The Branding Fix

Starting a business with your best friend can either be the best decision you’ve ever made… or the fastest way to ruin a friendship.

In this video, we’re getting real about what it’s actually like to build The Branding Fix together as two very different bloggers turned co-workers. We’ll walk you through the fights, the friction, and the frameworks we use to protect both the friendship and the business. And how you can use these tips in any collaboration you do online.

Watch the video: https://youtu.be/NunPn1KXQjs

We cover:

- The Operator Clash: What happens when "Vision" (Francesca) fights with "Workflows" (Victoria).

- The "Sell Nothing" Pivot: The exact moment we almost launched too early, and why stopping saved our brand.

- Past Failures: Why our previous collaborations with other creators fell apart (so you don't make the same mistakes).

- The Co-Founder Checklist: Our exact rules for keeping the friendship safe while chasing revenue.

If you’re a blogger, podcaster, YouTuber, or creator thinking about teaming up with someone you love, this is your reality check and your survival guide.

⏰ TIMESTAMPS:

00:00 The Challenges of Working with Friends and Family

00:16 Meet Francesca and Victoria: The Branding Fix Duo

00:26 The Importance of Friction in Business Partnerships

01:29 Astrology and Business Dynamics

02:29 Balancing Vision and Structure

04:56 The Value of Complementary Skills

09:42 The Evolution of Our Business Strategy

13:19 The 75 Hard Challenge: A Case Study

15:31 The Importance of Chemistry in Collaborations

20:35 Practical Tips for Successful Collaborations

24:11 Join Us for Co-Working and Collaboration

👇 Tell us in the comments:

What’s YOUR biggest red flag when collaborating with others?

💼 ABOUT THE BRANDING FIX:

We're two solo bloggers documenting how we rebuild and future-proof our content and brand.

🔔 New videos every Friday! Live co-working every Monday at 10am EST.

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com

FREEBIES TO GET STARTED:

- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

Amy Porterfield closed her signature course business. Jenna Kutcher shut down her massive podcast. Why are the biggest names in the industry pivoting at the exact same time?

We've been students of both Amy and Jenna for years. Buying their courses, following their strategies, and building our own businesses based on their models. But recently, we noticed a massive shift in the market, and they didn't shift with it.

In this video, we break down the real reason the "Course Queen" era is ending and why information is no longer the most valuable currency online. We also share our honest story of why we demonetized our own business for 18 months to rebuild our brand the right way for 2026.

If you're still trying to sell courses like it's 2019, you need to watch this first.

Watch the video here: https://youtu.be/wukjvKJjo_Q

⏰ TIMESTAMPS:

00:00 Introduction: Amy Porterfield and Jenna Kutcher's Big Announcements

01:06 Personal Experiences with Amy and Jenna

02:12 Learning from the Experts: Email Lists, Lead Magnets, and More

03:56 The Shift in the Industry: Are They Keeping Up?

04:31 Low Ticket Courses: Are They Worth It?

05:55 Transparency and Financial Realities

10:54 The Future of Online Business: Content is King

13:54 Conclusion: Adapting to the New Landscape

💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.

🔔 New videos every Friday! Live co-working every Monday at 10am EST.

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com

FREEBIES TO GET STARTED:

- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

2026 is the most unprecedented time in history to build a content creator business. While everyone's screaming doom and gloom, five massive trends are converging right now that level the playing field for individual creators.

Watch the video: https://youtu.be/QQohwtMrU4w

In this episode, we break down:

- Why AI makes YOUR authentic voice more valuable than ever

- The social live shopping revolution (TikTok Shop, WhatNot, Instagram)

- How interest media lets anyone reach millions organically

- Why authenticity is now non-negotiable for success

- How brand converts fleeting attention into lasting value

🎯 Ready to build your brand? Join our FREE 10-Day Fix Your Brand Challenge: https://youtu.be/M8ZPlEzd_90

Get step-by-step guidance to clarify who you are, who you serve, and what to post—with zero overwhelm. We cover: brand audit, North Star definition, archetype, identity, transformation, categories, pillars, profit path, and rest plan.

⏰ TIMESTAMPS:

00:00 Is Content Creation Dead? (The Truth)

00:08 The 2026 Content Creator Gold Rush

00:31 Who We Are (The Branding Fix)

01:01 Why It's Not Too Late to Start

01:56 Trend 1: How to Build a Personal Brand Empire

04:21 Trend 2: TikTok Shop & Social Commerce Waves

06:05 Trend 3: Interest Media (How to Get More Views)

07:52 Trend 4: Authenticity & Growing on Social Media

09:46 Trend 5: Why Personal Branding Matters Most

11:16 Your 2026 Content Creation Action Plan

💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.

