The Branding Fix

Struggling to decide which blog posts deserve your time and which ones are holding you back? In this episode, we’re sharing our exact framework for auditing 500+ blog posts and making smart, strategic decisions about what to update, archive, or delete completely.

We’ll break down our systematic approach using real data from both our blogs, showing you how to analyze traffic trends, assess brand alignment, and calculate the ROI of every content update. You’ll learn which metrics actually matter, how to avoid wasting time on posts that will never perform, and how to future-proof your blog in the age of AI.

Timestamps:

00:00 Introduction and Overview

00:33 Meet the Branding Fix Team

00:46 Content Strategy Session Begins

01:06 Analyzing Blog Post Performance

03:03 Deciding What to Update, Archive, or Delete

04:46 Personal Insights and Examples

07:04 Final Tips and Conclusion

08:22 Wrap-Up and Next Steps

🧠 New episodes weekly.

🛋 Cozy vibes. Honest convos. Real strategy.

🎧 Also available wherever you get your podcasts.

Visit our website:

https://www.thebrandingfix.com

FREEBIES TO GET STARTED

Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

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In this episode, we unveil our 90-day blueprint to turn blogs into high-traffic platforms during the 'Blogging Super Bowl' season, which coincides with the NFL season from fall to winter. We'll cover strategies for updating and promoting content to maximize views and income, including content planning, holiday promotions, and leveraging social media and email marketing. We emphasize the importance of structure, user intent, and value in blog posts, while also sharing practical tips on interlinking, pruning unnecessary content, and engaging readers through strategic email campaigns. Join us to learn how to prepare and succeed in this high-traffic season.

Watch the video here: https://youtu.be/LqGpbBekG08?si=-7z4vZiGbDUUoQ3v

00:00 Introduction to the 90-Day Blogging Game Plan

00:43 Understanding Blogging Super Bowl Season

01:19 Content Planning and Promotion Strategies

02:19 Updating Holiday and Seasonal Content

04:25 Importance of Content Structure and Internal Linking

05:38 Focusing on Value and Search Intent

06:46 Real-Time Social Media Promotion

07:37 Leveraging Email Marketing

09:03 Final Blueprint and Key Takeaways

10:14 Conclusion and Community Engagement

🧠 New episodes weekly.

🛋 Cozy vibes. Honest convos. Real strategy.

🎧 Also available wherever you get your podcasts.

Visit our website:

https://www.thebrandingfix.com

FREEBIES TO GET STARTED

Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

We're pulling back the curtain on our REAL blogging analytics! In this quarterly review, we're sharing our current blogging journey and comparing our last 90 days of blog traffic to the previous quarter, sharing raw numbers, what actually worked (and what completely flopped), plus our ambitious goals for the next 90 days.

TIMESTAMPS:

00:00 Introduction and Overview

00:54 Victoria's Blog Performance Breakdown

04:19 Francesca's Blog Performance Breakdown

07:23 Shocking Insights and Reflections

10:24 Goals for the Next 90 Days

13:43 Conclusion and Next Steps

If you want to see exactly how we're preparing our blogs for the busy season and achieving these goals, hit subscribe and join our journey rebuilding our blogs in the age of AI!

Drop your own blog goals in the comments, let’s co-work and grow together!

🧠 New episodes weekly.

🛋 Cozy vibes. Honest convos. Real strategy.

🎧 Also available wherever you get your podcasts.

Visit our website:

https://www.thebrandingfix.com

FREEBIES TO GET STARTED

Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

In this episode of The Branding Fix we share our five essential blogging tools to save time and grow our blogs effectively. We also discuss the vital role of each tool, starting with Canva for creative design, Notion for content planning, ManyChat for automated social media engagement, Descript for quick video and audio editing, and CapCut for on-the-go video editing. We provide insights into how these tools can streamline blogging tasks, enhance productivity, and boost audience engagement, making blogging more efficient and less overwhelming. Tune in to learn about each tool's benefit and discover hacks to optimize your blogging journey.

