23:41 | Effective Marketing in the Mental Health Field
29:46 | Addressing the Opioid Epidemic through Awareness and Harm Reduction

KEYWORDS
mental health, overdose prevention, golf tournament, Webserv, Bright Path, gratitude, opioid epidemic, marketing strategies, addiction, recovery

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
41 min
August 22, 2024Episode 47: The Power of Storytelling in Behavioral Healthcare, with Glenn Hadley
SUMMARY

SUMMARY
Glenn Hadley, Senior Vice President of Strategy at Unlock Health, discusses the importance of mature storytelling in the behavioral healthcare space and the need for marketing parity with physical healthcare. He highlights the opportunity for healthcare systems and behavioral health providers to come together and share their expertise in reaching and engaging patients. Glenn also emphasizes the significance of employer brand strategy in attracting qualified staff and the shift towards a more diversified marketing mix in behavioral healthcare. He shares insights from a survey conducted by Unlock Health and Behavioral Health Business, which revealed that budget constraints and the changing search habits of patients are key challenges and opportunities in the industry.

TAKEAWAYS
There is a need for mature storytelling in the behavioral healthcare space and marketing parity with physical healthcare.
Healthcare systems and behavioral health providers should come together to share their expertise in reaching and engaging patients.
Employer brand strategy is becoming increasingly important in attracting qualified staff in the behavioral healthcare industry.
There is a shift towards a more diversified marketing mix in behavioral healthcare, with a focus on social media, programmatic advertising, and traditional marketing channels.
Budget constraints and changing search habits of patients are key challenges and opportunities in the industry.

CHAPTERS
00:00 | Introduction and Personal Background
07:59 | Glenn's Work at Unlock Health
13:25 | The Importance of Marketing Parity in Behavioral Healthcare
19:21 | Challenges and Opportunities in the Behavioral Healthcare Industry
26:03 | The Mental Health Marketing Conference and Unlock Health Partnership
36:11 | Trends in Behavioral Healthcare Marketing
41:31 | The Shift towards a Diversified Marketing Mix in Behavioral Healthcare

KEYWORDS
behavioral healthcare, marketing parity, storytelling, healthcare systems, patient journey, access, payment, AI, budget constraints, diversified marketing mix, employer brand strategy

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49 min
August 15, 2024Episode 46: Treating the Whole Person - Addiction and Mental Health, with Kathy Gaughran
SUMMARY
In this conversation, Steve Turney interviews Kathy Gaughran, the senior marketing strategist from Healthcare Success, about the shifts in the mental health space and the importance of addressing mental health stigma. They discuss the value of influencers in the mental health journey and the role of shame in seeking help. Kathy shares her personal experience with bipolar disorder and addiction and emphasizes the need to treat the whole person. They also talk about the work of Healthcare Success in helping mental and behavioral health organizations with marketing strategies.

TAKEAWAYS
There have been significant shifts in the mental health space, and addressing mental health stigma is crucial.
Influencers play a valuable role in helping individuals struggling with mental health to seek help.
Shame is often associated with mental and behavioral health, which can hinder individuals from seeking treatment.
Treating the whole person is essential in addressing addiction and mental health issues.
Healthcare Success provides marketing strategies to help mental and behavioral health organizations reach their target audience.

CHAPTERS
00:00 | Introduction and Common Ground
00:32 | Shifts in the Mental Health Space
01:25 | The Role of Influencers in the Mental Health Journey
02:15 | Overcoming Shame in Seeking Help for Mental and Behavioral Health
02:40 | Treating the Whole Person: Addiction and Mental Health
11:15 | Healthcare Success: Marketing Strategies for Mental and Behavioral Health Organizations

KEYWORDS
mental health, stigma, influencers, shame, addiction, recovery, healthcare marketing, user journey

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
29 min
August 08, 2024 Episode 45: The Power of Authentic and Niche Marketing in Healthcare, with Alex Membrillo
SUMMARY
Alex Membrillo, CEO of Cardinal Digital Marketing, discusses his journey in the healthcare marketing industry and the growth of his company. He emphasizes the importance of having a specialized niche and highlights the success they have achieved in multi-site healthcare marketing. Alex also talks about the personal investment and dedication required to run a successful business. He shares his role in marketing and promoting Cardinal's brand and the pride he takes in the content they produce. The conversation concludes with a discussion about the importance of mental health in the marketing industry.

TAKEAWAYS
• Specializing in a niche market can lead to success in the healthcare marketing industry.
• Running a business requires personal investment and dedication.
• Effective marketing involves understanding the needs of clients and being able to communicate the value of services.
• Promoting mental health is important in the marketing industry.

CHAPTERS
00:00 | Introduction and Setting the Tone
03:02 | The Power of Niche Marketing in Healthcare
05:25 | Cardinal as a Personal Investment
06:30 | Extracting from the Day-to-Day Operations
07:30 | Alex's Strength in Marketing and Branding
09:30 | Mental Health in Marketing
10:10 | Uniqueness and Fun at the Mental Health Marketing Conference
11:40 | The Genuine Care and Passion in the Mental Health Space
12:30 | Prioritizing Education and the Attendee Experience
14:40 | The Importance of HIPAA Compliance in Marketing
16:20 | Performance Marketing for Multi-Site Provider Groups
18:30 | The Power of Authenticity in Marketing

KEYWORDS
healthcare marketing, multi-site healthcare marketing, niche marketing, business growth, personal investment, marketing strategy, content creation, mental health

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
26 min
August 01, 2024Episode 44: Addressing Challenges in the Behavioral Health Industry, with Sarah Duke and Trevor Colhoun
SUMMARY
In this conversation, Steve Turney interviews Trevor Colhoun and Sarah Duke, who are involved in promoting mental health through their organization TPN.health. They discuss the challenges in the behavioral health industry and how TPN aims to address them by providing a platform for clinicians to connect, access education, and improve outcomes. They also talk about the role of payers and the potential for transparency and connectivity in the industry. The conversation concludes with a discussion about their partnership with MHM 365 and the importance of ethical marketing in the mental health space.