🔔 New videos every Friday!

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com

FREEBIES TO GET STARTED:

- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

After a year of experimenting with Substack and Shopify as side projects, we realized they were becoming major distractions from our core business. In this video, we explain why we are hitting "The Great Reset." We are demonetizing our content, deleting our paid newsletter, and closing our shop to return to the one thing that actually works: The Blog.

If you're feeling burnt out by the pressure to be everywhere at once, this Coworking session is your permission slip to simplify.

Watch the video: https://youtu.be/BSf33FHaVss

In this video, we cover:

- Why we moved back to a standard newsletter provider

- The reality of "shiny object syndrome" with Shopify

- Why we are demonetizing to focus on authenticity

- The visual & mindset shift we need for the future

THE MOST IMPORTANT STEP THIS YEAR!

Fix Your Brand Challenge: https://youtu.be/M8ZPlEzd_90

⏱️ TIMESTAMPS

00:00 Introduction: The Great Reset of 2025

01:19 Breaking Down the Great Reset

01:49 Moved away from Substack and back to standard newsletter provider

02:29 Shut down our non essential Shopify store

02:57 Demonetizing everything except in platform ads

03:40 Visuals Makeover: Authenticity Over Perfection

04:44 Mindset Shift: Prioritizing Rest and Human Connection

06:02 Final Thoughts

👉 Join the Coworking Club: Subscribe for new videos every Friday documenting our journey to rebuild and future-proof our blog in the age of AI. And join us LIVE every Monday at 10am EST.

💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.

🔔 New videos every Friday!

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com

FREEBIES TO GET STARTED:

- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

Subscribe for more branding tips: https://www.youtube.com/channel/UCdhQeAZYSNfVcrQC31WaEHg

You’re not lazy, and you’re not undisciplined. If you’ve been struggling to stay consistent with your blog or YouTube channel, there is a scientific reason why "hustling harder" is actually making it worse.

In this coworking session, we break down why your inconsistency is actually a symptom of a dysregulated nervous system. We explain the "Window of Tolerance," why scrolling on your phone isn't real rest, and how to actually refill your creative tank so you can execute your content strategy without burning out. Grab a coffee, get comfortable, and let's get back to work (the right way).

Watch this on video: https://youtu.be/AJspQSk9dBM

Join us in the 75 Fixed Challenge: https://youtu.be/J_UdE8wcWZ4?si=LWHvMNoCXe3csWxG

⏱️ TIMESTAMPS

00:00 Why You Are Not Actually Lazy

00:24 Welcome to The Branding Fix

00:51 Why Scrolling Is Not Rest

02:03 What Real Rest Actually Looks Like

03:04 The Science: Nervous System Regulation

03:46 Sustainable Content Strategy

04:04 How to Recharge Your Creative Battery

05:34 Conclusion: Breaking the Burnout Cycle

Watch Next:

▶️ Stop Posting and Fix Your Brand First: https://youtu.be/M8ZPlEzd_90?si=qHuuUwtqdjSJqZld

▶️ Social Media is Dead, Interest Media is Here: https://www.youtube.com/watch?v=YLOU0JilfvI

▶️ Dark Truth of Creating Content: https://www.youtube.com/watch?v=Bz2TkDsD9Jg

▶️ Is Blogging Dead in 2026? https://www.youtube.com/watch?v=MTY7qcc_CLM

💼 ABOUT THE BRANDING FIX:

We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.

🔔 New videos every Tuesday and Friday!

🎧 Also available wherever you get your podcasts.

Visit our website:

https://www.thebrandingfix.com

FREEBIES TO GET STARTED:

• Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards
• Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

Subscribe for more branding tips: https://www.youtube.com/channel/UCdhQeAZYSNfVcrQC31WaEHg

#creatorburnout #nervoussystemregulation #contentstrategy #bloggingtips #burnoutrecovery

Traditional consistency challenges are broken. If you've ever tried a "30-day challenge" only to crash by Day 4, it’s not your fault... it’s the system. We took the brutal framework of 75 Hard and re-engineered it into "75 Fixed": a sustainable, anti-burnout operating system designed specifically for bloggers and creators.

But before you get started with this challenge, let's look at the foundation.

🚀 START HERE: Free 10-Day Fix Your Brand Challenge https://youtu.be/M8ZPlEzd_90

(Do this BEFORE you start your 75 days to define your niche & categories!)

COWORK WITH US:

We are officially starting our round on January 12, 2026. Want to join? Use hashtag #75Fixed to share your "Week 0" prep and track your progress with us! Tag us on Instagram too (thebrandingfix)

IN THIS VIDEO: We break down the 4 pillars of the 75 Fixed Challenge:

• Week 0: The planning hack that saves your executive function.
• The Weekly Circle: A 5-day loop (Plan, Draft, Publish, Promote, Rest).
• Category Rotation: How to build a diverse portfolio without getting bored.
• Mandatory Rest: Why Day 7 is for nervous system regulation, not work.

