The Brave Technologist

Lisa Marie Paul, Head of Content and Partnerships at Talenthouse AG, discusses how millenial and Gen Z mindsets have changed consumer expectations surrounding advertising. We examine how marketers are challenged with creating large amounts of content very quickly, without compromising quality, authenticity or relatability.

Key Takeaways:

• What brand marketers can learn from the "race to space"
• How brands can evaluate where to spend their marketing dollars to make the biggest impact on their target audience
• Why the ability to lean into future technologies starts with education and awareness
• Ways to track ROI and specific metrics for evaluating the success of campaigns

Guest Bio:

Lisa Marie, Head of Content and Partnerships at Talenthouse AG, is focused on leading dynamic teams to build out world-class strategies, authentic content for diverse audiences and driving revenue from partnerships. Plus, advocating and campaigning for equality and diversity within the workplace, mentoring women across the creative industry and acting as a vocal voice for leading, socially-focused businesses.

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About this Show:

The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.

Music by: Ari Dvorin

Stacy Wakefield, VP of Marketing at Delphia, discusses her biggest new marketing challenge: building a Web3 brand and community. She explains the complexities of managing risk and compliance and how Web3 differs from Web2 marketing tactics.

In this episode we discuss:

• Importance of marketing team building strong working relationships across product and compliance departments
• Ways to collect direct feedback from your audience including user interviews and platforms like Discord
• The shift to building community as a tactic for mainstream user adoption

Guest Bio:

Stacy Wakefield is the VP of Marketing at Delphia, an investment platform that lets you invest your money and your data. Stacy has spent her whole career in digital marketing primarily in Fintech at brands like Credit Karma, Credit Sesame and SoFi. Stacy's biggest new marketing challenge is building a web3 brand at Delphia and learning about the exciting and mysterious world of crypto.

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About this Show:

The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.

Music by: Ari Dvorin

Kate Brady, Head of Next Gen D2C Consumer Experience & Direct Digital Marketing Capabilities at PepsiCo, shares how mainstream brands and marketers can utilize Web3 technologies. Kate's team is currently testing a number of next gen initiatives as part of PepsiCo's newly established Web3 & Metaverse Center of Enablement.

We also discuss the removal of third-party trackers and moving towards a private internet while still owning the communication with your audience and prioritizing zero first-party data.

Key Takeaways:

• Why marketers need to examine the value exchange they're offering their consumers – how to get smarter and more consumer centric.
• Ways that mainstream brands like PepsiCo, Starbucks and Walmart are utilizing Web3 technologies like NFTs and the Metaverse to increase loyalty.
• Resources for marketers wanting to experiment with Web3 and why this is the best time to get started in the space.
• Kate's brave marketing moment: Combining The Walking Dead, Augmented Reality and the Mountain Dew to motivate consumers to tune into advertising commercials despite a cord cutting trend emerging at this time.

Guest Bio: Kate Brady is a seasoned marketing veteran with over 20-years media and marketing experience, 12+ of those years within PepsiCo. Kate now leads Next Gen D2C Consumer Experience and Direct Digital Marketing Capabilities, a newly formed team within PepsiCo's global Strategy and Transformation organization driving growth for PepsiCo through the lens of consumer data and experiences.

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About this Show:

The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.

Music by: Ari Dvorin

Sierra Reed, Vice President Director of Social Strategy at Digitas, discusses how she's successfully leaned into brave marketing moments and stood up for her values, even in the early days of her career. She also shares how she's helping brands like Macy's and Crocs act boldly through her agency work.

Key Takeaways:

• Why marketers should think long term and create memorable brand experiences that last
• Social media trends and how consumers are engaging with each of the social media platforms (TikTok, twitter, Facebook and Instagram) in different ways
• How brands can work with creators in an empowering way that strengthens the creator economy as a whole

Guest Bio: Sierra Reed has over 10 years of experience in Social, Influencer, and Content Strategy. She was the lead social strategist for brands such as Estee Lauder, MAC Cosmetics, and Chime as they expanded into TikTok and worked with Creators across the globe. As a strategist, she is always looking at how the internet's changing landscape provides new opportunities for people to better connect with brands and one another.

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About this Show:

The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.

Music by: Ari Dvorin

Laura Mesa, Vice President of Community and Marketing at Product Hunt, shares how allowing your team to be vulnerable in the workplace, allows your brand to show up authentically too. She also discusses the importance of developing a customer first product strategy and putting in extra effort to personalize based on real needs of your users

In this episode we discuss:

• How "Makers" like Notion and Figma got their start on Product Hunt – what made them successful on the platform and how it's great resource for discovering the next big idea
• Dating and Job Hunting: how Laura combined both efforts to launch her marketing career, including getting the chance to meet Steve Jobs and launch the iPhone
• Testing, learning and using sentiment validation when evaluating products and features
• Why standing up for your customer is the bravest thing marketers can do

Guest Bio: Laura Mesa, Vice President of Community and Marketing at Product Hunt, is a mother, wife and a tech marketer with more than 15 years experience in consumer tech brands, including roles at Facebook, Apple, Mozilla, Yahoo, Sequoia Capital and currently, Product Hunt.