TAKEAWAYS
TPN aims to address the challenges in the behavioral health industry by providing a platform for clinicians to connect, access education, and improve outcomes.
Transparency and connectivity are crucial in the behavioral health industry, and TPN is working towards creating a trusted provider network.
TPN is partnering with MHM 365 to provide continuing education and marketing expertise to clinicians and organizations in the mental health space.
Ethical marketing is essential in the mental health industry to ensure the well-being of patients and the integrity of the profession.

CHAPTERS
00:00 | Introduction and Virtual Hug
03:01 | Addressing Challenges in the Behavioral Health Industry
06:21 | The Value of TPN for Clinicians
11:08 | The Role of Payers in Behavioral Health
15:35 | Creating Transparency and Connectivity in Behavioral Health
19:01 | Partnership with MHM 365: Continuing Education and Marketing
23:52 | The Importance of Ethical Marketing in Mental Health
26:17 | Conclusion and Future Plans

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30 min
July 18, 2024Episode 43: Anxiety and Self-Awareness, with Micah Jones
SUMMARY
In this conversation, Steve Turney has a chat with his friend Micah Jones, a talented designer and brand strategist. They discuss various topics, including the importance of family, the impact of moving to a new place, the role of anxiety in self-awareness, and the power of branding. Micah shares his insights on branding, emphasizing the need for internal clarity, organizational health, and the telegraphing of values. They also touch on the connection between trauma and entrepreneurship, the influence of adverse childhood experiences, and the significance of relationships in combating loneliness and finding purpose.

TAKEAWAYS
Family plays a crucial role in providing support and love during challenging times.
Moving to a new place can be an opportunity for self-reflection and intentional growth.
Anxiety can lead to self-awareness and a deeper understanding of oneself and others.
Branding extends beyond organizations and can also apply to individuals, reflecting their values and attracting like-minded people.
Organizational health is essential for a brand to make good on its promises and create a positive impact.
Traumatic experiences can shape one's entrepreneurial drive and passion for making a difference.
Strong relationships and a sense of belonging are vital in combating loneliness and finding purpose.

CHAPTERS
00:00 | Introduction and Friendship
01:15 | The Power of Family and Support
05:11 | The Impact of Moving and Self-Reflection
06:19 | Anxiety and Self-Awareness
14:05 | The Significance of Branding
18:23 | Organizational Health and Brand Promise
29:08 | Trauma and Entrepreneurship
37:59 | Relationships and Finding Purpose

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47 min
July 11, 2024Episode 42: Challenges of Large Organizations, with Robert Whitley
SUMMARY
In this conversation, Steve Turney interviews Robert Whitley from Healthy Coin. They discuss various topics, including parenting, the challenges of raising multiple children, and the importance of treating each child as an individual. They also talk about Robert's journey in starting his accounting firm and specializing in working with mental health practitioners. Robert shares his gratitude for his wife and his pride in the staff utilization report, a service his firm offers.

The conversation touches on the concept of complexity tax and the benefits of specialization and evolution in business. In this conversation, Steve and Robert discuss the challenges and opportunities in the mental health industry. They explore the importance of positioning oneself in the market, the value of small and mid-size practices, and the potential impact of large organizations. They also touch on the significance of boundaries, both financial and time-related, and the need for entrepreneurs to find a balance between hustle and rest. Overall, the conversation highlights the importance of understanding the industry, embracing change, and focusing on growth.

TAKEAWAYS
Treating each child as an individual and recognizing their unique needs and interests is important for their development and happiness.
Specializing in a specific niche can lead to exponential growth and success in business.
The concept of complexity tax highlights the challenges of trying to do everything for everyone, and the benefits of focusing on a few key areas of expertise.
Gratitude for loved ones and the support they provide is essential for personal and professional growth.
The staff utilization report is a valuable tool for mental health practitioners to effectively compensate their staff and ensure a solid margin for their business. Positioning oneself in the mental health industry requires understanding the market and finding a unique value proposition.
Small and mid-size practices have the advantage of being more intimate and intentional in their work.
Large organizations in the industry may struggle to create meaningful change due to their lack of touch and influence.
Setting boundaries, both financial and time-related, is crucial for maintaining a healthy work-life balance.
Entrepreneurs should strive for growth while also recognizing the importance of rest and rejuvenation.
CHAPTERS
00:00 | Introduction and Parenting Challenges
08:05 | Gratitude and Support
11:22 | The Staff Utilization Report
16:31 | The Benefits of Specialization and Evolution in Business
21:32 | Positioning in the Mental Health Industry
23:14 | The Value of Small and Mid-Size Practices
26:47 | Challenges of Large Organizations
30:01 | Setting Financial and Time Boundaries
33:08 | Balancing Growth and Rest

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
46 min

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THE BOOST episodes

About THE BOOST