⏱️ TIMESTAMPS

0:00 75 Hard for Creators (The Anti-Burnout Version)

00:49 Who We Are (The Branding Fix)

01:02 The 75 Hard Modified Rules

01:16 Week 0: Content Strategy Planning

02:03 The Weekly Content Workflow (5-Day Circle)

02:57 Preventing Burnout: Mandatory Rest & Categories

04:08 Free 10-Day Fix Your Brand Challenge

05:18 Join the #75Fixed Challenge

Watch Next:

▶️ Social Media is Dead, Interest Media is Here: https://youtu.be/YLOU0JilfvI

▶️ Dark Truth of Creating Content: https://youtu.be/Bz2TkDsD9Jg

▶️ Is Blogging Dead in 2026? https://youtu.be/MTY7qcc_CLM

💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.

🔔 New videos every Tuesday and Friday!

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com

FREEBIES TO GET STARTED:

• Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards
• Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

#75Fixed #75Hard #ContentCreator #BloggingTips #Burnout

STOP posting on social media until you understand this shift. The era of "Social Media" is dead, and "Interest Media" has taken over. If you are wondering why your views are tanking while small creators are getting millions of views, this video explains the new rules of the algorithm.

Watch the video: https://youtu.be/YLOU0JilfvI

🚀 JOIN THE FREE "FIX YOUR BRAND" CHALLENGE:

https://youtu.be/M8ZPlEzd_90

Build a brand that survives the algorithm shift.

👇 IN THIS VIDEO:

Your follower count is officially meaningless. In this video, we break down exactly why established accounts are dying and why the new "Interest Media" landscape is the biggest opportunity for small creators right now. We explain the difference between social graphs and interest graphs, and why building a strong brand is the ONLY way to future-proof your channel.

⏱️ Timestamps:

00:00 Introduction: The Death of Social Media

00:39 The Current Struggle: Why Your Views Are Tanking

01:55 The Shift to Interest Media

03:02 Key Differences Between Social and Interest Media

05:03 Implications for Content Creators

06:30 The Importance of Building a Strong Brand

09:28 Fix Your Brand Challenge

10:41 Conclusion and Call to Action

Watch Next:

▶️ Dark Truth of Creating Content: https://youtu.be/Bz2TkDsD9Jg

▶️ Is Blogging Dead in 2026? https://youtu.be/MTY7qcc_CLM

▶️ Why Our Dead Instagram Posts Are Suddenly Viral: https://youtu.be/XdLpEof0lww

💼 ABOUT THE BRANDING FIX:

We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.

🔔 New videos every Tuesday and Friday!

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com

FREEBIES TO GET STARTED:

- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

#InterestMedia #SocialMediaGrowth #BrandingTips #AlgorithmSecrets #SmallYouTuber #TheBrandingFix

Welcome to Day 3 of the 10-Day Brand Fix Challenge! 🎉

If you stare at your phone wondering "What should I post today?", you are doing it wrong.

Most creators burn out because they try to invent new ideas every single morning. The secret to consistency isn't more creativity—it's a better system.

In this video, I’m teaching you the C.P.R. Method (Categories, Pillars, Recurring). This is the exact framework I use to plan 30 days of content in just 20 minutes, so I never have to stress about the algorithm again.

Watch the video: https://youtu.be/Rm--Sd2RxcY

👇 IN THIS VIDEO:

- Why "daily inspiration" is a trap

- The C.P.R. Method explained (Categories, Pillars, Recurring)

- How to define your Content Pillars

- Filling out the second part of your Brand Fix Template

🎁 Grab the free One-Page Brand Fix template

Download your copy and fill it out while you watch:

https://thebrandingfix.myflodesk.com/branding-worksheet

✉️ Join the 10-Day One-Page Brand Fix Challenge

Want help actually *finishing* this and sticking to it? Get daily prompts and examples in your inbox:

https://thebrandingfix.myflodesk.com/fix-your-brand-challenge

✅ TODAY'S HOMEWORK:

1. Watch the video.

2. Fill out the "C.P.R." section of your template.

3. Post a comment with your top 3 Content Pillars!

⏱️ TIMESTAMPS:

00:00 The "What To Post" Problem (Day 3 Challenge)

00:17 Welcome to The Branding Fix

00:31 The C.P.R. Method Explained

01:38 C: Defining Your Brand Categories

04:04 P: Mapping Your Profit Path (How You Get Paid)

09:44 R: The Secret to Consistency (Your Rest Strategy)

12:15 completing Your One-Page Brand Fix Template

16:24 Conclusion & Day 3 Homework

We’ll be reading and replying to as many as we can. 💬

💼 ABOUT THE BRANDING FIX:

We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.

