The Brandsmiths Podcast

Amy and Hilary talk to Susan Glaser PhD and Peter Glaser PhD, renowned communications experts.

Now that they can’t blow minds with live audiences, how do they maintain rockstar status...through a screen?

The Glasers founded their communication consulting business a few decades ago, and have never had to market themselves to attract clients like Microsoft or the governments of the U.S., Scotland and New Zealand (how nice.) But now, with auditoriums, stadiums and many workplace venues off limits, they have to rethink how to land new clients virtually and help teams build trust through conflict (they really do that.). On this show: Copy writing, process, (re)positioning.

Amy and Hilary get into the weeds with the The Learning Farm founder who, from her pastoral acreage in Upstate New York, acknowledges the need for some recalibration. When a business, non-profit or otherwise does lots (and lots) of things, the key to making all of these offerings clear... has more to do with how they’re organized, than the offerings themselves.

On this show: messaging, brand hierarchy, mission, vision and UX (for non-industry professionals, that’s code for User Experience and how customers interact with and navigate a website.)

Amy and Hilary hit the ground running with Joe DeSena, who drops in on the podcast as though we’ve been talking for hours (we haven’t). This empire-builder has a lot going on and we suspect he initially wanted to just bounce some hunches off our scrunchies (nope, we don’t wear those.) He ended up getting our two cents on the next gen, how to balance Spartan integrity with engaging messaging - and more. Got a question yourself? Hit us up at [email protected] - you could be a guest!

Brand strategists Amy Swift Crosby (copy writer) and Hilary Laffer (agency owner) tackle business questions with founders, CEOs and small business owners. Each guest brings a real question and in the course of 30-minutes, comes away with insights and practical next steps that might even work for you! Funny, serious and just silly enough, this show is great for industry pros or newbies to the world of brand and/or business.