00:00 Introduction to Must-Have Blogging Tools

00:44 Tool 1: Canva - The Ultimate Design Tool

01:49 Tool 2: Notion - Organize Your Content Ideas

03:27 Tool 3: Many Chats - Automate Your Social Media

05:18 Tool 4: Descript - Simplify Video and Audio Editing

07:12 Tool 5: Cap Cut - Efficient Mobile Video Editing

08:53 Conclusion and Next Steps

🧠 New episodes weekly.

🛋 Cozy vibes. Honest convos. Real strategy.

🎧 Also available wherever you get your podcasts.

Visit our website:

https://www.thebrandingfix.com

FREEBIES TO GET STARTED

• Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards
• Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

Join us as we create a personalized curriculum tailored for bloggers and YouTubers for the fall semester. We break down essential strategies from repurposing content to seasonal marketing, original photography, SEO tips, and community building. Learn how to breathe new life into your existing content, engage your audience, and what trends to focus on this season. Perfect for content creators looking to freshen up their approach and make the most out of their blogging and YouTube channels.

🧠 New episodes weekly.

🛋 Cozy vibes. Honest convos. Real strategy.

🎧 Also available wherever you get your podcasts.

Visit our website:

https://www.thebrandingfix.com

FREEBIES TO GET STARTED

• Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards
• Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

Are you starting a blog or looking to grow your existing one? Don’t make these 10 blogging mistakes we made! Learn from our mistakes because we're sharing the biggest pitfalls we’ve encountered (and still see others making) so you can set your blog up for success—especially in the age of AI.

🧠 New episodes weekly.

🛋 Cozy vibes. Honest convos. Real strategy.

🎧 Also available wherever you get your podcasts.

Visit our website:

https://www.thebrandingfix.com

FREEBIES TO GET STARTED

• Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards
• Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

We're revealing the one thing holding you back from making money with your blog! Discover why overthinking your blog's design might be stalling your success and learn 9 amazing steps to fix it.

This episode covers the pitfalls of comparison, the importance of starting over perfection, and practical tips like limiting your color palette, using global styles, and leaning into original photography. So whether you're a newbie or a seasoned blogger, this video will help you elevate your blog game and kickstart your path to profitability!

🧠 New episodes weekly.

🛋 Cozy vibes. Honest convos. Real strategy.

🎧 Also available wherever you get your podcasts.

Visit our website:

https://www.thebrandingfix.com

FREEBIES TO GET STARTED

• Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards
• Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

Feeling like your blog is outdated, slow, or just not growing? Before you hit the delete button, we are sharing the signs that indicate it's time to start fresh. Discover if your blog's setup is holding you back and learn the steps to restart without losing all your hard work.

So join us as we cover everything you need to know to give your blog a clean slate, improve performance, and possibly save your passion for blogging while setting it up for success so you can make money online.

🧠 New episodes weekly.

🛋 Cozy vibes. Honest convos. Real strategy.

🎧 Also available wherever you get your podcasts.

Visit our website:

https://www.thebrandingfix.com

FREEBIES TO GET STARTED

• Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards
• Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

In this video, you'll learn how to conduct keyword research for your blog without spending a dime on expensive tools. We'll explore free methods using Google, Pinterest, YouTube, and social media platforms like Instagram and TikTok to find what real readers are searching for.

Follow along as we use a baking and lifestyle blog as our example, covering everything from delicious recipes to crochet tutorials and mental health prompts. Perfect for beginners looking to create content that resonates and drives traffic to their blog.

🧠 New episodes weekly.

🛋 Cozy vibes. Honest convos. Real strategy.

🎧 Also available wherever you get your podcasts.

Visit our website:

https://www.thebrandingfix.com

FREEBIES TO GET STARTED

• Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards
• Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

Learn how to customize and design your homepage, about page, and contact page using WordPress and Kadence blocks. We will also set up a dedicated blog page.

This tutorial takes you step-by-step through the design process, including setting background colors, adding images, adjusting text, and ensuring everything looks great on mobile devices while still being great for SEO. By the end of the video, your blog will be fully optimized and ready to engage your readers effectively.

🧠 New episodes weekly.

🛋 Cozy vibes. Honest convos. Real strategy.

🎧 Also available wherever you get your podcasts.

Visit our website:

https://www.thebrandingfix.com

FREEBIES TO GET STARTED

• Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards
• Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h