🔔 New videos every Tuesday and Friday!

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com

FREEBIES TO GET STARTED:

- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

#ContentStrategy #SocialMediaTips #ContentPlanning #TheBrandingFix

Welcome to Day 2 of the 10-Day Brand Fix Challenge! 🎉

If you feel like you're constantly throwing spaghetti at the wall—posting random content and hoping something sticks—today is where we stop the chaos.

Your content isn’t flopping because of the algorithm; it’s likely because your brand lacks a "North Star." Without one, you are just another creator making noise.

In this video, we are using the AIM Method (Archetype, Identity, Mission) to build your One-Page Brand Strategy. By the end of this video, you will have a single, powerful sentence that guides everything you create.

Watch the video: https://youtu.be/T2ARhw_1TXw

👇 IN THIS VIDEO:

- How to identify if your brand is "Chaos"

- The AIM Framework explained (Archetype, Identity, Mission)

- How to write your "North Star" statement

- Filling out Page 1 of your Brand Fix Template

🎁 Grab the free One-Page Brand Fix template

Download your copy and fill it out while you watch:

https://thebrandingfix.myflodesk.com/branding-worksheet

✉️ Join the 10-Day One-Page Brand Fix Challenge

Want help actually *finishing* this and sticking to it? Get daily prompts and examples in your inbox:

https://thebrandingfix.myflodesk.com/fix-your-brand-challenge

✅ TODAY'S HOMEWORK:

1. Watch the video.

2. Fill out the "AIM" section of your template.

3. Comment your "North Star" sentence below so we can cheer you on!

⏱️ TIMESTAMPS:

00:00 Introduction to Brand Clarity

00:40 Understanding Brand Chaos

01:57 The AIM Method: Archetype

03:17 The AIM Method: Identity

07:18 The AIM Method: Mission

08:55 Creating Your AIM North Star Statement

10:35 Planning for Your Best Possible Outcome

13:20 Final Thoughts and Next Steps

We’ll be reading and replying to as many as we can. 💬

💼 ABOUT THE BRANDING FIX:

We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.

🔔 New videos every Tuesday and Friday!

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com

FREEBIES TO GET STARTED:

- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

#BrandStrategy #ContentCreator #SocialMediaTips #TheBrandingFix

Welcome to Day 1 of the 10-Day Brand Fix Challenge! 🎉 Download your free template below and let's fix your content strategy. In this video, we’ll show you how to fix the *real* problem behind low views, no saves, and zero clicks… in ONE page.

We’re kicking off our One-Page Brand Fix series, where two solo creators (a blogger + a video/IG creator) rebuild their brands in public. You’ll see *before-and-after* examples and walk away with a simple page you can use to fix your own content today.

Watch the video: https://youtu.be/M8ZPlEzd_90

🎯 You’ll learn to:

- Diagnose why your content feels random (even if you’re posting all the time)

- Turn messy ideas into clear brand pillars that attract the right people

- Write a simple North Star sentence that guides every post, video, and email

- Stop blaming the algorithm and start making content that’s easy to binge, follow, and share

🎁 Grab the free One-Page Brand Fix template Download your copy and fill it out while you watch: https://thebrandingfix.myflodesk.com/branding-worksheet

✉️ Join the 10-Day One-Page Brand Fix Challenge Want help actually *finishing* this and sticking to it? Get daily prompts and examples in your inbox: https://thebrandingfix.myflodesk.com/fix-your-brand-challenge

⏱ Timestamps

00:00 Why your content is flopping (It's not the algorithm)

00:33 What is The Branding Fix?

00:59 Signs your personal brand is undefined

02:28 How to do a quick Content Audit

04:57 The AIM Framework: Finding your North Star

08:21 The C.P.R. Method: Pillars & posting strategy

11:54 Tutorial: Filling out the One-Page Brand Fix template

15:34 Your homework: The 10-Day Brand Challenge

👇 Your turn Pause the video, fill out your One-Page Brand Fix, then comment below with:

1. Your North Star sentence

2. Your 3 main brand pillars

We’ll be reading and replying to as many as we can. 💬

💼 ABOUT THE BRANDING FIX:

We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.

🔔 New videos every Tuesday and Friday!

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com

FREEBIES TO GET STARTED:

- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

#contentstrategy #personalbranding #contentcreator #socialmediagrowth #brandstrategy #contenttips #creatoreconomy #smallbusiness #marketing