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About this Show:

The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.

Music by: Ari Dvorin

Quynh Mai, Founder & CEO of Qulture shares how culture is changing quickly from Gen Z and what brands need to change in order to be successful on platforms like TikTok, the Metaverse and Twitch. We also talk about making your audience the star of your campaigns with user-generated, collaborative content.

In this episode we discuss:

• Working with Kanye West on the "Life of Pablo" International Campaign
• Bringing Kylie Jenner's Kylie Cosmetics into the Metaverse
• Embracing Decentraland as the new platform for events and community
• Why marketers need to respond and reiterate quicker than ever before

Guest Bio:

Quynh Mai who is the Founder & CEO of Qulture, a digital creative agency that helps their clients confidently embrace the near future.

She has worked with global brands like Sephora, Nike, H&M, Google, L'Oreal, Yeezy and Ferrari and directly with tastemakers who have been at the forefront of cultural change including Kanye West, Kylie Jenner, Angelina Jolie, Annie Leibovitz, and Jennifer Aniston.

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About this Show:

The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.

Music by: Ari Dvorin

Liz Caselli-Mechael, Global Head of Digital & Content for Nestlé, discusses how she's built her career around purpose-driven digital storytelling and engagement. She shares how to focus on favorability rather than driving sales, by integrating important values like sustainability, social responsibility, and climate action into Nestle's brand strategy.

Key Takeaways:

• Measuring favourabilty and brand lift with specific target segments
• Being willing to fail forward and iterate quickly from audience signals when your messages turn out to be wrong
• Getting involved with nonprofits and local communities to use their brand as a force for good
• Ways to showcase "who is behind the logo" for Nestle's many consumer facing brands and challenging internal perspectives of the brands

Guest Bio: Liz Caselli-Mechael is the Global Head of Digital & Content for the Nestlé master brand and has built her career around purpose-driven digital storytelling and engagement. Her team leads in-house content and creative development for Nestlé digital channels and campaigns, crafts audience strategies for both consumers and KOLs, uses data and insights to craft and refine reputation messages, and supports local market teams in 50+ countries to develop their own digital capabilities.

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About this Show:

The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.

Music by: Ari Dvorin

Claire Kart, VP Marketing & Community at Mina Foundation, discusses how they're leveraging "just in time marketing" as a go to market strategy for their upcoming SDK launch. Claire also shares Mina's rebrand story and how it actually started with getting sued by a larger player in crypto!

Key takeaways:

• What "zero-knowledge proof" means and the practical utility of it
• Marketing to ever evolving audiences when building an L1
• The role of brand strategy in setting realistic expectations to earn user trust
• Differentiating between community and audience – how strategies and tactics for growing each should differ

Guest Bio: Claire Kart is the VP of Marketing and Community at Mina Foundation, the non-profit steward of Mina Protocol. She has been with the project since 2019 as one of the first non-engineering team members and helped to foster adoption and growth through testnet, mainnet, token offering, SDK beta, and is currently gearing up her team for the full SDK launch.

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About this Show:

The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.

Music by: Ari Dvorin

Maura Tuohy Di Muro, Global Head of Product Marketing at Twitter, discusses how Twitter is promoting safety on their platform and the unique ways they're adding gamification to privacy, including a recently released video game experience they made for their users. We also discuss how Web3 can deliver on its big promises of accessibility and inclusivity and how Twitter thinks about earning trust.

Key takeaways:

• Protecting democracy while elevating important voices
• Responding to consumer distrust and increasing demands
• Making platforms like Twitter safe, accessible and inclusive
• Connecting human emotion to your products
• How they conceptualized, built, and distributed Twitter Data Dash to help their users understand their privacy policy

Guest Bio:

Maura Tuohy Di Muro is the Head of Product Marketing at Twitter, where her team scales GTM programs for safety, privacy, and information integrity. Prior to Twitter, Maura was a Global Marketing Director at Mozilla, the not-for-profit that makes the Firefox browser. Maura is passionate about the intersection of technology and humanity and lives in San Francisco with her husband and 2 sons.

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About this Show:

The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.

Music by: Ari Dvorin

Many of the most memorable brand campaigns have been driven by cutting edge marketers who are driving innovation and massive growth for some of the most beloved brands. In Season 5 of The Brave Marketer Podcast, we're getting a fresh perspective and highlighting women marketers who are making an impact in both crypto and mainstream brands.

We'll cover topics like: Web3, cookieless advertising, crypto marketing, privacy and future-proofing your brand. Each week, top marketers will share the strategies and tactics behind their brave marketing moments that led them to where they are today.

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About this Show:

The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting web browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. This podcast will provide a backstage view of how leading marketers are solving the issues facing the advertising industry so that you too can be prepared for what's ahead.

Music by: Ari Dvorin